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- Tasks: Lead exciting projects for Pepsi, driving brand growth and innovative campaigns.
- Company: Join Carlsberg Britvic, a leading multi-beverage supplier with iconic brands.
- Benefits: Enjoy competitive salary, private medical options, generous holidays, and 24/7 GP services.
- Why this job: Be part of a creative team and make a real impact on a major brand.
- Qualifications: Experience in brand management, preferably in FMCG, with strong leadership skills.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid Hemel Hempstead
Job Length: Permanent Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance (alcoholic & non-alcoholic options available)
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (including bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to iconic beers and soft drinks including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn, as well as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic brands include J2O, Robinsons, Tango and London Essence, along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
About the role:
As Brand Manager for Pepsi you will be joining a fun, creative and high-performing Carbonates team. Working on the largest brand within Carlsberg Britvic you will work in close partnership with our partners at PepsiCo and the internal cross-functional team to deliver outstanding in-market execution for Pepsi.
Role Responsibilities:
- Lead key projects for both Pepsi and Carlsberg Britvic including seasonal campaigns, flavour development, Pepsi Platform workstreams.
- Represent and champion the brand and team in key commercial meetings across the business and externally.
- Collaborate with PepsiCo to deliver best-in-class Activation Toolkits for use by the On Trade & Off Trade shopper marketing teams.
- Deliver the Pepsi annual operating plan (AOP) and the annual budget.
- Lead below-the-line activities and work closely with PepsiCo external agencies and the Carlsberg Britvic marketing team to deliver impactful activation programmes.
- Proactively monitor and analyse brand and competitor performance and activity, recommending necessary changes to the annual plan through the business performance cycle.
- Support the Senior Brand Manager and/or Marketing Controller in the creation of the annual operating plan.
- Bring passion and energy to the team, share learnings and build a strong culture across the wider carbs team.
- Lead product change project management through the stage & gate process including EPD, NPD artwork and PPA commercialisation.
- Lead cross-functional teams (commercial & operational) for assigned projects, providing vision and direction to ensure the effective delivery of agreed brand activities and programmes.
- Manage brand expenditure to maximise value and ROI for the organisation and its shareholders.
Experience and Key Attributes:
- Brand leadership experience is needed, preferably in FMCG, ideally working on a significant scale brand.
- You’re passionate about building brands and have experience managing brand performance and P&L accountability.
- Thrive on collaboration, leading cross-functional projects and inspiring teams to deliver outstanding results.
- Turning consumer, shopper and category insights into bold actionable strategies is second nature to you.
- Confident managing budgets and influencing stakeholders at all levels.
- Working with creative and activation agencies, achieving the best from them.
- Adding creativity and vision to brand strategy, driving equity growth and profitability.
- Comfortable navigating complex matrix organisations and delivering insight-led strategies that make an impact.
Our commitment to diversity, equity & inclusion:
We welcome applications from people of all backgrounds, identities and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all colleagues where diverse perspectives are welcomed and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs to ensure a fair and equitable experience for all candidates, so please let us know if you require any adjustments during the recruitment process.
Application Process:
All applications will be reviewed in the New Year and candidates will be contacted in 2026. We read applications continuously and vacancies may be filled anytime, so please apply as early as possible.
This is an exciting time to join our newly formed business with their incredible history of innovation of products and some of the UK’s most iconic brands. Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference by bringing together two diverse companies; our global reach enables opportunity, growth and a chance to work with some fantastic people.
Required Experience: Manager
Key Skills: Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding
Employment Type: Full-Time
Experience: years
Vacancy: 1
Brand Manager Pepsi in Hemel Hempstead employer: Frontpage
Contact Detail:
Frontpage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Pepsi in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Carlsberg Britvic or Pepsi. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show your passion for the brand! When you get the chance to meet with hiring managers or during interviews, share your ideas on how you’d elevate the Pepsi brand. This shows you’re not just interested in the job, but in making a real impact.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of Brand Manager. Be ready to discuss your past successes in brand management and how you can bring that energy to the Pepsi team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Carlsberg Britvic family and working on iconic brands like Pepsi.
We think you need these skills to ace Brand Manager Pepsi in Hemel Hempstead
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for Pepsi shine through! Share why you love the brand and how you can contribute to its growth. We want to see that you’re not just looking for a job, but that you genuinely care about building the brand.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management, especially in FMCG. Use specific examples that demonstrate your ability to manage brand performance and lead cross-functional projects. We’re looking for someone who can hit the ground running!
Be Data-Driven: Since the role involves analysing brand and competitor performance, include any experience you have with data analysis. Show us how you've turned insights into actionable strategies in the past. Numbers speak volumes, so don’t shy away from sharing your successes!
Apply Early Through Our Website: Don’t wait until the last minute to submit your application! We read applications continuously, so applying early gives you a better chance. Head over to our website and get your application in – we can’t wait to see what you bring to the table!
How to prepare for a job interview at Frontpage
✨Know Your Brands
Before the interview, dive deep into Pepsi's brand history and its current market position. Understand their latest campaigns and how they resonate with consumers. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute to its success.
✨Showcase Your Leadership Skills
As a Brand Manager, you'll need to lead cross-functional teams. Prepare examples of past experiences where you've successfully led projects or initiatives. Highlight how you inspired your team and achieved outstanding results, as this will be crucial in showcasing your fit for the role.
✨Be Data-Driven
Familiarise yourself with key metrics related to brand performance and P&L accountability. Be ready to discuss how you've used data to inform your marketing strategies in the past. This will show that you can turn insights into actionable strategies, which is essential for the role.
✨Prepare for Collaboration Questions
Expect questions about how you work with creative and activation agencies. Think of specific examples where you've collaborated effectively to achieve brand goals. This will demonstrate your ability to navigate complex matrix organisations and deliver impactful strategies.
