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- Tasks: Lead CRM strategy, training, and user adoption for a national professional services organisation.
- Company: Dynamic professional services firm focused on innovation and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team committed to equal opportunities and personal development.
- Why this job: Make a real impact by enhancing CRM systems and driving business value.
- Qualifications: Experience with Microsoft Dynamics CRM and strong stakeholder engagement skills.
The predicted salary is between 60000 - 75000 £ per year.
Senior CRM Manager to lead the business adoption, value realisation and continuous improvement of our CRM platform across a national professional services organisation. The role is predominantly business-facing, focused on training, user adoption, stakeholder engagement, and translating business needs into clear user stories for delivery by IT and external partners. This is not a hands-on development role and does not involve specific line management of IT or development teams. You will work closely with IT, Marketing, the Business, DevOps and third-party suppliers to shape priorities and outcomes.
Key Responsibilities
- Own and deliver the CRM strategy and roadmap, ensuring strong engagement and measurable business value.
- Act as the primary business interface for CRM, partnering with Partners, Directors and central teams to understand use cases and translate them into prioritised user stories.
- Lead training, change and adoption programmes, driving consistent usage and best practice across the firm.
- Monitor adoption, data quality and benefits realisation; identify opportunities for improvement and optimisation.
- Oversee CRM initiatives and enhancements, working through established DevOps processes with IT and vendors.
- Ensure CRM data is captured, governed and used in line with GDPR and firm policies.
- Enable high-quality reporting and insights to support marketing, BD and leadership decision-making.
- Lead CRM data migration and rollout activities linked to acquisitions.
Role Expectations
- Primary responsibility for the budget and team members supporting Microsoft Dynamics CRM.
- Lead relationships as influencer, collaborator and trainer with IT, all Business Pillars and Marketing, to understand, prioritise, translate, oversee development of and demonstrate value from CRM development.
- Primary managerial responsibility for delivering business value from CRM activity.
- Over one to two years, lead the CRM to be an indispensable daily reference and the exclusive platform for Marketing activity.
Qualifications
- Professional services background with senior stakeholder exposure.
- Strong experience with Microsoft Dynamics CRM.
- Proven experience working within DevOps delivery models (backlog, user stories, prioritisation, releases).
- Track record of leading training, adoption and change for enterprise systems.
- Experience translating complex business needs into clear, actionable requirements.
Skills and Attributes
- Commercially minded with strong analytical and problem-solving skills.
- Excellent communicator and influencer at Partner and Director level.
- Highly organised, able to manage multiple priorities and national initiatives.
- High integrity, ownership and attention to detail.
Equal Opportunities
We are committed to fostering an inclusive, equitable, and diverse culture for our people. We maintain an Equal Opportunities Policy, ensuring that recruitment and employment decisions are based solely on the skills and experience required for our professional services – regardless of ethnicity, race, sexual orientation, disability, or any other protected characteristic. We believe every individual should have the opportunity to thrive.
Senior CRM Manager in London employer: FRP Group
Contact Detail:
FRP Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Manager role.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to CRM strategies and user adoption. We recommend doing mock interviews with friends or mentors to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your experience with Microsoft Dynamics CRM and successful training programmes. We want to see how you’ve driven change and delivered value in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Manager role. Highlight your experience with Microsoft Dynamics CRM and any relevant training or change management you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive user adoption and engagement. Be sure to mention your experience with stakeholder management and translating business needs into user stories.
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Did you improve data quality or increase user adoption rates? We love numbers, so share those successes that demonstrate your impact in previous positions!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at FRP Group
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Microsoft Dynamics CRM and its functionalities. Be prepared to discuss how you've used it in previous roles, especially in terms of driving user adoption and translating business needs into actionable user stories.
✨Showcase Your Stakeholder Engagement Skills
Since this role involves working closely with various stakeholders, come ready with examples of how you've successfully engaged with senior partners or directors in the past. Highlight your ability to influence and communicate effectively at all levels.
✨Prepare for Change Management Questions
Expect questions around training and change management. Think of specific instances where you've led training programmes or change initiatives, and be ready to explain your approach to ensuring consistent usage and best practices.
✨Demonstrate Your Analytical Mindset
This role requires strong analytical skills, so be prepared to discuss how you've monitored data quality and identified opportunities for improvement in previous projects. Bring examples that showcase your problem-solving abilities and how they’ve added value to the business.