At a Glance
- Tasks: Build and scale a community of influencers to drive customer sign-ups and optimise partnerships.
- Company: Join Frive, a dynamic D2C brand with a focus on influencer marketing.
- Benefits: Enjoy private medical insurance, 25 days holiday, and a 50% discount on our amazing food.
- Other info: Hybrid working pattern available, perfect for balancing work and life.
- Why this job: Make an impact in influencer marketing while developing genuine relationships with creators.
- Qualifications: Experience in scaling influencer programmes and strong commercial understanding.
The predicted salary is between 29700 - 36300 £ per year.
As Influencer Marketing Executive at Frive, you will build and scale a thriving community of influencers who drive new customer sign-ups to Frivethrough DTC, and, as a secondary channel, feed our Tik Tok Shop programme.
Although reporting into the Head of Brand, you won’t just see influencers as a pure Brand channel – you’ll balance close, long-term creator relationships with sharp commercial thinking, owning the numbers behind the programme (CPA, incentive structure, commission rates and kickback costs) as closely as you own the relationships themselves.
You’llwork closely with our influencer agency, supercharging the strong work already underway, and working across Brand and Growth to make sure every partnership is optimised, every piece of content earns its place, and every pound spent drives a return.
You’llbe primarily responsible for accelerating Frive’s in-house Influencer Affiliate programme, scaling the volume of influencers into the 1000s, whilstretainingquality output and proving the ROI it can deliver.
You’llbe relentlessly organised and target-driven, coordinating the day-to-day operations behind the programme, from weekly meal orders and codes to reporting - while never losing sight of the bigger commercial picture.
About you
Highly commercial – you think in terms of CAC, incentivestructuresand commission rates, not just reach and engagement.
You'llalso understand how influencer insights drive recruitment decisions, backed by a solid grasp of CPM and CPC benchmarks.
Community builder – you love developing genuine, long-term relationships with creators, partnersand agencies.
Data-driven – you use performance data to decide which influencers to scale, rotate or retire.
An eye for great content – youknowwhat excellent, high-quality, on-brand influencer content looks like, and how to get the best out of every creator.
Highly organised –you’veproven you can run a high-volume programme (influencers, codes, meal orders, briefs, payments) successfully.
Target-driven – you set clear goals and hold yourself, theagencyand your partners accountable to them.
Influencer Affiliate Programme - primary focus
- Scale Frive’s Influencer affiliate programme, balancing creator relationship management with commercial performance – CAC, incentive structure, commissionratesand kickback costs.
- Own day-to-day relationships with affiliate influencers, building a strong network and developing long-term partnerships with top-performing talent.
- Develop Frive’screator community, growing a pipeline of high-performing affiliate influencers who drive new customer sign-ups via DTC, and, as a secondary channel, feed our Tik Tok Shop programme.
- Maximise the value of influencer content, repurposing it into Meta ads and other paid channels, and using it across CRM and landing pages.
- Support the agency on Tik Tok Shop, ensuringwe’refully maximising existing influencer relationships across all touchpoints.
Operations & Reporting
- Coordinate influencer & affiliate operations, including weekly meal orders and codes.
- Own affiliate and influencer reporting, tracking performance against commercial targets.
- Hold both the influencer agency and Growth team accountable for delivering agreed performance targets and optimisations.
- Proven experiencescalinginfluencer marketing programmes, ideally in a high-growth D2C business.
- Strong commercial understanding of CAC, incentive structures, commissionratesand ROI.
- A natural relationship-builder, comfortable managing a large and growing network of creators and partners.
- A sharp eye for excellent, high-quality, on-brand content, with experience briefing creators.
- Highly organised, with experience running high-volume, detail-heavy operations such as codes, meal orders, briefsand payments.
- Data-driven, comfortable with performance reporting and using data to make creator and budget decisions.
- Experience repurposing organic or influencer content into paid social (Meta) and CRM/landing page use.
- Exposure to Tik Tok Shop or affiliate/influencer platforms is a plus, but not essential.
- Private Medical Insurance
- 25 days Holiday + Public
- 50% Discount off our amazing food
- Hybrid working pattern (where applicable)
- #J-18808-Ljbffr
Influencer Marketing Executive employer: Frive
Frive is an exceptional employer located in Rainham, Essex, offering a dynamic work environment in the fast-paced food manufacturing sector. With a strong focus on employee growth, we provide opportunities for continuous improvement and professional development, alongside attractive benefits such as discounted private medical insurance, a bonus scheme, and a generous holiday allowance. Our collaborative culture encourages initiative and innovation, making it a rewarding place for those looking to make a meaningful impact in supply chain operations.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Frive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Frive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Frive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Frive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Frive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Frive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Frive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Frive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Frive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Frive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
