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- Tasks: Lead private label sales for major UK retailers and drive innovative product strategies.
- Company: FrieslandCampina, a global leader in dairy with a focus on private label growth.
- Benefits: Competitive salary, performance bonuses, healthcare, and generous holiday allowance.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the retail sector and shape products consumers love.
- Qualifications: 3-5 years retail sales experience, preferably in dairy, and strong analytical skills.
The predicted salary is between 60000 - 70000 £ per year.
Join FrieslandCampina as we unleash the power of Private Label. Private Label sits at the heart of our strategy, shaping products millions choose every day. Here, you co‑create with Europe’s leading retailers, move fast, and influence the full value chain: from farm to shelf. With 25% of our member milk flowing through Private Label, your impact is real and visible. This is a place for entrepreneurial thinkers who love ownership, collaboration, and turning ideas into category‑shaping solutions. If you want to grow, innovate, and make a difference consumers can taste, this is where your nature belongs.
Retail & Americas is FrieslandCampina’s entrepreneurial growth engine; where dairy becomes opportunity. With a strong footprint across North America, Latin America, and Western Europe, we bring leading brands and high‑performing private label products to millions of households. This is where ambition meets action: fast‑paced, customer‑driven, and focused on elevating cheese and private label. You work close to customers, shape the full value chain, and create impact backed by the strength of a global cooperative. If you thrive in dynamic environments, love simplifying complexity, and want to help build what’s next, Retail & Americas is where your nature thrives.
What we ask:
- At least 3‑5 years recent Retail sales experience, preferably in dairy and in PL
- Bachelor’s or Master degree in (International) Business, Marketing or equivalent
- Fluent in English
- Strong understanding of private label dynamics and retail buying processes
- Excellent social, negotiation, communication and influencing skills
- Proactive mindset and entrepreneurial spirit
- Result‑oriented and data driven mentality
- Dare to challenge
- Ability to work independently and manage multiple projects at high pace
- Strong analytical and strategic thinking
- Passion for retail, innovation, and customer satisfaction
- Excellent knowledge of Power BI, MS Office (Excel, PowerPoint, Word and Outlook)
What we offer:
- Bonus: Up to 12.5% annual performance bonus
- Base salary: £60‑70K
- Car allowance: £5,985 /annum
- Pension: Up to 13.7% employer contribution (age‑dependent)
- Private Healthcare: Optional BUPA coverage + Medicash
- Life Assurance: 4x salary
- Group Income Protection Scheme
- 25 days holiday + 8 UK bank holidays
- Birthday day off
- "Summer Hours" & "Winter Wellness" time (2 hrs/week for personal wellbeing)
- Early Friday finishes at 4pm
- Access to "Help at Hand" wellbeing support for you and your family
Vacancy description:
- Act as the primary commercial lead for assigned UK retail customers
- Build strategic, tactical, and operational customer relationships centred on joint goals (e.g., category growth, sustainability)
- Translate the PL strategy into 3‑year customer plans
- Manage all private label tenders, pricing, profitability and product development, drive competitive PL propositions for the UK market
- Lead creation of Joint Business Plans
- Build annual operational plans including sales, volume, margin, and market share targets
- Execute annual Sales Activation Plans
- Own the customer P&L and deliver financial KPIs
- Review sales, profitability, market share and adjust plans
- Provide accurate forecasting
- Oversee execution from concept to launch
- Collaborate effectively with Finance, Supply Chain, Strategic Pricing, Category Marketing, and peers across OpCos
- Build network within FrieslandCampina operations, mainly based in the Netherlands
To lead the commercial development, growth, and profitability of private label within the UK retail market. The role focuses on securing and expanding customer partnerships with major UK retailers, developing strategic private label propositions, and ensuring delivery of annual sales, volume, profitability, and innovation targets.
Private Label Sales Manager - UK Retail employer: FrieslandCampina
Contact Detail:
FrieslandCampina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Private Label Sales Manager - UK Retail
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their private label strategy and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Private Label Sales Manager role. Keep it concise but impactful – remember, you want to leave them wanting to know more about you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Private Label Sales Manager - UK Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Private Label Sales Manager role. Highlight your retail sales experience, especially in dairy and private label, and showcase your skills in negotiation and communication. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about private label and how your entrepreneurial spirit aligns with our mission. Be sure to mention specific examples of how you've driven results in previous roles.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include any relevant experience with data analysis tools like Power BI. We love candidates who can turn numbers into actionable insights, so let us know how you've done this in the past!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at FrieslandCampina
✨Know Your Private Label Inside Out
Make sure you understand the dynamics of private label products and how they fit into the retail landscape. Research FrieslandCampina's current offerings and think about how you can contribute to their strategy. Be ready to discuss specific examples of successful private label initiatives you've been involved in.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, prepare to demonstrate your ability to interpret data and make strategic decisions. Bring examples of how you've used data to drive sales or improve product offerings in previous roles. Familiarity with tools like Power BI will be a plus!
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle challenges in a fast-paced environment. Think of scenarios where you've had to negotiate with retailers or manage multiple projects simultaneously, and be ready to share your thought process and outcomes.
✨Emphasise Collaboration and Communication
This role is all about building relationships and working closely with various teams. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how they’ve helped you influence stakeholders and achieve joint goals.