At a Glance
- Tasks: Transform digital experiences and optimise paid campaigns for a fast-growing B2B SaaS company.
- Company: Join a dynamic B2B SaaS business focused on innovation and growth.
- Benefits: Remote work, competitive pay, and opportunities to shape digital marketing strategies.
- Other info: Collaborative environment with a focus on digital transformation and career development.
- Why this job: Make a real impact by turning data into insights that drive business growth.
- Qualifications: Strong B2B experience, proficiency in GA4, HubSpot, and AI tools.
The predicted salary is between 49500 - 60500 £ per year.
A contract opportunity for a Senior Digital Marketing Analyst to help transform digital experience and paid campaign performance for a fast-growing B2B SaaS business. The Senior Digital Marketing Analyst will own how performance is measured and understood across the full digital journey, web, paid, content and conversion, turning data into clear insights that shape decisions, improve buyer experience and drive pipeline growth.
The Senior Digital Marketing Analyst will own executive dashboards and KPI frameworks, but this is not a traditional reporting role. You'll be embedded with the digital team, genuinely curious about the mechanics of web, campaign and digital strategy, analysing how buyers move through the journey, identifying friction points and high-intent behaviour, and surfacing high-conviction recommendations to scale digital marketing. AI is central to how this role operates, with LLMs and AI-assisted workflows used daily to accelerate analysis, QA and insight generation.
The Senior Digital Marketing Analyst will help monitor how the business appears in AI-driven answers and search experiences, and measure the impact of structured content, schema and discoverability efforts, including traffic and engagement sourced from LLMs and answer engines.
Key Requirements:
- Strong B2B experience essential, ideally within a SaaS environment, with experience working with enterprise clients and understanding complex, long B2B sales cycles
- Strong hands-on experience with GA4, GTM, HubSpot, Salesforce and BI tools (e.g. Power BI, Tableau, Supermetrics)
- Strong digital attribution experience, with a clear understanding of how to measure and attribute performance across digital channels and the full customer journey
- Proven ability to turn complex data into clear insights, recommendations and executive-ready dashboards
- Experience auditing and improving tracking and tagging for accurate, scalable data collection
- Experience designing and operationalising experimentation and A/B testing programs
- Working knowledge of SEO and AI-driven search (AEO/LLMO), with genuine curiosity about digital discoverability trends
- Comfortable using AI tools (e.g. Claude, ChatGPT) in everyday analytics work
- Strategic, ownership-oriented mindset, with strong communication skills to influence cross-functionally
This Senior Digital Marketing Analyst contract offers genuine scope to build the measurement foundation, improve digital attribution and shape digital growth strategy for a fast-growing B2B SaaS business.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Senior Digital Marketing Analyst - B2B SaaS in Dartford employer: Fruition Group
As a leading financial technology organisation, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. With competitive salaries and flexible working arrangements, including 2-3 days onsite in London, we offer exceptional growth opportunities through engaging projects in capital markets and cutting-edge technologies. Join us to be part of a team that values your expertise and encourages you to make a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Analyst - B2B SaaS in Dartford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fruition Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fruition Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fruition Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fruition Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Analyst - B2B SaaS in Dartford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fruition Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fruition Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fruition Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fruition Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fruition Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fruition Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
