At a Glance
- Tasks: Lead marketing strategies for priority services and therapeutic areas using innovative omni-channel solutions.
- Company: Join Fortrea, a dynamic team dedicated to breaking barriers in healthcare marketing.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Experience in B2B marketing, especially in healthcare, is a plus.
- Why this job: Make a real impact in healthcare marketing while working with a passionate team.
- Qualifications: Bachelor’s degree in Marketing or related field; strong communication and analytical skills required.
The predicted salary is between 38250 - 46750 £ per year.
Summary of Responsibilities
Serve as the marketing lead for assigned priority service, solutions and/or therapeutic areas.
Design and execute integrated marketing strategies and programs to grow assigned business or therapeutic areas utilizing omni-channel solutions including paid, owned, earned and internal channels.
Guide content strategy and narrative development for thought leadership, campaigns, and executive communications.
Partner with commercial and operations to deliver marketing initiatives that support Fortrea priorities.
Support analytics, testing, and optimization efforts to improve campaign performance and ROI in collaboration with the customer and market insights team.
Ensure marketing messaging and claims adhere to Fortrea editorial, legal and regulatory review processes.
Track KPIs and share insights with stakeholders to inform strategy and continuous improvement.
Manage vendor relationships, production timelines, and cross-functional coordination.
Perform operational and administrative tasks in support of the marketing team, and all other duties as needed or assigned.
All other duties as needed or assigned.
Qualifications (Minimum Required)
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus.
- Fortrea may consider relevant and equivalent experience in lieu of educational requirements.
- Strong written and verbal communication skills, with demonstrated stakeholder management capabilities.
- Proficiency in Microsoft 365 and collaboration tools.
- Advanced analytical skills with experience in campaign testing, optimization, and performance reporting.
- Experience with marketing automation platforms and CRM systems.
- Fluent in English; additional language skills are a plus.
Experience (Minimum Required)
- Strong years of experience in B2B marketing, with a focus on healthcare, clinical research, or CRO environments.
- Proven track record of delivering measurable pipeline impact through strategic marketing programs.
- Demonstrated success in executive communications and pursuit-specific marketing.
- Physical Demands / Work Environment
Work is performed in an office environment with exposure to electrical office equipment.
Occasional drives to site locations with occasional travel both domestic and international.
Frequently stationery for 6-8 hours per day.
Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
Occasional crouching, stooping, with frequent bending and twisting of upper body and neck.
Ability to access and use a variety of computer software developed both in-house and off-the-shelf.
Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs.
Regular and consistent attendance.
Varied hours may be required.
At Fortrea, we're all about turning the “impossible” into "I'm possible." Together, we break barriers to deliver exceptional service to our patients, fueled by a shared commitment to teamwork and excellence.
Regardless of your role, we're all family, working together to achieve extraordinary results.
At Fortrea, your career isn't just a job – it's a journey of making the exceptional possible, every day.
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Marketing Senior Manager in Maidenhead employer: FTMAI Fortrea Development Ltd
Fortrea is an exceptional employer that fosters a culture of innovation and accountability, making it an ideal place for professionals seeking to make a meaningful impact in clinical technology. With a strong focus on employee growth opportunities, Fortrea offers a collaborative environment where leaders can drive product strategy and operational excellence while working with cutting-edge technologies. Located in a dynamic industry, employees benefit from competitive compensation, comprehensive benefits, and the chance to be at the forefront of transforming clinical trials and patient experiences.
Contact Details:
FTMAI Fortrea Development Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Senior Manager in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FTMAI Fortrea Development Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FTMAI Fortrea Development Ltd are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FTMAI Fortrea Development Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Marketing Senior Manager in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FTMAI Fortrea Development Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FTMAI Fortrea Development Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about FTMAI Fortrea Development Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FTMAI Fortrea Development Ltd
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FTMAI Fortrea Development Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FTMAI Fortrea Development Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
