At a Glance
- Tasks: Lead and grow a dynamic SEO practice while mentoring a talented team.
- Company: Join an independent digital consultancy thriving in Sydney's vibrant tech scene.
- Benefits: Enjoy a competitive salary, flexible work arrangements, and a supportive culture.
- Other info: Relocation support available, with a focus on diversity and inclusion.
- Why this job: Make a real impact in a role where SEO is central to the business.
- Qualifications: Proven SEO experience and strong leadership skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
This one's for you if you're based in the UK and ready for a change. We know how this goes. You're scrolling LinkedIn somewhere between a rainy Piccadilly and another grey Manchester afternoon, and something makes you stop. Maybe you've been thinking about Australia for a while. Maybe you've been dreaming of swapping your morning commute for a sunrise swim. Either way, you're not alone. A few people on the team made exactly this move. They saw a job ad, had a conversation, and within a few weeks they were landing in Sydney. People from all over Europe who decided the timing felt right, and the business has gotten pretty good at making that transition as smooth as possible.
We're partnering with an independent digital consultancy of around 50 specialists based in Sydney. They work across SEO, paid media, content, analytics and digital strategy for a mix of Australian and North American clients, from global household names to ambitious scale-ups. SEO is genuinely central to what they do, not an afterthought.
The Role
As SEO Director, you'll lead and grow a well-established SEO practice. This is a senior, strategic role, not a heads-down execution job. The team is technically strong and well-established. What they need now is someone who can bring strategic direction, earn client trust at a senior level, and help the team grow into sharper, more confident practitioners. You'll lead key client relationships, contribute to pitches and new business, guide three direct reports, and help shape how the business approaches an evolving search landscape, including GEO, AEO and AI visibility across ChatGPT, Gemini and beyond.
In short: guide the team, earn client trust, shape the future of SEO at a consultancy where SEO actually has a seat at the table.
What You'll Do
- Lead senior client relationships: QBRs, escalations, strategic planning sessions
- Provide direction across technical, content and authority-led SEO programmes
- Support pitches and new business opportunities
- Mentor and develop three direct reports
- Collaborate with paid media, analytics, content and outreach teams on integrated client engagements
- Help build structured, scalable approaches to AI and multi-engine search
What You'll Bring
- Strong, well-rounded SEO experience across technical, content and strategic work
- A track record of leading teams and developing people, you understand that half the job is helping others do better work
- Confidence in senior client conversations, including the uncomfortable ones
- Commercial instincts, you translate search into business language
- Genuine curiosity about where search is heading (GEO, AEO, LLM-led discovery)
On Visas and Relocation
You are eligible to apply for a Working Holiday Visa and can make the move to Sydney in a reasonable timeframe. After a successful probation period, the company will provide a sponsorship visa.
Why This Role
SEO has a real voice here. Not fighting for budget or visibility against a bigger media operation. SEO is what this business was built on. The culture is the real thing. Everyone talks about culture. Here it actually shows up in how people treat each other, how long they stay, and what they say when you ask them why. The work is genuinely interesting. Complex clients, real briefs, technical problems worth solving. Flexibility that works. Two days in the office, three from home. A diverse, international team. Chances are, you'll have more in common with your new colleagues than you think.
The Process
- Intro call with Fulcrum
- Recorded video interview
- Conversation with the Head of SEO
- Case study and presentation
- Meet the SEO team
At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.
SEO Director - Sydney in Manchester employer: Fulcrum
Join a vibrant digital consultancy in Sydney where SEO is at the heart of our operations, not an afterthought. We pride ourselves on a supportive work culture that values mentorship and professional growth, offering flexible working arrangements and a diverse international team. With a focus on meaningful client relationships and innovative problem-solving, this is an excellent opportunity for those looking to make a significant impact in the evolving landscape of SEO while enjoying the stunning lifestyle that Sydney has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Director - Sydney in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already in Australia. A friendly chat can open doors you didn’t even know existed.
✨Tip Number 2
Prepare for those interviews! Research the company and its clients, and think about how your experience aligns with their needs. We want to see you shine!
✨Tip Number 3
Show off your strategic thinking! In your conversations, highlight how you can lead and grow teams, and share examples of how you've earned client trust in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. We’re excited to see what you bring to the table!
We think you need these skills to ace SEO Director - Sydney in Manchester
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for SEO and your journey. Authenticity goes a long way!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in leading teams and strategic SEO work. We’re looking for someone who can bring fresh ideas, so show us how you fit the bill!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've led projects or improved SEO strategies. Numbers and results speak volumes, so make them count!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Fulcrum
✨Know Your SEO Inside Out
Make sure you brush up on the latest trends in SEO, especially around GEO, AEO, and AI visibility. Be prepared to discuss how these elements can impact client strategies and showcase your understanding of the evolving search landscape.
✨Showcase Your Leadership Skills
As a potential SEO Director, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've developed others in previous roles and how you plan to guide your future team to success.
✨Prepare for Client Conversations
Expect to engage in discussions that may be uncomfortable. Think about past experiences where you've navigated tough conversations with clients and how you turned those situations into positive outcomes. This will show your confidence and commercial instincts.
✨Bring Your Curiosity
Express your genuine curiosity about the future of search. Be ready to discuss your thoughts on where SEO is heading and how you can contribute to shaping the consultancy's approach. This will highlight your passion for the field and your strategic mindset.
