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- Tasks: Lead CRM strategy, training, and user adoption for a national professional services organisation.
- Company: Dynamic professional services firm committed to inclusivity and diversity.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Opportunity to shape the future of CRM in a supportive and innovative setting.
- Why this job: Make a real impact by enhancing CRM usage and driving business value.
- Qualifications: Experience with Microsoft Dynamics CRM and strong stakeholder engagement skills.
The predicted salary is between 60000 - 80000 £ per year.
Senior CRM Manager to lead the business adoption, value realisation and continuous improvement of our CRM platform across a national professional services organisation. The role is predominantly business-facing, focused on training, user adoption, stakeholder engagement, and translating business needs into clear user stories for delivery by IT and external partners. This is not a hands-on development role and does not involve specific line management of IT or development teams. You will work closely with IT, Marketing, the Business, DevOps and third-party suppliers to shape priorities and outcomes.
Key Responsibilities
- Own and deliver the CRM strategy and roadmap, ensuring strong engagement and measurable business value.
- Act as the primary business interface for CRM, partnering with Partners, Directors and central teams to understand use cases and translate them into prioritised user stories.
- Lead training, change and adoption programmes, driving consistent usage and best practice across the firm.
- Monitor adoption, data quality and benefits realisation; identify opportunities for improvement and optimisation.
- Oversee CRM initiatives and enhancements, working through established DevOps processes with IT and vendors.
- Ensure CRM data is captured, governed and used in line with GDPR and firm policies.
- Enable high-quality reporting and insights to support marketing, BD and leadership decision-making.
- Lead CRM data migration and rollout activities linked to acquisitions.
Role Expectations
- Primary responsibility for the budget and team members supporting Microsoft Dynamics CRM.
- Lead relationships as influencer, collaborator and trainer with IT, all Business Pillars and Marketing, to understand, prioritise, translate, oversee development of and demonstrate value from CRM development.
- Primary managerial responsibility for delivering business value from CRM activity.
- Over one to two years, lead the CRM to be an indispensable daily reference and the exclusive platform for Marketing activity.
Qualifications
- Professional services background with senior stakeholder exposure.
- Strong experience with Microsoft Dynamics CRM.
- Proven experience working within DevOps delivery models (backlog, user stories, prioritisation, releases).
- Track record of leading training, adoption and change for enterprise systems.
- Experience translating complex business needs into clear, actionable requirements.
Skills and Attributes
- Commercially minded with strong analytical and problem-solving skills.
- Excellent communicator and influencer at Partner and Director level.
- Highly organised, able to manage multiple priorities and national initiatives.
- High integrity, ownership and attention to detail.
Equal Opportunities
We are committed to fostering an inclusive, equitable, and diverse culture for our people. We maintain an Equal Opportunities Policy, ensuring that recruitment and employment decisions are based solely on the skills and experience required for our professional services – regardless of ethnicity, race, sexual orientation, disability, or any other protected characteristic. We believe every individual should have the opportunity to thrive.
Senior CRM Manager employer: FRP Group
Contact Detail:
FRP Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in professional services. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Showcase your skills! Prepare a portfolio or case studies that highlight your experience with CRM platforms, particularly Microsoft Dynamics. This will help you stand out during interviews and discussions.
✨Tip Number 3
Practice your pitch! Be ready to explain how you've driven user adoption and engagement in previous roles. Tailor your examples to align with the responsibilities of the Senior CRM Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Manager role. Highlight your experience with Microsoft Dynamics CRM and any relevant training or change management you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive user adoption and engagement. Be sure to mention specific examples of how you've translated business needs into actionable user stories.
Showcase Your Stakeholder Engagement Skills: In your application, emphasise your experience working with senior stakeholders. We’re looking for someone who can influence and collaborate effectively, so share examples of how you've built relationships and driven value in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at FRP Group
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Microsoft Dynamics CRM and its functionalities. Familiarise yourself with how it can drive business value and user adoption, as you'll need to demonstrate your expertise in translating business needs into actionable user stories.
✨Engage with Stakeholders
Prepare to discuss how you've successfully engaged with senior stakeholders in the past. Think about specific examples where you've influenced decisions or led training sessions. This will show that you can effectively communicate and collaborate with Partners and Directors.
✨Showcase Your Change Management Skills
Be ready to talk about your experience in leading change and adoption programmes. Highlight any strategies you've used to drive consistent usage and best practices, as this is crucial for the role. Use concrete examples to illustrate your success in improving user engagement.
✨Demonstrate Analytical Thinking
Prepare to discuss how you've monitored data quality and identified opportunities for improvement in previous roles. Being able to analyse CRM data and provide insights for decision-making is key, so think of instances where your analytical skills made a difference.