Retail Media Strategist - Senior Consultant in London

Why join Frog? Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We are inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you will be joining the "pond," a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

What you will be doing? We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Retail Media Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in retail media strategy and/or e-commerce, and a proven ability to shape and deliver innovative marketing related programmes of work.

You should have some of the following experience:

• Experience in retail media strategy, digital marketing, or e-commerce.
• Understanding of digital advertising platforms, programmatic media, and e-commerce ecosystems.
• Experience working with multiple Retail Media platforms, such as Amazon.

You must also have hands-on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data and technology to deliver growth. You will need to understand how to turn a set of business objectives into capabilities and map those capabilities to solutions.

An overview of the role: This role is an exciting blend of management consulting skills, mixed with Retail Media specialism along with Marketing Strategy and Operations. You will engage with clients to understand how they can transform their Retail media and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights. You will help design custom solutions to address client challenges across digital commerce ecosystems.

You will lead multi-disciplinary teams to design, develop and deploy marketing strategies and deliver quality consulting work that meets client commercial and strategic objectives. You will partner with retailers and brand manufacturers, leveraging deep knowledge of the Retail Media landscape (channels, platforms, service providers, and tech stacks). You will evaluate and improve clients' overall retail media and wider marketing strategies, identifying areas for greater efficiency and designing solutions to enhance campaign performance, streamline operations, and maximize ROI. You will research emerging digital media trends and share insights and best practices with internal teams. Consolidate thought leadership, insights, and trends into actionable strategies and present to senior stakeholders. You will have experience working in Consumer Products or Retail.

What we look for: A good fit for this role will bring many of the skills, experience, and attributes below:

• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.
• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working.

It would be a bonus if you had:

• Experience working with DTC, B2B, B2C, and B2B2C models.
• Experience with technology platforms such as Amazon ads, Google ads, etc.

CSR: We are also focused on using tech to have a positive social impact. So, we are working to reduce our own carbon footprint and improve everyone's access to a digital world. It's something we are really serious about. In fact, we were even named as one of the world's most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you will join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.