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- Tasks: Lead CRM strategy, manage campaigns, and optimise customer journeys for maximum engagement.
- Company: Frive, the UK's top meal prep brand focused on healthy eating.
- Benefits: Private medical insurance, 25 days holiday, bonus scheme, and 50% food discount.
- Why this job: Join a mission-driven team making healthy eating accessible and impactful.
- Qualifications: 3-5+ years in CRM or lifecycle marketing, with hands-on campaign management experience.
- Other info: Hybrid role in Canary Wharf with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
CONTRACT POSITION, APPLICANTS MUST BE ABLE TO START BY 2ND DECEMBER AT THE LATEST
Reporting to: Head of Growth
Hybrid - Canary Wharf, 2-3 days
About us; Frive stands for Food to Thrive - we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they’re ready to heat and eat in minutes - saving you an hour a day, or up to 7 hours a week, for what matters most. We’re the UK's highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started. Now we’re looking for a CRM Manager to play a pivotal role in shaping, executing, and optimising our CRM strategy to drive conversion, reactivation, and retention across the customer lifecycle.
Mission: To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients.
Vision: To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form.
Values:
- Empowerment: We empower our people to make strong, independent decisions with confidence
- Transparency: We share information openly and with intention
- Open Communication: We communicate directly and honestly
- High Performance: We foster an environment that attracts, retains, and rewards high performance
- Agility: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity
Your Impact: You’ll feed into the strategic direction by identifying opportunities, testing new ideas, and refining the customer journey, while ensuring flawless delivery of high-performing campaigns and automated journeys that maximise LTV. Supported by our CRM agency and working closely with the Head of Growth, Brand, Product and Data teams, you’ll balance hands-on execution with strategic input. Your work will directly drive revenue and profit growth via a range of channels and touchpoints.
About You: You’re an experienced CRM professional who combines strategic thinking with a hands-on approach to execution. With 3-5+ years’ experience in CRM or lifecycle marketing (ideally within a DTC subscription business), you know how to turn insight into action and ideas into impact. You’re confident managing an agency but equally comfortable rolling up your sleeves to build and optimise campaigns yourself. Analytical, detail-oriented, and commercially minded, you’re passionate about using CRM to drive retention, conversion, and long-term customer value in a fast-paced, growth-driven environment.
Responsibilities:
- Campaign management: Oversee and execute weekly email campaigns from end to end, from planning and creative briefing to deployment and performance analysis. Collaborate with the agency and internal teams to ensure content, targeting, and timing align with business priorities. Continuously optimise through A/B testing and insights-driven iteration.
- Lifecycle automation: Own and evolve triggered flows (welcome, winback, churn prevention, abandoned basket, reward club, skip flow, etc) to deliver incremental revenue and profit. Identify opportunities for new automations, segmentation improvements, and personalised touchpoints that drive engagement and reduce churn.
- Multi-channel engagement: Manage and optimise CRM communications across email, SMS/WhatsApp, App push and onsite touchpoints, ensuring channel mix supports overall retention and reactivation goals. Evaluate performance and ROI, and make data-led recommendations for scaling or optimising each channel.
- Agency management: Act as the key internal contact for our CRM agency, setting clear briefs, aligning on priorities, and ensuring timely execution. Review agency output to maintain brand consistency, data accuracy, and performance alignment.
- Testing and innovation: Lead A/B and multivariate tests across creative, targeting, and messaging. Collaborate with Growth to trial new channels (e.g., Meta reactivation ads, in-box inserts, or other owned/paid CRM integrations).
- Reporting and insights: Own weekly and monthly CRM performance reporting. Translate data into actionable insights and communicate results to stakeholders across Growth, Brand, and Finance.
Skills and Behaviours Required:
- Hands-on execution: Proficient in ESPs like Klaviyo, with strong experience building and deploying campaigns and automated flows. Understanding of segmentation, deliverability, personalisation, and A/B testing best practices. Experience with SMS and push notifications preferred but not essential.
- Analytical and commercial mindset: Skilled in extracting and interpreting performance data to drive continuous improvement. Ability to link CRM performance to commercial outcomes and identify high-impact opportunities.
- Strong communicator: Excellent written and verbal communication skills. Able to clearly present performance results, insights, and next steps to stakeholders at all levels.
- Highly organised: Skilled at managing multiple campaigns and projects simultaneously, with strong attention to detail and deadlines.
- Collaborative and adaptable: Confident working cross-functionally and managing external partners. Comfortable in a fast-moving environment where priorities can shift quickly.
- Growth-oriented: Curious, proactive, and motivated to deliver measurable results. You thrive on improvement and innovation.
Staff Benefits:
- Private Medical Insurance (provided by Vitality)
- 25 days Holiday + Public
- Salary Sacrifice Pension
- Bonus (paid out twice a year)
- 50% Discount on our amazing food
- Enhanced mat/pat leave
- Mintago Financial Wellbeing Platform – includes workplace mental health support via MIND, Free Financial Service Advice and LOTS more
What’s next? If you are interested in learning more about the role and think this could be for you, then don’t hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.
Interim CRM Manager employer: Frive
Contact Detail:
Frive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, like Frive's focus on healthy eating and sustainability. Tailor your responses to show how you align with their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on showcasing your hands-on experience and strategic thinking, especially in CRM roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team and contributing to their mission.
We think you need these skills to ace Interim CRM Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your CRM experience and how it aligns with our mission at Frive. We want to see how your skills can help us drive conversion and retention!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of campaigns you’ve managed and the results you achieved. We love numbers, so if you can quantify your impact, even better!
Be Authentic: Let your personality shine through in your application. We value open communication and transparency, so don’t be afraid to show us who you are and why you’re passionate about healthy eating and CRM.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Frive
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially tools like Klaviyo. Be ready to discuss how you've used these platforms in past roles to drive retention and conversion. Highlight specific campaigns you've managed and the results they achieved.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Bring examples of how you've extracted insights from performance reports and turned them into actionable strategies. This will demonstrate your analytical mindset and commercial awareness.
✨Be Ready for Hands-On Questions
Since this role requires a mix of strategic thinking and hands-on execution, be prepared to discuss how you balance both. Think of examples where you've rolled up your sleeves to optimise campaigns while also contributing to the bigger picture.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex ideas. You’ll need to present performance results and insights to various stakeholders, so being able to communicate effectively is key. Consider doing mock interviews to refine your delivery.