At a Glance
- Tasks: Lead marketing strategies and create impactful content to drive brand growth.
- Company: Join Fuel Learning, a top provider of leadership development in the UK.
- Benefits: Enjoy a competitive salary, 33 days annual leave, and professional growth opportunities.
- Other info: Collaborative culture that values diversity and innovation.
- Why this job: Make a real impact in shaping brand voice and driving commercial success.
- Qualifications: Experience in B2B marketing and proficiency in CRM tools like HubSpot.
The predicted salary is between 48000 - 55000 € per year.
We’re Fuel Learning, the leading provider of high-impact leadership and management development, delivered through apprenticeship and commercial programmes. We work with some of the UK’s best-known employers to create confident, capable leaders at every level - focused on practical skills that generate measurable improvements in leadership effectiveness and business outcomes.
We are looking for someone who combines sharp strategic thinking with marketing talent - a communicator who cares deeply about language, and a marketer who knows how to find and create opportunities that lead to outcomes, interrogate marketing data to provide marketing performance insights. You’ll have a deep understanding of how to use digital tools to ensure reach to the right people at the right time, and ensure every word we publish reflects Fuel Learning’s position and ambition.
Tone of Voice & Communications- Brand voice development and governance – define and embed a tone of voice across teams, channels, and external partners.
- Messaging architecture from brand positioning through to audience-specific copy, ensuring consistency without uniformity across different channels and contexts.
- Create content that earns credibility across business and senior leadership environments.
- Set and maintain copy standards across the business, including your process for reviewing, briefing, and elevating the written output of colleagues and agencies.
- Develop campaigns that contribute to revenue growth.
- Show specific metrics: lead generation volume, MQL-to-SQL conversion rates, pipeline influenced, and ROI.
- Translate brand and messaging strategy into campaign briefs, ensuring creative, copy, and channel decisions are all pulling in the same direction.
- Marketing automation using platforms like HubSpot to build communication plans.
- Attribution and performance analysis - use data to understand what is working, and make the case for ongoing and future investment.
- Cross-functional collaboration: Work with the sales teams to align messaging with the buyer journey, and support conversion at key stages with the right collateral for each stage.
- Turn insight and expertise into content that builds authority and drives commercial outcomes.
- Demonstrate the messaging programmes you have built across editorial calendars, content pillars, channels, subject matter expert interviews, and the processes you used to extract and shape insights – and how these connect with engagement and pipeline data to demonstrate impact.
- Repurpose and extend the reach of core content across channels.
- Measure content effectiveness through metrics, beyond page views and impressions.
- Have a working knowledge of the marketing technology stack - CRM, automation, CMS, analytics - and how communications strategy integrates with these tools in practice.
- Know how to leverage digital channels at a strategic and hands-on level including websites and UX, google ads, email and click through marketing, and social media.
- Demonstrate the commercial impact of the brand strategy through new business and creating the desired brand perception and market position, knowing what it takes to be heard in a crowded market.
- Market research and audience insight, using customer and competitive intelligence to sharpen positioning and messaging.
- Build internal alignment around brand and communications standards, ensuring sales, and delivery teams reflect a consistent voice.
- A strong track record in B2B marketing, ideally in professional services, education, or a similarly relationship-led sector.
- Hands‑on experience with integrated campaign delivery: strategy through to execution and performance review.
- Proficiency in HubSpot or equivalent CRM and marketing automation, and comfort with analytics and attribution.
- Exceptional ability to direct content and messaging across formats, with a portfolio that demonstrates range, craft, and commercial intent.
- Proven experience defining or significantly developing a brand’s tone of voice and communications standards.
- Experience marketing to senior executives or C‑suite audiences.
- Familiarity with the leadership development, learning, or apprenticeship sector.
- Working knowledge of SEO, paid media strategy, and content performance tooling.
- Experience managing agency relationships or freelance creative teams.
- Competitive salary of £48,000 - £55,000.
- A supportive and collaborative culture focused on quality, service, and innovation.
- Ongoing professional development and progression opportunities.
- 33 days annual leave (including bank holidays and extended Christmas break).
- We are an equal opportunities employer committed to fostering a diverse and inclusive workspace. We welcome applications from all qualified individuals regardless of race, colour, religion, gender, age, national origin, disability or any other protected characteristic.
Marketing and Communications Manager in Swadlincote employer: Fuel Learning
At Fuel Learning, we pride ourselves on being an exceptional employer, offering a supportive and collaborative culture that prioritises quality, service, and innovation. Our commitment to ongoing professional development ensures that our employees have ample opportunities for growth, while our generous benefits package, including 33 days of annual leave, reflects our dedication to work-life balance. Located in Swadlincote, we provide a dynamic environment where creativity thrives, making it an ideal place for passionate marketing professionals to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Manager in Swadlincote
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially campaigns that drove results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals, especially in terms of brand voice and marketing strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Fuel Learning.
We think you need these skills to ace Marketing and Communications Manager in Swadlincote
Some tips for your application 🫡
Show Your Marketing Skills:When you're writing your application, make sure to highlight your marketing experience. We want to see how you've used strategic thinking and creativity in past roles, especially in B2B settings. Don't forget to mention any specific campaigns you've worked on that led to measurable outcomes!
Be Authentic with Your Voice:Your application should reflect your unique voice and style. At StudySmarter, we value authenticity, so let your personality shine through in your writing. This is your chance to show us how you can develop and maintain a brand voice that resonates with different audiences.
Use Data to Back Up Your Claims:We love numbers! When discussing your previous work, include metrics that demonstrate your impact. Whether it's lead generation or conversion rates, showing us the data behind your successes will make your application stand out.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Fuel Learning
✨Know Your Brand Voice
Before the interview, dive deep into Fuel Learning's brand voice and messaging. Understand how they communicate and what tone they use across different channels. Be ready to discuss how you can contribute to developing and maintaining this voice in your role.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've delivered in the past. Highlight the metrics that demonstrate their success, such as lead generation volume and ROI. This will show your strategic thinking and ability to drive commercial outcomes.
✨Familiarise Yourself with Marketing Tech
Brush up on your knowledge of marketing technology stacks, especially HubSpot or similar platforms. Be prepared to discuss how you've used these tools for automation and analytics in previous roles, as this is crucial for the position.
✨Engage with Data Insights
Be ready to talk about how you've used data to inform your marketing strategies. Discuss specific instances where you've analysed performance metrics to make decisions or adjustments in campaigns, demonstrating your analytical skills and understanding of attribution.
