At a Glance
- Tasks: Lead programmatic campaigns and optimise audience targeting for B2B SaaS.
- Company: Innovative company focused on enhancing in-house digital marketing.
- Benefits: Flexible contract role with opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact on digital acquisition strategies.
- Qualifications: Experience in programmatic campaign management and audience orchestration.
The predicted salary is between 50000 - 65000 £ per year.
Fruition Group is looking for an experienced Programmatic Manager to drive digital acquisition and audience targeting in a growing B2B SaaS environment. The role requires expertise in programmatic campaign management, audience orchestration, and campaign optimisation.
The successful candidate will engage with marketing teams to enhance lead generation and ensure effective campaign performance. This position offers a contract within an innovative company aiming to build its in-house digital marketing capabilities.
Programmatic Campaign Lead (Contract) — B2B SaaS employer: Fruition Group
Fruition Group is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the B2B SaaS landscape. With a strong emphasis on employee growth and development, team members are encouraged to enhance their skills while collaborating with passionate professionals. The company offers competitive benefits and a supportive environment that values creativity and initiative, making it an ideal place for individuals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Campaign Lead (Contract) — B2B SaaS
✨Tip Number 1
Network like a pro! Reach out to folks in the B2B SaaS space on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past programmatic campaigns. We want to see how you’ve driven digital acquisition and optimised campaigns in real-world scenarios.
✨Tip Number 3
Prepare for the interview by brushing up on the latest trends in programmatic advertising. We suggest having a few examples ready of how you’ve engaged with marketing teams to enhance lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Programmatic Campaign Lead (Contract) — B2B SaaS
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in programmatic campaign management and audience targeting. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Programmatic Campaign Lead role. Share specific examples of how you've driven digital acquisition in previous roles.
Showcase Your Results:When detailing your past experiences, focus on the results you achieved. We love numbers, so if you can quantify your success in campaign optimisation or lead generation, do it! It’ll make your application stand out.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our innovative team!
How to prepare for a job interview at Fruition Group
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic campaign management skills. Be ready to discuss specific tools and platforms you've used, as well as any successful campaigns you've led. This shows that you’re not just familiar with the theory but have practical experience that can benefit the company.
✨Understand Audience Orchestration
Dive deep into audience targeting strategies. Be prepared to explain how you've segmented audiences in the past and the impact it had on campaign performance. This will demonstrate your ability to enhance lead generation effectively.
✨Showcase Your Collaboration Skills
Since this role involves working closely with marketing teams, think of examples where you've successfully collaborated with others. Highlight how you’ve communicated campaign goals and optimised performance through teamwork. This will show that you can fit into their innovative culture.
✨Prepare for Performance Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to programmatic campaigns. Be ready to discuss how you measure success and optimise campaigns based on data. This will illustrate your analytical mindset and commitment to driving results.
