At a Glance
- Tasks: Lead marketing strategies for music catalog clients and drive audience growth.
- Company: Dynamic music marketing company with a global presence.
- Benefits: Collaborative culture, international team, and opportunities for professional growth.
- Other info: Work with diverse teams across the globe and attend industry events.
- Why this job: Join a passionate team and shape the future of music marketing.
- Qualifications: 3-5 years in music marketing with strong client relationship skills.
The predicted salary is between 40000 - 50000 € per year.
FUGA's Marketing Services (MS) Team has been built to add value and solve problems for our vast number of clients by helping them connect their artists with audiences and create revenues and growth. Sitting within the wider MS team, the Marketing Strategy team is primarily client facing and responsible for helping to set and implement bespoke strategies on campaigns for a roster of clients. This includes identifying current, future, and aspirational demographic targets, building concise road maps to achieve the stated goals, working with the Audience Strategy and Digital Strategy teams to build key assets that help drive the artists' vision & brand, all while managing resources responsibly and ensuring that all departments have the tools and information they need to keep the company moving in the same direction with one voice on all projects. As this role has a primary focus in the Catalog genre we're looking for a candidate with strong passion and knowledge of this space, with prior experience in marketing or promotions across this segment of the music industry.
What you'll do:
- Be a primary day-to-day Marketing point of contact for selected FUGA clients within the catalog roster, proactively maintaining and developing relationships across multiple key territories.
- Develop an ongoing understanding of clients' business, campaign and operational objectives, both on a region-specific and global level. Drive internal communications and collaboration to work towards these goals.
- Manage and develop strategic marketing plans aligned with new releases, touring activity, anniversaries, and key cultural moments across the wider catalog.
- Utilize the catalog to drive audience growth and broaden reach, using data-led strategies and tools like Spotify Discovery Mode to accelerate audience acquisition and discovery.
- Work with FUGA's worldwide teams to coordinate global marketing campaigns for label and artist projects, including managing campaign logistics, timelines and assets. Collate key results and evaluative feedback.
- Provide proactive insight on catalog marketing and audience growth opportunities, advising both clients and internal colleagues on campaign strategy and best practices.
- Work collaboratively to create strategies for growth of FUGA's market share and client base across the Catalog genre including being involved with pitching to potential clients.
- Develop and maintain relationships with key players in the catalog genre, including DSP's, Media, Promoters, Agents and the like.
- Be a contributing member of FUGA's community, leveraging and growing your industry network, and representing us at industry events as required.
Who you are:
- 3-5 years of experience working within a label, artist management or music distribution company, with a particular focus on marketing to audiences with an affinity for catalog.
- Passionate and knowledgeable about catalog music.
- Excellent client service and relationship-building capability – always with a professional and confident demeanor.
- A strong understanding of digital marketing strategies, and experience in coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns.
- A solid network of industry-specific connections, including key contacts at digital music services.
- Broad knowledge of the digital landscape and consumer trends.
- Experience with working across different time zones, and communicating across multiple organizational levels.
- Ability to work creatively and collaboratively.
- Exceptional written and verbal communication skills that illustrate organization and attention to detail.
Who we are:
A growing company with strong ambitions. This role is part of a growing and resourceful international team, split between our head office in Amsterdam, satellite offices in New York, London, Paris, Milan, and with representatives in Rio de Janeiro and Seoul. An international business environment, made up of colleagues and clients around the world with diverse backgrounds in music and tech.
Marketing Strategy Manager - Catalog in London employer: FUGA
FUGA is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and passion for music thrive. With a strong focus on employee growth, the company offers opportunities to develop strategic marketing skills within a diverse international team, all while working in the dynamic heart of the music industry. Employees benefit from a supportive environment that encourages innovation and relationship-building, making it an ideal place for those looking to make a meaningful impact in the catalog genre.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Manager - Catalog in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that Marketing Strategy Manager gig.
✨Tip Number 2
Show off your passion for catalog music! When chatting with potential employers, share your insights and ideas about the genre. It’ll show them you’re not just another candidate, but someone who truly gets it.
✨Tip Number 3
Be proactive in your approach! Don’t wait for job openings to pop up. Reach out to companies you admire, like FUGA, and express your interest. You never know when an opportunity might arise!
✨Tip Number 4
Utilise our website to apply! We’ve got all the resources you need to make your application stand out. Plus, it’s a great way to show you’re serious about joining our team.
We think you need these skills to ace Marketing Strategy Manager - Catalog in London
Some tips for your application 🫡
Show Your Passion for Catalog Music:Make sure to highlight your love and knowledge of catalog music in your application. We want to see how your passion aligns with our mission to connect artists with audiences.
Tailor Your Experience:When detailing your previous roles, focus on your marketing experience within the music industry, especially in catalog. We’re looking for specific examples that demonstrate your ability to drive audience growth and manage campaigns.
Be Clear and Concise:Your written application should be well-organised and to the point. Use clear language to showcase your skills and experiences, as we value exceptional communication skills at StudySmarter.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at FUGA
✨Know Your Catalog Inside Out
Before the interview, dive deep into the catalog genre. Familiarise yourself with key artists, trends, and successful campaigns. This will not only show your passion but also demonstrate your understanding of the market, which is crucial for a Marketing Strategy Manager.
✨Showcase Your Client Relationship Skills
Prepare examples of how you've built and maintained client relationships in the past. Highlight specific instances where your communication and collaboration led to successful outcomes. This role is client-facing, so showcasing your interpersonal skills is key!
✨Be Data-Driven
FUGA values data-led strategies, so come prepared with insights on how you've used data to drive marketing decisions. Discuss tools like Spotify Discovery Mode and how you've leveraged them to enhance audience engagement and growth.
✨Demonstrate Your Collaborative Spirit
This role requires working across various teams and time zones. Share experiences where you successfully collaborated with different departments or stakeholders. Emphasise your ability to work creatively and adaptively in a diverse environment.
