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- Tasks: Manage and optimise paid media campaigns across exciting digital channels.
- Company: Join Frontier, a leading independent video game developer in vibrant Cambridge.
- Benefits: Enjoy competitive salary, relocation support, and a dynamic work environment.
- Other info: Flexible hybrid working options with opportunities for professional growth.
- Why this job: Be part of a creative team launching immersive games that captivate players worldwide.
- Qualifications: Experience in executing paid media campaigns and strong knowledge of Google Ads.
The predicted salary is between 30000 - 40000 £ per year.
Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap. This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.
WHAT’S THE ROLE
We’re expanding our Digital Marketing team, and are looking for a Paid Media Executive to support an exciting roadmap of game launches. This is a hands‑on performance focused mid‑level role where you will execute, optimise and coordinate day‑to‑day paid media advertising campaigns across a mix of digital channels aligning with KPIs. You’ll join our high‑performance data‑driven team, working across innovative digital channels, with freedom to test, iterate and make a measurable impact.
WHAT YOU’LL BE DOING
- Executing and managing paid media campaigns across multiple channels including Meta, TikTok, Reddit, X and Google ads.
- Monitoring, analysing and optimising ad campaign performance daily during active campaign windows against KPIs set out in the media plan.
- Delivering insights and learnings to the Senior Performance Marketing Manager to inform and improve campaign performance.
- Executing creative and audience testing plans set out in the media plans, and reporting results.
- Conducting audience targeting research for each platform, identifying best methods to reach defined audience groups set out in the go‑to‑market plan.
- Maintaining retargeting pools from all advertising sources and working with the compliance team to ensure all data sets are GDPR compliant.
- Writing best‑in‑class, engaging and platform appropriate ad copy that aligns to each brand’s tone of voice.
- Compiling monthly data, raising POs and working with the Finance team to ensure requests are submitted on time.
- Coordinating briefing of assets into Creative Services, ensuring creatives are delivered according to spec, coordinating asset delivery with ad partners where necessary.
- Reviewing competitor activity and researching game launches to provide insight into industry best practice and current trends.
- Staying up to date with platform changes that may affect campaign set ups, finance, or asset requirements.
WHAT YOU’LL BRING
Previous hands‑on experience executing paid media campaigns. Advanced technical knowledge of Google Ads.
Paid Media Executive employer: Frontier Developments
Contact Detail:
Frontier Developments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and digital marketing space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data and results to demonstrate how you’ve made an impact – it’s all about those KPIs!
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing and gaming. Be ready to discuss how you’d tackle specific challenges at Frontier – they love innovative thinkers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming shine through! Mention any relevant experiences or projects that showcase your enthusiasm for the industry. We want to see how you connect with our mission at Frontier.
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Executive role. Highlight your experience with paid media campaigns and how it aligns with the responsibilities outlined in the job description. We appreciate a personal touch!
Be Data-Driven: Since this role is all about optimising campaigns based on data, include specific examples of how you've used data to drive results in past roles. Show us your analytical side and how you can make a measurable impact!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right team. Don’t miss out!
How to prepare for a job interview at Frontier Developments
✨Know Your Platforms
Make sure you’re well-versed in the digital channels mentioned in the job description, like Meta, TikTok, and Google Ads. Familiarise yourself with their advertising features and recent updates, as this will show your enthusiasm and readiness to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've monitored and optimised campaigns in the past. Bring specific examples of KPIs you’ve worked with and how your actions led to improved performance. This will demonstrate your data-driven mindset, which is crucial for the role.
✨Creative Copywriting Matters
Since writing engaging ad copy is part of the job, think of a few examples of your best work. Be ready to explain your thought process behind crafting copy that aligns with brand tone and resonates with target audiences. This will highlight your creativity and attention to detail.
✨Stay Current with Industry Trends
Research recent game launches and competitor activities before your interview. Being able to discuss current trends and best practices in the gaming industry will show that you’re proactive and genuinely interested in the field, making you a more appealing candidate.