Business Development Manager

Business Development Manager – FMCG / Food & Beverage

About the Role

We are hiring a Business Development Manager in London to drive offline sales across retail, wholesale and HoReCa (Hotel, Restaurant & Café) channels.

This is a hands-on, commercially focused sales role suited to someone who is ambitious, entrepreneurial and excited by the opportunity to help build and grow a consumer brand in the UK market.

Key Responsibilities

• Market Expansion — Identify and onboard new retail, wholesale, independent stores, specialist food retailers, dessert shops and HoReCa partners across London and the wider UK.
• Sales Growth — Deliver monthly and quarterly revenue targets through structured prospecting, outreach and relationship building.
• Channel Development — Develop distribution across independent retail, premium grocers, specialist food channels and foodservice.
• Account Management — Manage key accounts, drive repeat orders, maintain strong relationships and ensure product availability.
• Brand Activation — Support sampling campaigns, in-store promotions and local marketing initiatives to increase awareness and sales.
• Competitor Tracking — Monitor competitor pricing, product assortment, promotions and category trends across both offline and online channels.
• Commercial Insight — Provide market feedback and recommendations to leadership around product launches, pricing, customer opportunities and channel strategy.

Candidate Profile

• 4–7 years' experience in business development or sales within FMCG, food & beverage, consumer goods, specialist foods or a related sector.
• Strong understanding of the UK retail and HoReCa landscape, particularly across London.
• Proven ability to open new accounts, develop commercial relationships and deliver against sales targets.
• Comfortable using CRM systems, digital dashboards and performance data to manage activity and track results.
• Entrepreneurial, self-motivated and comfortable working in a fast-paced, scaling business.
• Strong commercial awareness with excellent communication, negotiation and relationship-building skills.
• A genuine interest in food, consumer brands and developing new routes to market would be advantageous.

What We Offer

• The opportunity to play a key role in building and expanding a growing consumer brand's UK presence.
• A high-ownership position with significant scope to influence commercial strategy and growth.
• Strong leadership support and the opportunity to work in an entrepreneurial environment.
• Competitive salary, performance-based incentives and opportunities for progression.

Location - London, United Kingdom

This is a field-intensite role, with regular travel across London and the wider UK alongside digital and commercial responsibilities.