At a Glance
- Tasks: Lead and innovate FSC's social media strategy and campaigns for impactful storytelling.
- Company: Join the Forest Stewardship Council, a global leader in sustainable forestry.
- Benefits: Enjoy 30 vacation days, hybrid work, and cross-cultural networking opportunities.
- Other info: Flexible remote work options and a commitment to inclusivity and diversity.
- Why this job: Make a real difference in promoting sustainability while enhancing your digital skills.
- Qualifications: Proven experience in social media, campaign management, and team leadership.
The predicted salary is between 40000 - 50000 € per year.
The Social Media & Campaigns Programme Manager is responsible for the strategic coordination, governance, and implementation of FSC’s social media communications programme. Social media serves as a primary vehicle for advancing FSC’s narratives, strengthening reputation, and supporting organisational priorities through coherent, credible, and engaging communication.
The role operates at programme level and combines strategic planning, campaign development, editorial and creative oversight, and hands-on implementation. Within this, the incumbent ensures that multimedia content (e.g. video, visual assets, and emerging formats) is effectively integrated into social media to enhance storytelling, engagement, and accessibility. The incumbent provides guidance and support to FSC’s regional offices, network representatives, and partners to ensure consistent standards, quality, and alignment across decentralised social media accounts.
Main Roles & Responsibilities- Social Media Programme Leadership
- Lead the strategic redesign and ongoing development of FSC’s social media communications programme, transforming it into a coherent, narrative-driven and campaign-oriented system.
- Define and continuously refine the role of social media within FSC’s communications strategy, ensuring it supports organisational objectives, strengthens credibility, and builds sustained influence.
- Plan, coordinate, and oversee integrated social media campaigns aligned with organisational priorities, key moments, and strategic narratives.
- Ensure a structured, proactive approach to content planning, reducing reactive posting and enabling long-term narrative building.
- Campaigns, Planning & Performance
- Develop and manage campaign frameworks, including objectives, messaging, content mix, timelines, and evaluation approaches.
- Lead social media planning cycles (editorial calendars, thematic series, campaign bursts).
- Define and monitor performance indicators (engagement, reach, conversion, narrative traction), using insights to continuously improve effectiveness.
- Translate data and analytics into actionable recommendations for content, campaigns, and channel strategy.
- Content & Creative Direction
- Provide creative direction for social media content, ensuring outputs are engaging, accessible, and aligned with FSC’s institutional voice.
- Design and steward structured content formats and storytelling approaches that support consistency and recognition across platforms.
- Work closely with subject-matter experts to translate complex content into compelling social media outputs.
- Multimedia Integration
- Ensure effective use of multimedia formats (e.g. video, graphics, animation) to strengthen social media storytelling and campaign performance.
- Guide the development of multimedia assets specifically for social media use, ensuring they are platform-appropriate and audience-focused.
- Coordinate with internal teams and external providers to support the production of multimedia content where needed.
- Promote efficient reuse and adaptation of multimedia assets across channels and campaigns.
- Governance & Network Alignment
- Establish and maintain programme-level frameworks, standards, and governance for social media across FSC.
- Develop and maintain guidelines, templates, and best-practice resources (including for multimedia use within social media).
- Act as a strategic advisor to regional offices and network partners on social media planning, campaigns, and execution.
- Ensure global consistency while allowing for regional adaptation.
- Digital Tools & Innovation
- Introduce and manage digital and AI-enabled tools to support social media planning, content development, and performance analysis.
- Explore new social formats and platform features (e.g. short-form video, interactive formats) to maintain relevance and reach.
- Qualifications, Experience and Skills
- Several years of professional experience in social media or digital communications at mid to senior level.
- Strong experience in campaign planning, execution, and evaluation.
- Experience working with analytics and performance measurement in social media.
- Exposure to multimedia content creation or coordination (not necessarily hands-on production).
- At least four years managing a team.
- At least five years experience dealing with or managing creative agencies.
- Skills
- Strong strategic and operational understanding of social media ecosystems.
- Proven ability to design and deliver impactful campaigns.
- Strong analytical capability and ability to translate data into decisions.
- Good understanding of how multimedia enhances social media performance (video, visuals, formats).
- Ability to manage content pipelines across multiple contributors and stakeholders.
- Strong editorial judgement and storytelling ability.
- Fluency in English.
- Benefit from cross-cultural collaboration and networking opportunities by being part of FSC global community of 400+ forest stewards.
- Benefit from work-life balance with our hybrid working structure.
- 30 vacation days yearly.
- Regional transportation ticket.
- Celebrate together festivals from different cultures.
- Once a year in-person get together with the global FSC staff.
- Location: Bonn, Germany OR Remote
- Working Hours: Full time - 40 hours per week.
- Duration of Employment: Temporary contract - 2 years (extension possible, subject to satisfactory performance)
- Starting Date: As soon as possible.
Ready to make a difference? Join FSC and help shape a sustainable future. Don't delay - apply now! Please apply via our website by submitting your CV in English. Please do not send any photos of yourself. Applications will be reviewed on a rolling basis. For FSC, inclusiveness and diversity are important values. As such, we welcome and encourage applications from all backgrounds and are entirely committed to consider all qualified applicants regardless of race, gender, sexual orientation, religion, ethnicity, age and disability. We will confirm receipt of your application. Should you not receive a confirmation of receipt please check your spam filter and if you cannot find it there contact us at careers@fsc.org. Please be informed, that by applying for this position you automatically accept our Data Protection Information on processing your personal data. We are looking forward to your application!
Welcome to FSC! The Forest Stewardship Council (FSC) is a globally recognized non-profit organization at the forefront of promoting sustainable forestry. With over 150 million hectares of certified forests and a trusted reputation among NGOs, consumers, and businesses, FSC is leading the way in ensuring the long-term health and resilience of the world’s forests.
Social Media and Campaigns Programme Manager (m-f-d) employer: FSC International
FSC is an exceptional employer that fosters a collaborative and inclusive work culture, offering employees the chance to engage with a global community dedicated to sustainable forestry. With a strong emphasis on work-life balance, generous vacation days, and opportunities for professional growth, employees can thrive in a supportive environment while contributing to meaningful campaigns that make a real difference. The hybrid working structure and annual gatherings further enhance the sense of belonging and teamwork among staff, making FSC a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Campaigns Programme Manager (m-f-d)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like FSC, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and keep an eye on emerging social media platforms and tools. Being knowledgeable about the latest trends shows you're passionate and ready to innovate.
We think you need these skills to ace Social Media and Campaigns Programme Manager (m-f-d)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Social Media and Campaigns Programme Manager. Highlight your experience in social media strategy, campaign planning, and multimedia content creation. We want to see how your skills align with our mission!
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've led or contributed to. Include metrics that demonstrate your impact, like engagement rates or audience growth. This helps us understand your ability to drive results!
Be Creative in Your Application:Since this role involves creative direction, don’t hesitate to show off your creativity in your application. Use engaging language and consider including links to your previous work or campaigns. We love seeing innovative approaches!
Apply Through Our Website:Remember to submit your application through our website! It’s the best way for us to receive your CV and ensures you’re considered for the role. Plus, it keeps everything organised on our end!
How to prepare for a job interview at FSC International
✨Know Your Social Media Inside Out
Before the interview, dive deep into the latest trends and best practices in social media. Familiarise yourself with FSC’s current campaigns and think about how you can enhance their narrative-driven approach. Being able to discuss specific examples will show your passion and understanding of the role.
✨Showcase Your Campaign Successes
Prepare to share detailed examples of past campaigns you've managed. Highlight your strategic planning, execution, and the results achieved. Use metrics to demonstrate your impact, as this will resonate well with the interviewers who are looking for someone with strong analytical capabilities.
✨Bring Creative Ideas to the Table
Think about innovative multimedia content ideas that could elevate FSC’s social media presence. Be ready to discuss how you would integrate video, graphics, and other formats into their storytelling. This shows not only your creativity but also your understanding of how multimedia enhances engagement.
✨Understand the Governance Framework
Familiarise yourself with governance and best practices in social media management. Be prepared to discuss how you would establish standards and guidelines for regional offices and partners. This demonstrates your strategic mindset and ability to maintain consistency across decentralised accounts.
