At a Glance
- Tasks: Lead CRM strategy, training, and user adoption across a national advisory firm.
- Company: FRP, a leading UK business advisory firm with a collaborative culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Join a diverse team dedicated to creating value for clients and fostering growth.
- Why this job: Make a real impact by enhancing CRM systems and driving business value.
- Qualifications: Experience with Microsoft Dynamics CRM and strong stakeholder engagement skills.
The predicted salary is between 60000 - 75000 £ per year.
At FRP, we are a leading national business advisory firm based in the UK. With over 950 team members, including more than 100 partners, we specialise in Corporate Finance, Debt Advisory, Forensic Services, Financial Advisory, Restructuring Advisory and Real Estate Advisory. Operating from 35 offices across the UK, Isle of Man and Cyprus, we are dedicated to helping clients navigate complex and difficult situations to create, preserve, and recover value. Our approach is known for being honest, clear, and considered. We provide strategic solutions that cater to a broad range of businesses, from multinational organisations to small enterprises. Our commitment is to deliver expert advice and support, ensuring our clients can make informed decisions and achieve their goals.
FRP is a 30+ site, 900+ headcount, full-service Business Advisory Firm. We are seeking a Senior CRM Manager to lead the business adoption, value realisation and continuous improvement of our CRM platform across a national professional services organisation. The role is predominantly business‑facing, focused on training, user adoption, stakeholder engagement, and translating business needs into clear user stories for delivery by IT and external partners. This is not a hands‑on development role and does not involve specific line management of IT or development teams. You will work closely with IT, Marketing, the Business, DevOps and third‑party suppliers to shape priorities and outcomes.
Key responsibilities
- Own and deliver the CRM strategy and roadmap, ensuring strong engagement and measurable business value.
- Act as the primary business interface for CRM: partnering with Partners, Directors and central teams to understand use cases and translate them into prioritised user stories.
- Lead training, change and adoption programmes, driving consistent usage and best practice across the firm.
- Monitor adoption, data quality and benefits realisation; identify opportunities for improvement and optimisation.
- Oversee CRM initiatives and enhancements, working through established DevOps processes with IT and vendors.
- Ensure CRM data is captured, governed and used in line with GDPR and firm policies.
- Enable high‑quality reporting and insights to support marketing, BD and leadership decision‑making.
- Lead CRM data migration and rollout activities linked to acquisitions.
- You will have primary responsibility for the budget and team members supporting Microsoft Dynamics CRM.
- You will lead relationships, as influencer, collaborator and trainer, with IT, all Business Pillars and Marketing, to understand, prioritise, translate, oversee development of and demonstrate value from CRM development.
- You will have the primary managerial responsibility for delivering business value from CRM activity.
- Over one to two years you will lead the CRM to being an indispensable daily reference and the exclusive platform for Marketing activity.
Qualifications
- Professional services background with senior stakeholder exposure.
- Strong experience with Microsoft Dynamics CRM.
- Proven experience working within DevOps delivery models (backlog, user stories, prioritisation, releases).
- Track record of leading training, adoption and change for enterprise systems.
- Experience translating complex business needs into clear, actionable requirements.
Skills and attributes
- Commercially minded with strong analytical and problem‑solving skills.
- Excellent communicator and influencer at Partner and Director level.
- Highly organised, able to manage multiple priorities and national initiatives.
- High integrity, ownership and attention to detail.
We are committed to fostering an inclusive, equitable, and diverse culture for our people. We maintain an Equal Opportunities Policy, ensuring that recruitment and employment decisions are based solely on the skills and experience required for our professional services — regardless of ethnicity, race, sexual orientation, disability, or any other protected characteristic. We believe every individual should have the opportunity to thrive.
Senior CRM Manager employer: FRP Advisory Group
At FRP, we pride ourselves on being a leading national business advisory firm that values its employees and fosters a collaborative work culture. With a commitment to professional development, we offer extensive training and growth opportunities, ensuring our team members can thrive in their careers. Our inclusive environment, combined with the chance to work alongside industry experts across multiple locations, makes FRP an exceptional employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Manager role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their CRM needs and think about how your experience with Microsoft Dynamics CRM can add value. We want you to shine when you talk about how you can drive user adoption and engagement!
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've led training and change initiatives in the past. We believe that showing your impact through stories can really resonate with interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our firm.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience with Microsoft Dynamics CRM and any relevant professional services background. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven CRM adoption and user engagement in previous positions.
Showcase Your Communication Skills:As a Senior CRM Manager, you'll need to influence and engage stakeholders at all levels. Make sure your application reflects your excellent communication skills. We love clear, concise, and impactful writing!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at FRP Advisory Group
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Microsoft Dynamics CRM and its functionalities. Be prepared to discuss how you've used it in previous roles, particularly in relation to user adoption and training. This will show that you can hit the ground running.
✨Understand the Business Needs
Before the interview, research FRP's business model and the specific challenges they face. Think about how you can translate their needs into actionable user stories. This will demonstrate your ability to align CRM strategies with business objectives.
✨Showcase Your Stakeholder Engagement Skills
Prepare examples of how you've successfully engaged with senior stakeholders in the past. Highlight your communication skills and how you've influenced decisions at a high level. This is crucial for a role that requires collaboration across various teams.
✨Be Ready for Change Management Questions
Expect questions about your experience with training and change management. Have specific examples ready that illustrate how you've driven user adoption and improved data quality in previous roles. This will showcase your ability to lead initiatives effectively.
