Description
About MARI Group
MARI is a global events and experiences company with a portfolio of world-class live properties spanning sport, art, lifestyle, and entertainment. These include major international tennis tournaments, among them the Mutua Madrid Open and Miami Open presented by Itaú, Frieze, a leading voice in contemporary art, Hyde Park Winter Wonderland, TodayTix Group, a leading digital ticketing and technology company for theatre and live performance, and Barrett-Jackson, the foremost U.S. collector car auction company. MARI delivers live experiences that bring people together, inspire audiences, and shape culture worldwide.
MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle.
At MARI, you'll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other. We welcome outstanding applicants of all backgrounds and encourage everyone to apply.
About the role
You’ll be joining IMG’s Hospitality Department; a team unlike any other, responsible for curating and selling premium live experiences across some of London’s most iconic events.
As a Senior Sales Executive, you’ll sit within the Arts & Entertainment and Tennis hospitality sales team, reporting directly to the Sales Manager. This is a newly defined role shaped to bring fresh energy and individual sales firepower to a high-performing team that’s growing its footprint across an expanding event portfolio.
Your focus will be selling across six flagship events; from Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party experiences at Hyde Park Winter Wonderland.
The full portfolio spans:
This is a 360° sales role with outbound prospecting at its core. You’ll own the full cycle; from building and working targeted prospect lists through to closing deals, managing accounts, and being on the ground delivering the experience at the events themselves. It’s a role that rewards hunters; people who are energised by picking up the phone, opening doors, and converting conversations into revenue.
A note on the nature of this role: this isn’t a standard 9-to-5 position year-round. During our two key on-site delivery periods; approximately 4–5 weeks in June/July and 5 weeks in November/December; you’ll be working on-site at the events themselves. During these windows, long hours, weekend working, and a fully hands-on approach are expected and are a core part of what makes this role exciting. Outside of these periods, you’ll be based at Chiswick Park with standard hours.
What Success Looks Like
In your first 3 months, you’ve got a confident command of the full event portfolio, your outbound activity is consistent and structured, and you’ve built an early pipeline of qualified new business prospects through proactive prospecting and outreach.
By month 6, you’re hitting your personal sales targets, you’ve converted new-business prospects into confirmed bookings across at least two events, and your outreach strategy is generating a steady flow of warm leads. You’ve also completed your first on-site delivery period and received strong client feedback.
By month 12, you’re consistently achieving or exceeding your annual revenue targets, your pipeline is healthy and well-managed, and you’re bringing forward outreach ideas and market intelligence that help shape the team’s wider prospecting strategy. You’ve built a strong base of returning clients; proactively managing the re-booking cycle, securing repeat revenue ahead of each event season, and growing those relationships over time through cross-selling across the wider portfolio. A client who started with one event is being introduced to two or three more.
What You’ll Own
What You Bring
Must-haves:
You’re the kind of person who:
Benefits
Here are some of the Benefits and Perks offered at MARI Group:
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond. We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.
About MARI Group
MARI is a global events and experiences company with a portfolio of world-class live properties spanning sport, art, lifestyle, and entertainment. These include major international tennis tournaments, among them the Mutua Madrid Open and Miami Open presented by Itaú, Frieze, a leading voice in contemporary art, Hyde Park Winter Wonderland, TodayTix Group, a leading digital ticketing and technology company for theatre and live performance, and Barrett-Jackson, the foremost U.S. collector car auction company. MARI delivers live experiences that bring people together, inspire audiences, and shape culture worldwide.
MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle.
At MARI, you'll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other. We welcome outstanding applicants of all backgrounds and encourage everyone to apply.
About the role
You’ll be joining IMG’s Hospitality Department; a team unlike any other, responsible for curating and selling premium live experiences across some of London’s most iconic events.
As a Senior Sales Executive, you’ll sit within the Arts & Entertainment and Tennis hospitality sales team, reporting directly to the Sales Manager. This is a newly defined role shaped to bring fresh energy and individual sales firepower to a high-performing team that’s growing its footprint across an expanding event portfolio.
Your focus will be selling across six flagship events; from Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party experiences at Hyde Park Winter Wonderland.
The full portfolio spans:
- Summer: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, Blenheim Palace Festival
- Winter: Hyde Park Winter Wonderland, Glide at Battersea Power Station
- Year-round: Chimney Lift at Battersea Power Station
This is a 360° sales role with outbound prospecting at its core. You’ll own the full cycle; from building and working targeted prospect lists through to closing deals, managing accounts, and being on the ground delivering the experience at the events themselves. It’s a role that rewards hunters; people who are energised by picking up the phone, opening doors, and converting conversations into revenue.
A note on the nature of this role: this isn’t a standard 9-to-5 position year-round. During our two key on-site delivery periods; approximately 4–5 weeks in June/July and 5 weeks in November/December; you’ll be working on-site at the events themselves. During these windows, long hours, weekend working, and a fully hands-on approach are expected and are a core part of what makes this role exciting. Outside of these periods, you’ll be based at Chiswick Park with standard hours.
What Success Looks Like
In your first 3 months, you’ve got a confident command of the full event portfolio, your outbound activity is consistent and structured, and you’ve built an early pipeline of qualified new business prospects through proactive prospecting and outreach.
By month 6, you’re hitting your personal sales targets, you’ve converted new-business prospects into confirmed bookings across at least two events, and your outreach strategy is generating a steady flow of warm leads. You’ve also completed your first on-site delivery period and received strong client feedback.
By month 12, you’re consistently achieving or exceeding your annual revenue targets, your pipeline is healthy and well-managed, and you’re bringing forward outreach ideas and market intelligence that help shape the team’s wider prospecting strategy. You’ve built a strong base of returning clients; proactively managing the re-booking cycle, securing repeat revenue ahead of each event season, and growing those relationships over time through cross-selling across the wider portfolio. A client who started with one event is being introduced to two or three more.
What You’ll Own
- Lead the outbound charge; you’ll be the engine of new business generation. That means building targeted prospect lists, executing high-volume outbound call campaigns, sending personalised outreach sequences, and relentlessly following up until you get a yes or a clear no. A consistent daily rhythm of calls, emails, and LinkedIn outreach is non-negotiable.
- Develop and own your prospecting strategy; you won’t just be handed a list and told to dial. You’ll be expected to identify new prospect segments, research decision-makers, craft tailored outreach messaging, and continuously refine your approach based on what’s working. You’ll treat outbound as a discipline, not a task.
- Convert pipeline into revenue; take qualified prospects through the full sales cycle: discovery conversations, tailored proposals, negotiations, and closed deals. You’ll be comfortable holding your price, handling objections confidently, and knowing when to push and when to pause.
- Manage and grow your account base; once you’ve won a client, you own that relationship. Build genuine, lasting connections that generate re-bookings, upsells, and referrals. A strong book of returning clients is a sign of a great Senior Sales Executive.
- Collaborate cross-functionally; work closely with marketing, operations, accounts, and PR to ensure clients experience a seamless journey from first contact through to event day.
- Deliver on-site; during our two key event seasons, you’ll be on the ground making it happen. For 4–5 weeks across June and July and 5 weeks across November and December, you’ll be working on-site at live events; long days, weekends included; ensuring every client receives the premium hospitality experience they’ve been promised. This is one of the most rewarding parts of the role and a real point of difference for our team.
- Report with accuracy; keep your CRM meticulously up to date, deliver timely sales reports, and provide accurate weekly and monthly revenue forecasting.
What You Bring
Must-haves:
- 2–3 years of proven sales experience, ideally in events, hospitality, or a closely related industry
- A demonstrable track record of outbound sales success; you’ve hit targets by going and finding business, not waiting for it to come to you
- Strong telesales skills and a genuine comfort with high-volume outbound calling; you understand that volume and quality together drive results
- Experience building and executing outreach strategies, whether via phone, email, LinkedIn, or a combination
- Excellent written and verbal communication skills, with the ability to craft compelling outreach messages and present confidently in meetings
- High proficiency across Microsoft Office and solid working knowledge of CRM tools
- The ability to manage your own workload, prioritise ruthlessly, and deliver without needing to be chased
- Full flexibility to commit to extended on-site working hours; including weekends; during our June/July and November/December event delivery periods
You’re the kind of person who:
- Is genuinely energised by outbound sales; you find the hunt motivating, not draining
- Loves live events and understands intuitively what makes a hospitality experience feel special
- Brings structure and discipline to your prospecting; you track your activity, reflect on your conversion rates, and constantly look to improve
- Writes outreach that actually gets replied to; you know how to be direct, human, and relevant without being pushy
- Thrives in high-energy, high-pressure environments and brings a calm, solutions-focused attitude when things get busy on-site
- Is looking to grow; you want to develop your career and you’re ready to put in the work, including the long hours that come with live event seasons, to get there
Benefits
Here are some of the Benefits and Perks offered at MARI Group:
- Hybrid work environment (blend of in-office and at-home days)
- Pension match and access to a bespoke pension scheme
- Paid Parental Leave
- Employee Assistance Programme
- Enhanced gyms, wellness and financial wellbeing apps access via Wellhub
- Flexible Paid Time Off
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond. We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.
