At a Glance
- Tasks: Manage and execute diverse marketing campaigns for a leading consulting firm.
- Company: Join FTI Consulting, a global expert in crisis and transformation with a collaborative culture.
- Benefits: Enjoy flexible working options, professional development, and wellness initiatives.
- Why this job: Make a real impact while working alongside industry leaders in a dynamic environment.
- Qualifications: Marketing experience in B2B, strong copywriting skills, and proficiency in digital tools required.
- Other info: Opportunity for continuous learning and mentorship to support your career growth.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are
FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.
At FTI Consulting, you’ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Are you ready to make your impact?
About The Role
The Senior Marketing Executive will support the UK & Ireland Forensic & Litigation Consulting (FLC) Team in delivering our marketing programme, which involves all aspects of the B2B marketing mix.
You will report to the UK&I FLC Marketing Director, and work closely with the FLC Senior Marketing Assistant, as well as the broader UK&I and cross-EMEA marketing teams. You will work directly with senior stakeholders in the business to understand their needs and deliver activities accordingly, as well as the BD teams and Executive Assistants within the business teams. You will have a busy, diverse, hands-on-role.
What You’ll Do
- Management and execution of marketing campaigns across the FLC segment – working across the full marketing mix (including thought leadership, communications, website and digital, events, social media, sponsorships, collateral, presentations). Will take initiative and work independently (as required), engaging directly with the business to ensure efficient planning, execution, and measurement; and alongside the central marketing team around content, digital (including analytics), paid social media, design, events and video where needed.
- Events – assisting the delivery of the events programme, including taking ownership of events such as seminars, roundtable dinners, client receptions and corporate hospitality events. Assisting in planning and delivering large-scale events – both in person, webinar and hybrid. Includes tracking invitation responses, pre-event planning and on-site logistics (where relevant). Supporting those within the business teams with logistics and providing best practice guidance around their own events as needed.
- Sponsorships – project management and logistical preparation, including drafting speaker notes, liaising with suppliers, organisation of exhibition stands, collateral and branded merchandise.
- Development of impactful communications – creating communications which are tailored for specific target audiences and channels. Working with internal and external communications team in setting tactical comms plans for programmes utilising the most effective channels.
- Digital – assisting with delivery of digital marketing programme (social media/web/email marketing). Overseeing scheduling, planning, email campaign design and reporting on campaign analytics, as well as liaising with web team to maintain website, and social media team to design and execute social media activities (both organic and paid).
- Content development – liaising with the EMEA Content lead, Marketing Director, business stakeholders, design and risk functions to write, produce and publish high-quality thought leadership, brochureware and other collateral as needed. Will be responsible for end-to-end production process, producing distinctive points of view which are within FTI Consulting’s brand style, tone of voice and which promote our expert point of view. This will also involve providing direct feedback, guidance and coaching to the business on content and best practice processes.
- CRM support – helping to maintain accuracy of data and promoting best practice/user engagement with our CRM system (Salesforce). This includes creating campaigns and pulling data reports for various events and campaigns.
- Collateral development and upkeep – including (a) presentation and credentials support, by helping to manage the team’s repository of tombstones and case studies, and ensuring presentations are regularly updated, and (b) organising the production of branded items, such as stationary and merchandise.
- Brand review – ensure collateral and templates are fully brand compliant and embed FTI Consulting’s brand values.
- Develop strong working relationships with stakeholders in FLC and UK&I Corporate Marketing team, be an active member and regularly contribute to cross-firm initiatives as required.
- Assist with day-to-day team tasks and ad hoc projects, including web and email enquiries, proof-reading, market research, regular reporting etc.
How You’ll Grow
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
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What You Will Need to Succeed
Basic Qualifications
- Marketing experience in a professional services/B2B environment.
- Degree (or equivalent), ideally in a business, marketing or communications discipline.
- Experience shaping and implementing marketing activity and campaigns, across a selection of tactics and channels to achieve commercial objectives.
- An understanding of the professional services environment; familiar with complex matrix organisations, and able to manage ambiguity and secure buy-in from a range of senior colleagues
- Strong copywriting/storytelling skills with a very high standard of written English.
- Excellent attention to detail, able to proof and edit others’ work.
- Strong verbal communication skills – ability to negotiate with suppliers, interact confidently with senior stakeholders, and maintain professional internal and external relationships.
- Excellent organisational and planning skills: able to work on multiple projects simultaneously and prioritise as needed to deliver against demanding timelines, and to deal with multiple managers and requests.
- Team player who is proactive and self-motivated with a strong work ethic and a ‘can do’ attitude, willing to go the extra mile when required.
- Able to work in a highly diverse international environment with cultural awareness and sensitivity.
- Proven ability to work autonomously without extensive supervision.
- Proven B2B digital marketing experience, including a sound understanding of LinkedIn, Twitter and other social media tools.
- Experience using CRM software and marketing automation tools, such as Eloqua (Oracle email marketing), Salesforce (CRM Sales Cloud) or similar packages.
- Working knowledge of SharePoint and web content management systems.
- Advanced proficiency in Microsoft Office suite (Excel, Word, Outlook, PowerPoint)
Total Wellbeing
Our goal is to support the wellbeing of you and your families—physically, emotionally, and financially. We offer market competitive benefits (including pension), supplemented by 15 flexible benefits, to meet your needs. These include health, lifestyle and family friendly options. We also offer professional development programme, wellness, recognition, community volunteering initiatives, and flexible/hybrid working arrangements.
About FTI Consulting
FTI Consulting, Inc. is the leading global expert firm for organizations facing crisis and transformation, with more than 8,100 employees located in 33 countries and territories. Our broad and diverse bench of award–winning experts advise their clients when they are facing their most significant opportunities and challenges. The Company generated $3.7 billion in revenues during fiscal year 2024. In certain jurisdictions, FTI Consulting’s services are provided through distinct legal entities that are separately capitalized and independently managed. FTI Consulting is publicly traded on the New York Stock Exchange. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
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Additional Information
- Job Family/Level: Core Operations Level 2 – Tier 2
- Citizenship Status Accepted: Not Applicable
Compensation
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Senior Marketing Executive | Forensic & Litigation Consulting employer: FTI Consulting
Contact Detail:
FTI Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive | Forensic & Litigation Consulting
✨Tip Number 1
Familiarise yourself with FTI Consulting's core values and recent projects in the Forensic & Litigation Consulting sector. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of FTI Consulting on platforms like LinkedIn. Ask them about their experiences and insights into the company culture, which can give you an edge in understanding what they value in a candidate.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past, especially those that involved B2B strategies. Be ready to explain your role, the challenges faced, and the outcomes achieved to showcase your hands-on experience.
✨Tip Number 4
Demonstrate your digital marketing expertise by being prepared to discuss the latest trends in social media and CRM tools. Highlight any relevant experience with Salesforce or similar platforms, as this is crucial for the role.
We think you need these skills to ace Senior Marketing Executive | Forensic & Litigation Consulting
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in a B2B or professional services context. Emphasise your achievements in managing campaigns and working with senior stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of FTI Consulting's mission and values. Use specific examples from your past experiences to demonstrate how you can contribute to their marketing efforts.
Showcase Your Copywriting Skills: Given the importance of strong copywriting in this role, include samples of your writing or describe projects where you developed impactful communications tailored for specific audiences.
Highlight Digital Marketing Experience: Detail your experience with digital marketing tools and platforms, especially social media and CRM systems like Salesforce. Mention any successful campaigns you've managed and the results achieved.
How to prepare for a job interview at FTI Consulting
✨Understand the Company Culture
Before your interview, take some time to research FTI Consulting's culture and values. Familiarise yourself with their commitment to diversity, collaboration, and professional development. This will help you align your answers with what they value and demonstrate that you're a good fit.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing experience in detail, especially in a B2B or professional services context. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. Use metrics to quantify your success where possible.
✨Prepare for Stakeholder Interaction
Since the role involves working closely with senior stakeholders, practice articulating how you would engage with them. Think of examples where you've successfully navigated complex relationships or secured buy-in from senior colleagues in past roles.
✨Demonstrate Your Digital Savvy
Given the emphasis on digital marketing in the job description, be ready to discuss your experience with social media platforms, CRM software, and marketing automation tools. Share specific examples of how you've used these tools to drive engagement and achieve marketing objectives.