At a Glance
- Tasks: Lead the Convenience and Wholesale channel, driving growth and brand expansion.
- Company: Globally backed FMCG business with a bold UK growth agenda.
- Benefits: High-impact role with progression opportunities and exposure to premium products.
- Other info: Dynamic team culture focused on innovation and commercial agility.
- Why this job: Shape the future of a high-growth channel in a fast-paced environment.
- Qualifications: Experience in Convenience, Wholesale, or related sectors; strategic and hands-on skills required.
The predicted salary is between 50000 - 65000 £ per year.
This is a globally backed FMCG business with a bold UK growth agenda and a challenger mindset. Already established within the Grocery sector, the business is now entering a critical new phase – scaling its Premium Snacking portfolio across the high-potential Convenience and Wholesale channel. With strong foundations and a world-class product range, the brand is ready for lift-off. Backed by an international group and a leadership team that thinks long term, this is a rare opportunity to shape and lead a channel with untapped growth potential. The UK team is agile and highly entrepreneurial. Everyone is hands-on, fast-moving, and results-driven. Innovation, customer partnership, and commercial agility sit at the heart of their culture – and now they are looking for a like-minded National Account Manager to take ownership and drive the next chapter.
The Opportunity
As the National Account Manager – Convenience and Wholesale, you will take full commercial ownership of a strategically critical channel. You will report directly to the Business Director, and work closely with European partners and the UK brand team to embed the premium snacking range into the market. This is not a reactive account role. It is a high-ownership, growth-focused position, built for someone who wants to lead a channel, not just manage accounts.
Core Responsibilities
- Channel Ownership with Growth Accountability: Take the lead on Convenience and Wholesale, building out the UK strategy and commercial execution plan.
- Brand Expansion – Premium Snacking: Drive distribution and visibility of the snacking portfolio across key accounts and new customer opportunities.
- Strategic Business Development: Identify whitespace across formats and customers. Build and execute compelling commercial strategies that unlock growth.
- Full P&L Accountability: Own commercial delivery, manage investment, and balance short-term results with long-term brand value creation.
- Cross-Functional Collaboration: Work closely with NPD, supply chain, and marketing to bring plans to life in market. Ensure flawless delivery across the value chain.
- Customer Relationship Management: Build and grow senior-level relationships across retail buying, supply, and category functions.
- Platform for Leadership: This is a visible, strategic role with clear progression into future leadership positions as the UK team grows.
What You Will Gain
- Full ownership of a high-growth UK Convenience and Wholesale channel
- A high-impact role reporting directly to the UK Commercial Director
- Exposure to an internationally backed, high-quality product portfolio
- A seat at the table as the UK growth strategy is shaped and delivered
- A rare balance of global resource and SME-style agility
- A fast-paced, innovation-led category full of white space and growth
- Real progression toward leadership roles as the UK business scales
Candidate Requirements
- Ideally proven success in the Convenience and Wholesale channel
- However, we are also open to candidates who may have worked across High-Street, Cash & Carry or even Retail.
- Experience with impulse-led or snacking categories is highly desirable
- Strong in both strategic thinking and hands-on account execution
- Experience growing accounts and opening new opportunities, not just managing
- Able to work cross-functionally in an agile, entrepreneurial environment
- Comfortable owning the full P&L and driving performance end to end
- Hungry for growth, visibility, and progression into leadership
If you are ready to own a high-growth channel in one of the UK’s most dynamic categories, this could be the career-defining move you have been looking for.
National Account Manager, Convenience in York employer: Froneri UK
This globally backed FMCG business offers an exceptional work environment for the National Account Manager role, characterised by a dynamic and entrepreneurial culture that prioritises innovation and results. Employees benefit from full ownership of their channels, direct exposure to senior leadership, and clear pathways for career progression within a fast-growing team. With a strong emphasis on collaboration and strategic growth, this company provides a unique opportunity to shape the future of its premium snacking portfolio in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager, Convenience in York
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager, Convenience at Froneri UK, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Froneri UK. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager, Convenience. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager, Convenience in York
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Froneri UK:When writing your cover letter, make sure to tailor your message specifically for Froneri UK. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Froneri UK
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Froneri UK that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Froneri UK that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Froneri UK’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
