Principal Product Designer

Principal Product Designer

Full-Time 60750 - 74250 £ / year (est.) Home office (partial)
Frontify Ag

At a Glance

  • Tasks: Lead design for a cutting-edge brand platform, shaping user experiences and enhancing brand expression.
  • Company: Join Frontify, a vibrant tech company transforming how brands manage digital assets.
  • Benefits: Enjoy 25+ days annual leave, flexible work, and exclusive perks from top brands.
  • Other info: Be part of an inclusive culture that values creativity and personal growth.
  • Why this job: Make a real impact on product design while collaborating with diverse teams.
  • Qualifications: 8+ years in SaaS or complex digital product design, with strong Figma skills.

The predicted salary is between 60750 - 74250 £ per year.

We're all about helping brands turn ideas into impact. Frontify’s brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands.

With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. If you’re ready for a brand-new adventure, keep reading!

As a Principal Product Designer at Frontify, you’ll shape the design of some of the most foundational parts of our platform:

  • You’ll help bring more craft, brand expression, and attention to detail into the product experience, ensuring that our applications do not just work well, but feel refined, trustworthy, and inspiring for brand-led organizations.
  • You’ll partner with teams across Guidelines & Ecosystem and Developer Platform to design experiences that help customers create rich brand guidelines, connect Frontify to their tools, select and distribute assets, work with APIs and SDKs, and deliver media at scale.
  • You’ll define patterns, principles, and high-quality design standards that help teams move faster while raising the bar for usability, accessibility, visual quality, and brand expression across Frontify.
  • You’ll lead design direction across Guidelines, Finder, Developer Experience, Integrations, and Media Delivery, setting a clear vision for your product area and aligning multiple teams and designers around shared goals.
  • You’ll bring craft, polish, and strong attention to detail into complex product experiences, ensuring they feel simple, coherent, consistent, and unmistakably on brand.
  • You’ll strengthen Frontify’s product identity by bringing more brand expression, personality, and emotional quality into the application experience.
  • You’ll shape scalable UX and UI patterns across Guidelines, Finder, developer-facing tools, integration setup, content APIs, asset selection, and media delivery experiences.
  • You’ll identify fragmentation and design debt across product areas, bringing structure, clarity, and reusable patterns that help teams move faster with higher quality.
  • You’ll contribute to Frontify’s design system through components, interaction patterns, principles, and documentation that raise consistency and craft across teams.
  • You’ll guide designers across teams, helping them make strong design decisions, align to the broader product direction, and balance systems thinking with refined execution.
  • You’ll champion accessibility, usability, brand consistency, and high-quality design across all experiences you touch.

You bring 8+ years of experience designing SaaS, enterprise, platform, developer, or other complex digital products. You have a deep passion for brands, brand systems, visual craft, and the details that make a product feel polished, distinctive, and alive. You have experience setting design direction across multiple teams or product areas, aligning designers, product managers, and engineers around a clear vision. You’re comfortable designing for complex product areas such as DAM, CMS, developer platforms, APIs, integrations, workflow tools, brand management, or enterprise software. You have strong experience with design systems, component libraries, brand systems, or platform-level UX frameworks. You know how to raise the quality bar by creating shared principles, reducing design debt, and making experiences feel consistent, polished, and on brand. You’re highly proficient with Figma and comfortable working with component libraries, tokens, and scalable design workflows. You communicate clearly and influence through strong rationale, taste, design quality, and structured thinking. You’re curious about emerging technologies, including AI, and how they can improve product experiences, automation, scalability, and creative workflows. You’re fluent in English.

Be part of a product that connects brands and people with a human touch.

  • Enjoy flexibility, opportunities to grow, and exposure to innovative technologies and ideas.
  • Join a vibrant, social team—whether you love animals, yoga, or travel, we’ve got the Slack channels for you!

A minimum of 25 days annual leave per year

  • Parental, family care, and bereavement leave
  • Daily sickness benefits and accident insurance
  • Wellbeing, learning and development, and commuter allowance
  • Home office setup budget
  • Pension fund: contributions paid 60% by us and 40% by you
  • Access to exclusive perks and discounts from hundreds of top brands
  • Invite to our summer company meet-up

Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future.

If you need any support or adjustments during the recruitment process, please let your talent partner know when scheduling. If there’s a fit, you’ll meet our Talent Partner to discuss your experience and explore whether Frontify is the right place for you.

If this sounds like you, come join us and help shape what’s next.

We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We use third party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. Please see our Privacy Notice for more information about how we process your data, and how to exercise your privacy rights.

Principal Product Designer employer: Frontify Ag

At Frontify, we pride ourselves on fostering a vibrant and inclusive work culture that empowers creativity and collaboration. As a Principal Product Designer, you'll enjoy a wealth of growth opportunities, flexible working arrangements, and the chance to shape impactful products alongside a diverse team in our stunning St. Gallen headquarters. With generous benefits like a minimum of 25 days annual leave, wellness initiatives, and the unique opportunity to work from inspiring locations worldwide, Frontify is an exceptional place to build your career while making a meaningful impact.

Frontify Ag

Contact Details:

Frontify Ag Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Principal Product Designer

Show Off Your Portfolio

In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.

Get Involved in Design Communities

Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.

Tailor Your Applications

When you find a role that excites you, like the one at Frontify Ag for a Principal Product Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!

Leverage Social Media

Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Frontify Ag before they go live!

We think you need these skills to ace Principal Product Designer

Product Design
User Experience (UX) Design
User Interface (UI) Design
Design Systems
Component Libraries
Brand Management
Visual Craft

Some tips for your application 🫡

Showcase Your Design Process:When you're applying for a UX/UI Design role like Principal Product Designer at Frontify Ag, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!

Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Frontify Ag does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.

Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Frontify Ag. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.

Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Frontify Ag.

How to prepare for a job interview at Frontify Ag

Show Off Your Portfolio

When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Frontify Ag, be prepared to discuss your design decisions and how they solve specific user problems.

Prepare for Design Challenges

Expect to face some practical design tasks during your interview. Frontify Ag might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!

Know the Tools of the Trade

Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Frontify Ag!

Show Passion for User Experience

In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Frontify Ag is looking for.