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- Tasks: Lead email marketing strategies to engage and retain players through compelling campaigns.
- Company: Join Frontier, an indie game developer known for immersive gameplay and artistic quality.
- Benefits: Enjoy flexible hours, competitive salary, health perks, and a vibrant work culture.
- Why this job: Be part of a passionate team shaping the future of gaming with creative marketing.
- Qualifications: Experience in email marketing, especially in gaming, with strong copywriting and analytical skills.
- Other info: Opportunity to work in a dynamic environment with a focus on wellbeing and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We\\\’re looking for an experienced Email Marketing Manager to lead the creation, development, and execution of all email marketing strategies. This role is pivotal in driving player engagement, retention, and monetization through compelling email campaigns and CRM initiatives. You\\\’ll collaborate with cross-functional teams to deliver personalised, high-impact communications to our global gaming community.
Responsibilities
- Develop and execute email marketing campaigns supporting product lifecycles, promotions, and customer engagement.
- Own the end-to-end email marketing process: strategy, segmentation, copywriting, design coordination, testing, deployment, and performance analysis.
- Manage and optimize CRM workflows to enhance player lifecycle engagement and retention.
- Collaborate closely with cross-functional teams including Web Developers and other teams to ensure consistent messaging and brand alignment.
- Monitor campaign performance and report on KPIs including open rates, CTR, conversion, and ROI feeding into wider user journey analysis.
- Maintain and grow email subscriber lists in compliance with GDPR and other data privacy regulations.
- Conduct A/B testing and apply insights to improve campaign effectiveness.
Qualifications
- Proven experience in email marketing, ideally within video games, entertainment, or tech sectors.
- Strong understanding of CRM systems and customer segmentation strategies.
- Experience with email marketing platforms – HubSpot experience is highly advantageous.
- Excellent copywriting and editing skills with a flair for engaging, player-centric messaging.
- Analytical mindset with proficiency in interpreting campaign data and generating actionable insights.
- Knowledge of GDPR and email compliance standards.
- Strong project management skills and attention to detail.
- Passion for video games and understanding of gaming communities.
Bonus / Desirable Skills
- Familiarity with HTML/CSS for email formatting.
- Experience in a dedicated email marketing or CRM role.
- HubSpot certification or demonstrable experience using HubSpot for campaign management.
- Experience working in a fast-paced, agile marketing environment.
About the Company
Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.
Wellbeing & Benefits
Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.
We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.
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Email Marketing Manager New employer: Frontier Developments plc.
Contact Detail:
Frontier Developments plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager New
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing, especially within the gaming industry. Understanding what resonates with players can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific KPIs and the impact of your strategies.
✨Tip Number 3
Network with professionals in the gaming and email marketing sectors. Engaging with communities on platforms like LinkedIn can help you gain insights and potentially get referrals for the position.
✨Tip Number 4
Brush up on your HubSpot skills if you haven't already. Consider taking a quick online course or certification to demonstrate your commitment and proficiency with the platform.
We think you need these skills to ace Email Marketing Manager New
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly within the gaming or tech sectors. Emphasise your skills in CRM systems and any specific platforms like HubSpot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for video games and your understanding of gaming communities. Discuss how your previous experiences align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive campaign success. Mention specific KPIs you've monitored and how you've applied insights to improve email marketing strategies.
Highlight Compliance Knowledge: Demonstrate your understanding of GDPR and email compliance standards in your application. This is crucial for the role, so mentioning any relevant experience will strengthen your application.
How to prepare for a job interview at Frontier Developments plc.
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific strategies you used, the tools you employed (especially if you have experience with HubSpot), and the results you achieved. This will demonstrate your hands-on experience and understanding of what works in the industry.
✨Understand the Gaming Community
Since this role is within the gaming sector, make sure to express your passion for video games and familiarity with gaming communities. Share any relevant experiences or insights that show you understand player engagement and how to tailor communications to resonate with gamers.
✨Prepare for A/B Testing Discussions
A/B testing is crucial in email marketing. Be ready to explain how you've implemented A/B tests in past campaigns, what metrics you focused on, and how you used the results to optimise future emails. This shows your analytical mindset and commitment to continuous improvement.
✨Demonstrate Compliance Knowledge
Given the importance of GDPR and data privacy regulations, be prepared to discuss how you ensure compliance in your email marketing efforts. This could include strategies for maintaining subscriber lists and handling data responsibly, which will reassure the interviewers of your professionalism.