At a Glance
- Tasks: Lead digital communications and reputation management for high-profile clients across various sectors.
- Company: Join FTI Consulting, a global leader in crisis and transformation consulting.
- Benefits: Professional development, mentorship, and a collaborative culture focused on growth.
- Other info: Dynamic environment with opportunities for leadership and innovation.
- Why this job: Make a real impact advising top companies on their digital presence and stakeholder engagement.
- Qualifications: Experience in corporate communications and digital campaigning with strong writing skills.
The predicted salary is between 80000 - 100000 £ per year.
The Strategic Communications practice of FTI Consulting offers specialist expertise across a variety of disciplines and sectors including financial services, retail and consumer, natural resources, energy, public affairs, real estate, professional services, technology media telecoms (TMT), healthcare and life sciences. Our Digital & Insights team sits at the centre of FTI Consulting's Strategic Communications offering, helping clients understand, shape and protect their reputation across an increasingly complex digital landscape. We work across social media, executive profiling, corporate campaigns, digital reputation, content strategy, AI-era search, and integrated communications programmes.
We are seeking a talented and versatile individual to join our Digital & Insights practice in London. This is an opportunity to play a key role within an ambitious and fast-growing team, advising some of the world's most high-profile companies on their reputation, digital presence, and stakeholder engagement. The ideal candidate will bring deep experience in digital communications, corporate reputation, integrated campaigning, and the strategic use of data and analytics, combined with sound judgement and an ability to manage complex client relationships. This role suits someone who is ready to play a pivotal role in landing and leading major accounts, drive creative thinking, and act as a trusted advisor, while also looking to continue growing their leadership career within a collaborative and entrepreneurial environment.
What You'll Do
- Client delivery
- Serve as an advisor to key corporate clients across a range of sectors, often in high-stakes or reputationally sensitive contexts.
- Lead the development and execution of integrated communications programmes across stakeholder groups, with a focus on digital channels and platforms.
- Create high-quality content and insights that support reputation management, CEO positioning, public campaigns, and digital strategy.
- Advise clients on how to navigate new communications trends, and be experienced in the reputational implications of AI search, generative content, and evolving content ecosystems.
- Work closely with colleagues across a range of sectors including financial services, public affairs, TMT, life sciences and employee engagement to design integrated reputation campaigns.
- Apply insight from data and analytics to shape campaign direction, narrative development, and channel selection.
- Use real-time performance data to optimise live campaigns and proactively identify risks or opportunities.
- Collaborate with our in-house data and analytics experts to develop and sell new insight-driven offers, enhance campaign planning, and ensure a forward-looking approach to measurement and reputation intelligence.
- Business leadership
- Contribute to new business development by identifying opportunities, leading proposals, and presenting to prospective clients.
- Support the growth of the Digital & Insights team through innovation, thought leadership, and evolving our offer.
- Ensure work is grounded in meaningful metrics and KPIs that link to reputation or commercial outcomes.
- Team leadership
- Coach and mentor junior colleagues, and play an active role in fostering a high-performing, inclusive team culture.
- Take responsibility for the effective staffing and delivery of key client accounts, ensuring teams are appropriately structured, commercially aware, and mindful of revenue, profitability and sustainable resourcing.
- Champion collaboration across practices to develop cohesive client programmes that reflect the full range of stakeholder needs.
- Share relevant external trends, innovations and competitive intelligence with the wider group, helping the team stay ahead of emerging reputational risks, platform changes and stakeholder behaviours.
- Actively shape and evolve team-wide best practice in areas such as digital campaigning, insight-led communications and integrated planning, ensuring that standards reflect both innovation and effectiveness across our work.
- Maintain firm culture as a figurehead and mentor.
How You'll Grow
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You'll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth. As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
Qualifications
- Significant experience in Corporate communications, digital campaigning, or integrated agency consultancy.
- A strong track record in leading large, multi-channel client programmes.
- Excellent writing and content development skills across digital and leadership platforms.
- Sound understanding of stakeholder mapping, messaging strategy, and issues management.
- Familiarity with digital marketing principles, including paid media and analytics.
- Strong grasp of digital measurement frameworks and experience translating data into clear, actionable insight for clients.
- Experience advising listed companies or clients in complex or regulated sectors.
- Understanding of how LLMs and generative AI are reshaping search, media and stakeholder behaviours, and an ability to integrate this into communications thinking.
FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world's top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations. At FTI Consulting, you'll work side-by-side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you'll be an integral part of a focused team where you can make a real impact. You'll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Director, Digital & Insights, Strategic Communications in City of Westminster employer: FTI Consulting
FTI Consulting is an exceptional employer, offering a dynamic and collaborative work environment in London where you can thrive as a leader in digital communications. With a strong commitment to professional development, employees benefit from tailored growth opportunities, mentorship, and a culture that values innovation and inclusivity. Join us to work alongside industry leaders on high-profile projects that make a real impact, all while enjoying the unique advantages of being part of a fast-growing team at the forefront of strategic communications.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Digital & Insights, Strategic Communications in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FTI Consulting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FTI Consulting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FTI Consulting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FTI Consulting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Digital & Insights, Strategic Communications in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FTI Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FTI Consulting:Show us that you’ve done your homework! In your application, briefly mention what you admire about FTI Consulting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FTI Consulting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FTI Consulting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FTI Consulting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
