Lead Product Designer — Brand Platform & Systems in London

We're all about helping brands turn ideas into impact. Frontify’s brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands.

With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. And we’re on the lookout for new team members to share our vision. If you’re ready for a brand-new adventure, keep reading!

Your new team is a group of motivated, collaborative, and innovative people. They are Product Managers, Researchers, Analysts, Designers, and Developers from diverse backgrounds. They enjoy working together to create and evolve a well-loved product, while always leaving space for fresh ideas and new approaches. Outside of work, they’re parents, gamers, bookworms, adrenaline seekers, and so much more.

As a Principal Product Designer at Frontify, you’ll shape the design of some of the most foundational parts of our platform: Guidelines, Finder, Developer Experience, Integrations, and Media Delivery. This is a role for someone who loves both complex systems and beautifully crafted product experiences. You’ll work on complex, platform-level product areas, but your mission is to make them feel clear, polished, intuitive, and unmistakably Frontify. You’ll help bring more craft, brand expression, and attention to detail into the product experience, ensuring that our applications do not just work well, but feel refined, trustworthy, and inspiring for brand-led organizations.

You’ll partner with teams across Guidelines & Ecosystem and Developer Platform to design experiences that help customers create rich brand guidelines, connect Frontify to their tools, select and distribute assets, work with APIs and SDKs, and deliver media at scale. Your work will turn complexity into clarity. You’ll define patterns, principles, and high-quality design standards that help teams move faster while raising the bar for usability, accessibility, visual quality, and brand expression across Frontify.

Your responsibilities:

• You’ll lead design direction across Guidelines, Finder, Developer Experience, Integrations, and Media Delivery, setting a clear vision for your product area and aligning multiple teams and designers around shared goals.
• You’ll bring craft, polish, and strong attention to detail into complex product experiences, ensuring they feel simple, coherent, consistent, and unmistakably on brand.
• You’ll strengthen Frontify’s product identity by bringing more brand expression, personality, and emotional quality into the application experience.
• You’ll shape scalable UX and UI patterns across Guidelines, Finder, developer-facing tools, integration setup, content APIs, asset selection, and media delivery experiences.
• You’ll identify fragmentation and design debt across product areas, bringing structure, clarity, and reusable patterns that help teams move faster with higher quality.
• You’ll contribute to Frontify’s design system through components, interaction patterns, principles, and documentation that raise consistency and craft across teams.
• You’ll partner closely with product and engineering to make technically complex capabilities feel approachable, useful, and well-designed.
• You’ll guide designers across teams, helping them make strong design decisions, align to the broader product direction, and balance systems thinking with refined execution.
• You’ll champion accessibility, usability, brand consistency, and high-quality design across all experiences you touch.

Your story:

• You bring 8+ years of experience designing SaaS, enterprise, platform, developer, or other complex digital products.
• You have a deep passion for brands, brand systems, visual craft, and the details that make a product feel polished, distinctive, and alive.
• You have experience setting design direction across multiple teams or product areas, aligning designers, product managers, and engineers around a clear vision.
• You’re comfortable designing for complex product areas such as DAM, CMS, developer platforms, APIs, integrations, workflow tools, brand management, or enterprise software.
• You think in systems and principles, but you also love the hands-on craft of making interfaces feel elegant, useful, and considered.
• You have strong experience with design systems, component libraries, brand systems, or platform-level UX frameworks.
• You know how to raise the quality bar by creating shared principles, reducing design debt, and making experiences feel consistent, polished, and on brand.
• You’re highly proficient with Figma and comfortable working with component libraries, tokens, and scalable design workflows.
• You communicate clearly and influence through strong rationale, taste, design quality, and structured thinking.
• You’re curious about emerging technologies, including AI, and how they can improve product experiences, automation, scalability, and creative workflows.
• You’re fluent in English.

We understand that every candidate’s experience is different. If you’re interested in this role but don’t tick all the boxes, we still encourage you to apply.

Why join us?

• Thrive with the tools and support to shape your future at Frontify.
• Be part of a product that connects brands and people with a human touch.
• Enjoy flexibility, opportunities to grow, and exposure to innovative technologies and ideas.
• Join a vibrant, social team—whether you love animals, yoga, or travel, we’ve got the Slack channels for you!

What we offer:

• A minimum of 25 days annual leave per year
• Parental, family care, and bereavement leave
• Daily sickness benefits and accident insurance
• Paid educational and wellbeing days off
• Wellbeing, learning and development, and commuter allowance
• Home office setup budget
• Pension fund: contributions paid 60% by us and 40% by you
• Access to exclusive perks and discounts from hundreds of top brands
• Workation: Work from inspiring locations around the world for up to 45 days per year!
• Invite to our summer company meet-up

Important to us:

Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We’re committed to an inclusive hiring experience. If you need any support or adjustments during the recruitment process, please let your talent partner know when scheduling. Any information shared will be treated confidentially.

Next steps:

If there’s a fit, you’ll meet our Talent Partner to discuss your experience and explore whether Frontify is the right place for you. This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We’re looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, come join us and help shape what’s next.

We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We’ll share all relevant details during the interview process.