At a Glance
- Tasks: Craft compelling brand narratives and messaging across various channels.
- Company: Join a vibrant tech company transforming brand management with creativity and collaboration.
- Benefits: Enjoy flexible work, health benefits, and opportunities for personal growth.
- Other info: Be part of a diverse team that values authenticity and innovation.
- Why this job: Shape impactful brand stories and connect with top marketers globally.
- Qualifications: 6+ years in B2B copywriting and a knack for creative strategy.
The predicted salary is between 50000 - 60000 £ per year.
We're all about helping brands turn ideas into impact. Frontify’s brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands. With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. And we’re on the lookout for new team members to share our vision. If you’re ready for a brand-new adventure, keep reading!
Your new team is a committed, collaborative, and innovative bunch. They’re designers, brand managers, content managers, and everyone who’s involved in the creative space – a group from more than seven different countries. They enjoy working together to create and evolve a well-loved product but always keep room for new ideas and approaches. Outside of work, they're a community of parents, gamers, bookworms, adrenaline junkies, and so much more.
As Frontify’s Brand Creative Copywriter you’ll help shape how our brand expresses its point of view across campaigns, social media, webinars, thought leadership, product launches, events, and brand storytelling. Sitting at the intersection of brand strategy, creative, content, product marketing, and social, you’ll turn company priorities into sharp, distinctive messaging that resonates with marketing and creative leaders. You’ll help define what Frontify believes, not just what Frontify says. By developing stronger messaging systems, creative platforms, and narratives, you’ll help our brand show up with greater consistency, clarity, and point of view. From shaping the idea to writing the work, you’ll create content that helps Frontify speak to marketers in ways that feel relevant, useful, and commercially meaningful.
Your responsibilities:
- You'll help define and sharpen Frontify's point of view on brand orchestration, AI, governance, creative quality, and the future of brand management.
- You'll translate strategic priorities into clear, ownable messaging that works across multiple channels and audiences.
- You'll develop campaign narratives, social content, webinar storylines, launch messaging, event themes, editorial angles, and brand storytelling concepts.
- You'll write the content that brings those ideas to life across key brand and marketing channels.
- You'll build messaging systems, content pillars, social formats, and repeatable frameworks that help Frontify show up consistently over time.
- You'll partner closely with Product Marketing, Sales, Partnerships, and our Creative Studio to shape ideas before execution.
- You'll bring proactive thinking to the team through new perspectives, audience insights, competitive observations, and cultural relevance.
- You'll help Frontify develop a more distinctive, confident brand voice and avoid generic B2B SaaS language.
- You'll use AI thoughtfully as part of the creative and content workflow while maintaining strong human judgment, taste, and strategic control.
Your story:
- You can work in a hybrid format where you’re able to work on-site in our London office twice a week, and then choose where works best for you for the rest of the week.
- You have 6+ years of experience in B2B brand copywriting, creative strategy, messaging, content strategy, integrated marketing, or a related discipline.
- You've developed brand messaging, campaign platforms, social concepts, webinar content, or thought leadership programs for complex audiences.
- You understand marketers, brand leaders, and creative teams, along with the pressures they face in modern marketing organizations.
- You can turn complex product, technology, and business concepts into simple, distinctive, audience-relevant language.
- You're confident developing a point of view, not just responding to a brief.
- You combine strategic thinking with hands-on execution and can move from creative idea to finished copy across multiple formats.
- You bring strong social writing skills and know how to create content that resonates across modern B2B channels.
- You have experience building messaging frameworks, content pillars, or repeatable creative systems.
- You're curious about AI and understand that strong brand foundations, governance, and human judgment are essential to making it useful.
- Experience in B2B SaaS, brand management, creative operations, or marketing technology is a plus.
- Your friends would describe you as creative, thoughtful, curious, and proactive.
We understand that every candidate’s experience is different. If you’re interested in this role but don’t tick all the boxes, we still encourage you to apply.
Why join us?
- Thrive with the tools and support to shape your future at Frontify.
- Be part of a product that connects brands and people with a human touch.
- Enjoy flexibility, opportunities to grow, and exposure to innovative technologies and ideas.
- Join a vibrant, social team—whether you love animals, yoga, or travel, we’ve got the Slack channels for you!
What we offer:
- Private health benefits and health cash plan
- Pension scheme: 5% matched
- A minimum of 25 days of annual leave per year
- Paid educational and wellbeing days off
- Wellbeing, learning and development, and commuter allowance
- Home office setup budget
- Weekly free office lunch
- Localized benefits
- Workation: Work from inspiring locations around the world (45 days annually)
- Invite to our summer company meet-up
Important to us:
Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We’re committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.
Next steps:
If there’s a fit, you’ll meet our Talent Partner to discuss your experience and explore whether Frontify is the right place for you. This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We’re looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, come join us and help shape what’s next.
We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We’ll share all relevant details during the interview process. We use third party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. These tools do not replace human judgment, and all evaluations and final hiring decisions are made by our recruitment team. Please see our Privacy Notice for more information about how we process your data, and how to exercise your privacy rights.
Brand Creative Copywriter employer: Frontify
At Frontify, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Brand Creative Copywriter in our London office, you'll enjoy the flexibility of a hybrid work model, ample opportunities for professional growth, and a supportive environment that values your unique voice. With benefits like a generous leave policy, health plans, and the chance to work from inspiring locations worldwide, Frontify is an exceptional place to build a meaningful career while connecting brands with people.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Creative Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Frontify. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your work that highlight your unique style and how you’ve tackled brand messaging challenges in the past.
✨Tip Number 3
Be ready to discuss ideas! Frontify loves fresh perspectives, so come prepared with thoughts on how you’d approach their brand voice and messaging. It shows you’re proactive and engaged.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Frontify family.
We think you need these skills to ace Brand Creative Copywriter
Some tips for your application 🫡
Show Your Creative Side:As a Brand Creative Copywriter, we want to see your creativity shine through in your application. Use engaging language and showcase your unique voice in your cover letter and portfolio. Remember, this is your chance to express how you can help shape Frontify's brand narrative!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience in B2B brand copywriting and creative strategy. We love seeing how your past work aligns with our mission and values, so don’t hold back on those relevant examples!
Be Authentic:We value authenticity at Frontify, so be yourself in your application. Share your thoughts on brand storytelling and how you can contribute to our vibrant culture. Let us know what makes you tick and why you’re excited about this opportunity!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting role!
How to prepare for a job interview at Frontify
✨Know Your Brand Inside Out
Before the interview, dive deep into Frontify's brand values, mission, and recent campaigns. Understanding how they express their point of view will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Share examples of how you've turned complex ideas into engaging content. This will highlight your ability to develop distinctive messaging that resonates with target audiences, which is crucial for a Brand Creative Copywriter.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Highlight your proactive thinking and how you’ve contributed to team dynamics, as this will show you're a great fit for their vibrant culture.
✨Embrace AI Thoughtfully
Given the emphasis on using AI in the role, be ready to discuss how you've integrated technology into your creative workflow. Share your thoughts on balancing human judgment with AI tools, showcasing your understanding of modern marketing practices.