At a Glance
- Tasks: Lead AI-driven product design from concept to market, shaping trustworthy digital experiences.
- Company: Join IDEO London, a leader in innovative design and AI integration.
- Benefits: Competitive salary, growth opportunities, and a focus on work-life balance.
- Other info: Collaborative environment with a strong emphasis on creativity and community.
- Why this job: Make a real impact by designing products that people trust and love.
- Qualifications: Proven experience in launching complex digital products and leading teams.
The predicted salary is between 90000 - 100000 £ per year.
In a Nutshell
IDEO London is looking for a Digital Product Director to help shape what it means to design AI-driven products that people actually trust.
This is a senior role for someone who thinks of AI as a design material — not a feature set — and who understands that the hardest problems in AI are not just technical.
They are human.
You will spend most of your time embedded in client work, directing product engagements from brief through to market.
You will also help build IDEO’s AI product practice in Europe, at a moment when the regulatory landscape — the EU AI Act, CSRD, EHDS — is becoming a creative opportunity for organisations willing to treat it that way.
Why this role matters
Companies are asking how AI investment can become something customers actually want and trust.
IDEO’s London studio is positioned to help clients move from aspiration to reality by designing socio-technical systems that are trustworthy by design.
- Once here you will
- Lead digital product engagements from brief through to market, owning quality, pace, and the client relationship.
- Act as the main client point of contact on strategic accounts and build trust beyond the immediate project team.
- Direct multidisciplinary teams with clear thinking, rigour, and craft.
- Help clients design for agentic systems, human-AI collaboration, and non-deterministic interfaces.
- Prototype and pressure-test concepts early, including with live models.
- Contribute to IDEO’s AIx practice by developing tools, methods, and points of view for responsible AI design.
- Treat the European regulatory environment, including the EU AI Act, as a design brief.
- Coach and mentor designers and product leads.
- Scope and frame follow-on work and help define where IDEO can have the greatest impact.
- Represent IDEO externally through talks, writing, and thought leadership.
- We are looking for someone with
- A strong track record of leading and launching complex digital products at senior or director level, ideally across both in-house and consultancy environments.
- Experience shipping products where AI plays a meaningful role.
- The discipline to ship and the curiosity to prototype what has not been built yet.
- Fluency in AI’s impact on product design, including agentic systems, LLM-powered capabilities, and human-AI interaction patterns.
- Confidence working in Figma and prototyping early through clickable mockups, coded proofs of concept, or live models.
- Strong people leadership and experience developing talent, managing performance, and supporting fast-moving cross-functional teams.
- Experience scoping and framing new work, writing proposals, and presenting to senior clients.
- Experience navigating complex stakeholders while maintaining a clear point of view.
- A strong understanding of UX and interaction design fundamentals, with a portfolio showing breadth across platforms and contexts.
- Bonus experience
- Shipped AI-native products where AI is structural to the experience.
- Familiarity with the EU AI Act or broader European AI regulatory landscape.
- Experience in health, financial services, consumer technology, retail, or sustainability.
- Experience building an innovation practice or capability within a larger organisation.
- Fluency in a second European language.
- What IDEO offers
- Innovation and creativity through AI-powered product and service work with ambitious organisations.
- Learning and growth in AI product craft, senior client relationships, speaking, and writing.
- Community, well-being, collaboration, connection, reflection, and respect for work-life balance.
- Projects with purpose, using design as a force for good from inception through implementation.
Compensation and location
Compensation is £90,000–£100,000 GBP, depending on experience.
This position is based out of IDEO’s London studio with an in-person-first working model, including at least three days a week working from the studio.
The successful candidate must be based in the UK and have the unrestricted right to work in the UK.
IDEO is unable to offer sponsorship for this role.
IDEO proudly supports flexible work.
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Digital Product Director employer: Fromfolio
McLaren Automotive is an exceptional employer, offering a dynamic and innovative work culture that fosters creativity and collaboration. As a leader in the automotive industry, employees benefit from unparalleled growth opportunities, mentorship from top designers, and the chance to work on cutting-edge projects in a fast-paced environment. Located in a premium setting, McLaren provides a unique platform for those passionate about design and engineering to make a significant impact on the future of automotive excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Director
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at Fromfolio or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to Fromfolio.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like Fromfolio.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like Fromfolio that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Digital Product Director
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at Fromfolio.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at Fromfolio and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at Fromfolio
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If Fromfolio uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
