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- Tasks: Lead FuelQ's content strategy and lifecycle marketing to engage SME fleet decision-makers.
- Company: Join a dynamic startup revolutionising the UK fuel card industry.
- Benefits: Competitive pro-rata salary, flexible hybrid work, and direct impact on business growth.
- Other info: Opportunity to work closely with the CEO and see your ideas come to life.
- Why this job: Be part of a small team making waves in a stagnant industry with your creative marketing skills.
- Qualifications: 4+ years in B2B marketing, strong copywriting, and hands-on Klaviyo experience.
The predicted salary is between 28000 - 36000 £ per year.
London (hybrid) · 2–3 days/week · £35–45k pro-rata · Reports to CEO
About Us
FuelQ is rebuilding the UK fuel card from the ground up. Traditional providers hide markups, slow-walk approvals, and run on infrastructure built for the 1990s. We show customers the pump price, the card price, and their saving, before they fill up. No hidden fees, no fine print, no nonsense. You'd join a small, senior team building something genuinely new in a category that's been asleep for two decades.
The role
- Own FuelQ's content engine and lifecycle marketing.
- Feed the funnel: Build a consistent content rhythm across LinkedIn (founder-led and company page) and email that brings SME fleet decision-makers into the application flow.
- Recapture and reactivate: Build the Klaviyo flows that win back stalled applications, declined leads, and dormant customers — currently a major untapped revenue source.
You’ll work directly with the CEO and Head of Customer Engagement. No committees, no agencies to manage, no layers. Ship work, see the impact, iterate.
What you’ll do
- Develop and own FuelQ's SME tone of voice across email, LinkedIn, ads, and site copy.
- Build and run weekly LinkedIn content — founder posts, company page, transparency-led thought leadership.
- Own Klaviyo end-to-end: welcome, application abandonment, declined-app reactivation, dormant win-back, transaction nurture.
- Write LinkedIn and Google ad copy; brief and iterate with whoever runs paid.
- Build retargeting flows for the applications that don’t approve first time.
Must have
- 4+ years B2B marketing, ideally SME-focused.
- Hands-on Klaviyo — flow building, segmentation, A/B testing, deliverability.
- Proven copywriter — you’ll share work you’ve personally written.
- Comfort working with founders, shipping fast, owning outcomes.
Nice to have
- Fintech, payments, fleet, automotive, or other regulated industry experience.
- HubSpot or similar CRM alongside Klaviyo.
- Track record growing a personal or founder LinkedIn presence.
What success looks like (first 6 months)
- Weekly business applications: 24 → 40.
- Declined/stalled application reactivation rate: baseline → 15%.
- Email-attributed applications and revenue trending up month-on-month.
- LinkedIn company page followers and inbound conversations growing.
To apply
Send your CV plus two things:
- A LinkedIn post or short-form piece you’ve personally written that you’re proud of.
- A Klaviyo flow (screenshots fine) you built and the result it drove.
Applications without those two are unlikely to move forward, we want to see the work, not just the CV.
Part-Time Marketing Manager in London employer: FuelQ® - "Fuelling your future"
Contact Detail:
FuelQ® - "Fuelling your future" Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Part-Time Marketing Manager in London
✨Tip Number 1
Get your LinkedIn game on point! Share posts that showcase your expertise in B2B marketing and engage with industry leaders. This not only builds your personal brand but also shows FuelQ that you're already in the conversation.
✨Tip Number 2
When you apply, don’t just send your CV. Include that LinkedIn post and Klaviyo flow they’re asking for. It’s your chance to shine and show them what you can do right off the bat!
✨Tip Number 3
Network like a pro! Reach out to current or former employees at FuelQ on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 4
Be ready to talk about your past successes in detail during interviews. They want to see how you’ve driven results before, so have those numbers and stories at the ready to impress the CEO!
We think you need these skills to ace Part-Time Marketing Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills: Since we want to see your personal touch, make sure to include a LinkedIn post or short-form piece that you’re proud of. This is your chance to showcase your copywriting skills and how you can engage an audience!
Highlight Your Klaviyo Experience: Don’t forget to share a Klaviyo flow you’ve built! Screenshots are totally fine, but make sure to explain the results it drove. We’re keen to see how you can bring value to our marketing efforts.
Tailor Your CV: When you send us your CV, make it relevant to the role. Highlight your B2B marketing experience, especially if it’s SME-focused. We want to see how your background aligns with what we’re building at FuelQ!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Let’s get started on this journey together!
How to prepare for a job interview at FuelQ® - "Fuelling your future"
✨Know Your Stuff
Before the interview, dive deep into FuelQ's mission and values. Understand their approach to transparency in the fuel card market. This will not only help you answer questions but also show your genuine interest in the company.
✨Showcase Your Work
Bring along examples of your previous marketing campaigns, especially those that involved Klaviyo or similar tools. Be ready to discuss the results and what you learned from them. This is your chance to shine!
✨Be Ready to Discuss Tone of Voice
Since you'll be developing FuelQ's SME tone of voice, think about how you would approach this. Prepare some ideas on how you would adapt content for different platforms like LinkedIn and email. This shows you're proactive and creative.
✨Ask Insightful Questions
Prepare a few thoughtful questions about FuelQ's current marketing strategies or future goals. This demonstrates your strategic thinking and eagerness to contribute to their growth. Plus, it helps you gauge if the role is the right fit for you!