Email Marketing & CRM Manager

Email Marketing & CRM Manager

Frontier Developments

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Frontier Developments

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

What’s the role?

We’re looking for an experienced Email Marketing & CRM Manager to join our team who will shape player engagement strategies that reach millions of players worldwide through expert customer relations management. This role will lead the creation, development, and execution of all email marketing campaigns and will be pivotal in driving player engagement strategy, retention marketing, and monetization through compelling email campaigns, CRM and lifecycle marketing initiatives. You’ll collaborate with cross‑functional teams to deliver personalised, high-impact communications to our global gaming community.

What you’ll be doing

• Drive player engagement and retention by creating high-impact email campaign strategies that support game launches and promotions.
• Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
• Take full ownership of strategy, design, and execution for global email campaigns: strategy, segmentation, copywriting, design coordination, testing, deployment, and performance analysis.
• Collaborate closely with developers and marketing teams to deliver consistent, player-focused messaging across all channels.
• Analyse performance metrics and KPIs including open rates, CTR, and conversion to inform future strategies and maximise ROI.
• Maintain and grow email subscriber lists in compliance with GDPR and other data privacy regulations.
• Conduct A/B testing and apply insights to improve campaign effectiveness, and when suitable experiment with new tools and A/B testing strategies to push the boundaries of player engagement.
• Stay up to date with email marketing trends, tools, and best practices in the gaming industry.

What you’ll bring

• Proven experience in email marketing, ideally within video games, entertainment, or tech sectors, but we welcome applications from candidates with transferable skills.
• Ability to craft campaigns that drive engagement and retention across global audiences, and comfortable blending data-driven insights with creative storytelling to deliver high-impact campaigns.
• Strong understanding of CRM systems and customer segmentation strategies.
• Strong communication and stakeholder management skills to collaborate across teams.
• Experience with email marketing platforms – HubSpot experience is highly advantageous.
• Excellent copywriting and editing skills with a flair for engaging, player-centric messaging.
• Analytical mindset with proficiency in interpreting campaign data and generating actionable insights.
• Familiarity with HTML/CSS for email formatting.
• Knowledge of GDPR and email compliance standards.
• Strong project management skills and attention to detail.
• Passion for video games and understanding of gaming communities.

Bonus if you have

• Experience in a dedicated email marketing or CRM role.
• HubSpot certification or demonstrable experience using HubSpot for campaign management.
• Experience working in a fast-paced, agile marketing environment.

What we can offer you

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in‑house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: recruitment@frontier.co.uk

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Marketing

Industries

• Computer Games