Email Marketing ExecutiveLocation: Milton KeynesOur client is seeking an Email Marketing Executive to join them on a full-time, permanent basis. This is a hands-on role focused on creating, managing and optimising email marketing campaigns and automated customer journeys to drive engagement, lead nurturing and conversions.
Responsibilities:
Create, manage and optimise targeted email marketing campaigns, newsletters and automated email journeys.
Develop lead nurturing, onboarding, re-engagement and customer lifecycle campaigns.
Write engaging, conversion-focused email content and compelling calls to action.
Build audience segments and personalise campaigns based on customer behaviour and engagement.
Manage email schedules, templates and campaign databases.
Monitor campaign performance, including open rates, click-through rates, engagement and conversions.
Conduct A/B testing and use campaign data to continually improve email performance. Identify opportunities to improve email engagement, deliverability and conversion rates.
Work closely with the wider Marketing and Sales teams to support lead generation and customer journeys.
Maintain accurate campaign data and ensure email activity is well organised and effectively managed.
Key skills/requirements: Previous experience in email marketing, email automation or lifecycle marketing.
Hands-on experience creating and managing email campaigns and automated journeys.
Strong copywriting and communication skills. Good understanding of segmentation, personalisation, lead nurturing and A/B testing.
Analytical and confident using campaign data to improve performance. Highly organised, proactive and detail-oriented.
Commercially minded with a genuine interest in email marketing and customer engagement.
Company Benefits: Modern office spaceCompany events and socialsHealth and wellbeing programmeTraining and career developmentAbout Us: FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions. Please contact us to discuss one of our many opportunities.
Tagged as: Digital Jobs, Marketing & Comms Jobs
Email Marketing Executive in Milton Keynes employer: FS1 Recruitment
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