Paid Content Creator

Paid Content Creator

About Frive

Frive stands for Food to Thrive - we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they are ready to heat and eat in minutes - saving you an hour a day, or up to 7 hours a week, for what matters most. We're the UK's highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started.

We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation. The more the merrier, and together we can achieve greatness.

Mission

To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients.

Vision

To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form.

Values

• Take Ownership: We make independent decisions with confidence and ownership
• Be Transparent: We share information openly and with intention
• Communicate Openly: We communicate directly and honestly
• Deliver High Performance: We foster an environment that attracts, retains, and rewards high performance
• Be Agile: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity

The Role

Join Frive at the perfect moment! Frive is growing fast, and paid content is the engine driving it. You will be one of the people making that happen. No red tape, just space to create the kind of content people actually want to watch, and see it land. We're not just here to compete in the meal prep space - we want Frive to become a leading brand across social and content, full stop.

You’ll produce high-performing, paid-first content for Frive, built to stop the scroll, hold attention, and convert. You’ll take growth and performance briefs and turn them into scroll-stopping creative at speed and at scale, with total ownership from idea to final export.

What You'll Do

• Independently plan, shoot, and edit content built to win in the paid feed - video-first, but briefing our in-house graphic designer or producing simpler static and carousel assets yourself where the format calls for it.
• Generate new ad concepts regularly, not just execute what's handed to you, with a clear point of view on hooks, treatments, and formats.
• Bring persona-specific thinking to every piece - this is about who we're talking to, not just what we're saying.
• Manage multiple briefs and projects simultaneously, delivering high volumes of strong creative quickly.
• Use AI tools to work smarter and scale output without diluting quality.
• Mine performance data (e.g., CTR, hook rate, conversion) to see what's working and what's not, feeding it straight back into the next brief.
• Collaborate with growth and brand to develop new creative territories and ad formats.
• Spot the insight in a product, campaign, or customer story and turn it into content that converts.

You

• 2+ years producing and editing social-first video content.
• Good understanding of Meta ads and paid social formats; you understand what makes content perform, not just look good.
• Comfortable reading performance data and using it to shape your next idea, not just your last one.
• No ego about the work - you care about what performs, not who thought of it first.
• Strong videography and editing skills (Adobe or similar), confident owning a shoot solo, lo-fi or polished.
• Sharp instincts for what makes someone stop scrolling, keep watching, and convert into a customer.
• Comfortable turning a growth objective into a clear creative angle.
• Confident directing talent or contributors when needed.
• Organised, fast, and reliable under pressure - you can juggle multiple projects without creative quality dropping.
• Genuinely energised by performance data - you want to know what worked and why.
• Nice to have: familiarity with Motion, or similar creative analytics tools.

Staff Benefits

• Private Medical Insurance
• 25 days Holiday + Public
• Bonus Scheme
• A discount on our amazing food
• Hybrid working pattern
• Enhanced parental leave