Senior ABM Manager

b Overview /b p Senior ABM Specialist at Frontify shapes enterprise-focused campaigns that turn target accounts into opportunities. You’ll own personalized, multi-channel programs and collaborate across Sales, SDRs, Brand Marketing, and Partnerships to accelerate pipeline. Your work blends strategy, creativity, and data to engage decision-makers and demonstrate measurable impact. This role offers ownership from day one, working to scale ABM programs in a fast-moving, hybrid environment. /p b Pay / Benefits /b ul li Private health benefits and health cash plan /li li Pension scheme: 5% matched /li li Minimum 25 days annual leave /li li Paid educational and wellbeing days off /li li Wellbeing, learning and development, and commuter allowance /li li Home office setup budget /li /ul b Responsibilities /b ul li Develop and execute 1:1, 1, and 1 account-based marketing campaigns that generate pipeline and accelerate opportunities within high-value accounts /li li Partner with Sales, SDRs, Brand Marketing, and Partnerships to align inbound and outbound efforts across the buyer journey /li li Design and launch personalized, multi-channel campaigns across paid media, email, content, outbound, and microsites /li li Translate account insights and pain points into messaging and content that resonates with decision-makers /li li Collaborate with Creative Studio and Brand teams to develop assets that drive engagement and conversion /li li Use account intent data, campaign analytics, and experimentation to optimize performance and impact /li li Own ROAS reporting, establish benchmarks, and communicate insights on ROI and pipeline contribution /li li Track engagement, pipeline generation, opportunity progression, and revenue influence to inform ABM priorities /li li Bring fresh ideas to engage enterprise accounts and scale ABM programs /li li Work in a hybrid setup, spending one day per week in London office /li /ul b Key requirements /b ul li 5+ years of experience in B2B SaaS marketing, including 3+ years in ABM targeting enterprise customers /li li Proven track record of ABM campaigns generating pipeline, accelerating sales cycles, and growing revenue /li li Understanding of enterprise buying journeys and multi-stakeholder dynamics in complex orgs /li li Hands-on experience running integrated campaigns across paid media, email, content, and personalized channels /li li Experience with CRM, marketing automation, and ABM platforms such as Salesforce, HubSpot, DreamData, UserGems, or Mutiny /li li Strong analytical skills to convert performance, intent signals, and ROI data into insights /li li Creative and experimental mindset with a drive to test and improve campaigns /li li Ability to build relationships across Sales, Marketing, and Partnerships and align teams /li li Clear communication to present performance insights and recommendations /li li Proactive, hands-on approach balancing strategy and execution in a fast-moving env /li li Ownership mindset with ability to turn ideas into action and deliver measurable results /li /ul ul li collaboration /li li data-driven mindset /li li creativity and experimentation /li li Salesforce /li li HubSpot /li li DreamData /li /ul