At a Glance
- Tasks: Create and execute a growth strategy for the Local Jewels portfolio.
- Company: Join a dynamic team at a leading brand in the jewellery industry.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping brand identity and driving innovation.
- Qualifications: Experience in marketing and strong analytical skills required.
- Other info: Collaborative environment with diverse teams and exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
Develop and deliver a 3–5 year growth strategy for the Local Jewels portfolio.
Lead the creation of a data-driven 12-quarter brand plan across all brands.
Own brand health KPIs: market share, penetration, net sales, and P&L targets.
Define brand identity and translate it into actionable brand guidelines.
Drive mental availability through compelling storytelling and media strategy.
Lead innovation and renovation projects in collaboration with BG innovation leads.
Manage external agencies across research, design, creative, digital, and PR.
Oversee development of brand sell-in stories and commercial propositions for customers.
Collaborate with internal teams across NPD, Category, Sales, Finance, and Shopper Marketing.
Shape channel and customer strategies & retailer engagements, including entry into new channels.
Marketing Manager employer: FrieslandCampina
Contact Detail:
FrieslandCampina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the marketing field, especially those who work with brands similar to Local Jewels. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to interview, make sure to share compelling stories about your past experiences that align with brand health KPIs and growth strategies. We love a good narrative!
✨Tip Number 3
Be proactive! If you see a company you admire, don’t wait for them to post a job. Reach out directly through our website and express your interest in working with them. You never know what opportunities might pop up!
✨Tip Number 4
Prepare for collaboration! Brush up on your teamwork skills since you'll be working with various internal teams. Be ready to discuss how you’ve successfully managed cross-functional projects in the past during interviews.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager role. Highlight your experience with growth strategies and brand management, and don’t forget to mention any data-driven projects you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for storytelling and how you’ve successfully driven brand health KPIs in the past. Make it personal and engaging!
Showcase Your Collaboration Skills: We love team players! In your application, give examples of how you’ve worked with cross-functional teams or managed external agencies. This will show us you can handle the collaborative nature of the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at FrieslandCampina
✨Know Your Brand Inside Out
Before the interview, dive deep into the Local Jewels portfolio. Understand their current market position, brand identity, and recent campaigns. This will help you speak confidently about how you can contribute to their growth strategy.
✨Showcase Your Data Skills
Since the role involves creating a data-driven brand plan, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive marketing decisions and improve brand health KPIs in previous roles.
✨Master the Art of Storytelling
Compelling storytelling is key for this position. Think of a few examples where you've successfully crafted a narrative around a brand or product. Be ready to explain how you would apply this skill to enhance mental availability for Local Jewels.
✨Collaboration is Key
This role requires working with various internal teams and external agencies. Prepare to discuss your experience in cross-functional collaboration. Highlight specific projects where you’ve led or contributed to successful teamwork, especially in innovation and renovation projects.