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- Tasks: Lead growth strategies to boost revenue and customer acquisition for a healthy meal brand.
- Company: FuelHub delivers nutritious, ready-to-eat meals to health-conscious households and elite sports teams.
- Benefits: Enjoy competitive pay, performance bonuses, free meals, and a dynamic work environment.
- Why this job: Join a passionate team and shape the future of a fast-growing brand in the wellness space.
- Qualifications: 7+ years in growth or marketing roles; data-driven with strong leadership skills.
- Other info: Ideal for those passionate about food and wellness, looking to make a real impact.
The predicted salary is between 43200 - 72000 £ per year.
About FuelHub
FuelHub is a fast-growing, athlete-approved, healthy-prepared meal brand committed to delivering nutritious, ready-to-eat meals that fuel busy lifestyles. Our primary model is D2C: We provide weekly boxes of healthy meals to health-conscious households across the Nation via our subscription service.
On our B2B side, we are proud to Fuel the Elite in professional sports, including teams from the Premier League, England Rugby Union, Matchroom Boxing, and the World Darts Corporation.
As we enter an exciting phase of rapid expansion, we’re searching for a visionary Head of Growth to spearhead our efforts to scale and achieve ambitious revenue targets.
The Role – Based at our Warrington HQ
As the Head of Growth, you will develop and execute strategies that increase revenue, customer acquisition, and growth opportunities. Your goal is to grow sales quickly and establish FuelHub as a ready-to-eat / Meal Prep market leader. This role demands a data-driven leader with a relentless focus on results, a knack for innovation, and the ability to scale a high-growth business quickly and sustainably.
Key Responsibilities
Growth Strategy & Leadership
- Design and implement a scalable growth strategy to drive significant revenue increases across digital and offline channels.
- Identify and prioritise growth opportunities, including new customer acquisition, market expansion, and product upselling/cross-selling.
- Work with a high-performing team across brand, customer and tech, fostering a culture of collaboration, innovation, and accountability.
Performance Marketing & Revenue Generation
- Own and optimise paid and organic marketing efforts, ensuring cost-effective customer acquisition and retention. Work with external agencies to drive digital performance.
- Work with the brand team to produce high-impact campaigns across digital channels (e.g.PPC, email, affiliate marketing) and offline channels (e.g., events).
- Scale revenue through innovative initiatives, including referral programs, loyalty schemes, and bundled offers.
- Analyse data and introducing AI-led reporting will build up a solid foundation for AI-driven forecasting.
Customer Retention & Experience
- Design and implement strategies to improve customer retention, reduce churn, and increase customer lifetime value (LTV).
- Work with our tech team to launch a new-look website with new subscription technology, leveraging its capabilities.
- Leverage customer insights to personalise the user journey and enhance overall satisfaction.
- Oversee CRM initiatives to maximise engagement, including segmentation, email marketing, and automation.
Data-Driven Decision Making
- Develop and monitor key performance indicators for growth, including revenue, acquisition costs, retention rates, and campaign ROI.
- Analyse market trends, customer behaviour, and competitive data to refine strategies and capitalise on opportunities.
- Build reporting systems to provide regular updates to the executive team.
Qualifications & Experience
- Proven Track Record: 7+ years of experience in growth, marketing or revenue-focused roles, preferably in a fast-growing consumer brand or DTC (direct-to-consumer) environment. Food and beverage experience would be advantageous.
- Revenue Focused: Demonstrated ability to scale a brand and achieve significant revenue growth.
- Strategic & Tactical: Ability to think big picture while executing detailed strategies.
- Data-driven: Expertise in data analysis, forecasting, and performance tracking using tools like Google Analytics, Tableau, or similar platforms.
- Marketing Expertise: Experience managing performance marketing, CRM, email campaigns, and customer segmentation.
- Leadership: Exceptional leadership and team-building skills, with the ability to inspire and manage cross-functional teams.
- Passion for Food & Wellness: Strong alignment with FuelHub’s mission to promote healthy, sustainable lifestyles.
What We Offer
- Competitive Compensation Package: Salary, performance-based bonuses, and potential CSOP
- High Impact Role: Opportunity to shape the growth trajectory of a fast-scaling brand.
- Dynamic Work Environment: Be part of a passionate, entrepreneurial team in an agile, supportive culture.
- Career Growth: Room to develop your leadership skills and make a tangible impact on the business.
- Perks: Free parking, free meals on-site, staff discount.
Locations
Head of Growth employer: FuelHub
Contact Detail:
FuelHub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Familiarize yourself with the D2C model and how it applies to the food industry. Understanding the nuances of customer acquisition and retention in this space will give you a significant edge during discussions.
✨Tip Number 2
Showcase your experience with data-driven decision-making. Be prepared to discuss specific tools you've used, like Google Analytics or Tableau, and how they helped you achieve growth in previous roles.
✨Tip Number 3
Highlight any innovative marketing strategies you've implemented in the past. FuelHub is looking for someone who can think outside the box, so share examples of successful campaigns that drove significant revenue increases.
✨Tip Number 4
Demonstrate your passion for food and wellness. FuelHub values alignment with their mission, so be ready to discuss how your personal values and experiences connect with promoting healthy lifestyles.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Understand the Company: Dive deep into FuelHub's mission and values. Familiarize yourself with their product offerings and target audience to tailor your application effectively.
Highlight Relevant Experience: Emphasize your 7+ years of experience in growth, marketing, or revenue-focused roles. Showcase specific achievements that demonstrate your ability to scale brands and drive revenue growth.
Showcase Data-Driven Skills: Detail your expertise in data analysis and performance tracking. Mention tools you’ve used, like Google Analytics or Tableau, to illustrate your capability in making data-driven decisions.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for food and wellness, and how it aligns with FuelHub’s mission. Discuss your vision for the Head of Growth role and how you plan to contribute to their expansion.
How to prepare for a job interview at FuelHub
✨Show Your Data-Driven Mindset
As a Head of Growth, being data-driven is crucial. Prepare to discuss specific metrics you've used in past roles to drive growth and how you analyzed them to make informed decisions.
✨Demonstrate Your Strategic Thinking
Be ready to outline your approach to developing scalable growth strategies. Share examples of how you've identified and prioritized growth opportunities in previous positions.
✨Highlight Your Leadership Skills
This role requires exceptional leadership. Prepare to talk about your experience in managing cross-functional teams and how you've fostered a culture of collaboration and innovation.
✨Align with FuelHub's Mission
Show your passion for food and wellness. Discuss how your values align with FuelHub’s mission to promote healthy lifestyles and how you can contribute to that vision.
