At a Glance
- Tasks: Lead strategic account management and drive growth in the Wholesale & Buying Group sector.
- Company: Join FrieslandCampina, a diverse and inclusive company that values authenticity.
- Benefits: Enjoy a competitive salary, annual bonus, private healthcare, and generous holiday allowance.
- Other info: Flexible working hours and a supportive culture that embraces diversity.
- Why this job: Make a tangible impact while collaborating with cross-functional teams in a dynamic environment.
- Qualifications: 3+ years in FMCG with strong strategic customer management skills.
The predicted salary is between 51750 - 63250 £ per year.
This role is responsible for the Wholesale & Buying Group (WBG) sector, reporting directly to the Business Unit Controller. You will own the Joint Business Planning (JBP) process, translate the Fighting Unit strategy into actionable customer JBP plans, and lead the performance management. This role is pivotal in ensuring effective alignment across Marketing and Category functions to unlock sustainable growth and strengthen our overall market share.
To lead the cascading of the Fighting Unit’s strategy and turn it into data-driven Channel & Customer plans (incl. budget, KPIs and yearly targets, per key account). Align and integrate the Channel & Category strategy from the CCD team. Run execution drumbeat and deliver on Channel & Customer strategy, driving distribution, frequency & profitable volume growth.
To be the main representative of FCUK for the customer’s (direct or indirect) organisations. Ensuring that FCUK and client departments liaise effectively and helping build collaborative cross-functional relationships. Drive customer preference to grow share of wallet through:
- Constructive partnering with new and existing customers (incl. quick commerce);
- Leading fact-based negotiations to create win-win trade terms (incl. optimal price and promo policy, in alignment with Marketing) and engaging in joint business planning;
- Creating efficient service agreements.
Win with relevant assortment:
- Prioritising Hero SKUs in assortment planning with Key Accounts;
- Contributing to insights on right price/pack architectures (OBPPC) for the Channel, including creating strong value chains to deliver for FCUK;
- Collecting pack insights and learnings from the field and closely monitoring competitors and customer demand to drive barrier-breaking renovation/innovation.
Run effective promotions (driving RoS, Penetration and with positive ROPI) and manage trade term spending to achieve sales KPIs; align activity calendar with customers/distributors and lead (Field) Sales team in excellent execution of Channel & Customer Plans (incl. look & feel of in-store/depot activation, position on shelf, OSA etc). Monitor Channel contribution per customer and key sales KPIs: vol/val/profitable growth, trade spend management, active outlets (incl. online stores), effective calls and provide reports to BUC and MT (incl. improvements and growth opportunities).
Provide key strategic direction for development of channel and customer by helping.
What we ask:
- 3+ years in FMCG;
- Proven track record of commercial delivery and strategic customer management;
- Strong cross-functional collaboration and influencing skills;
- Resilience and ownership mindset — thrives in high-performing & lean teams;
- Ability to manage ambiguity and flex outside core responsibilities when needed.
What we offer:
- Bonus: 12.5% annual bonus;
- Car/Travel Allowance: £5,355 per annum;
- Pension: Up to 13.7% employer contribution (age-dependent);
- Healthcare: Private medical cover (BUPA) + Medicash;
- Death in Service: 4x salary;
- Group Income Protection Scheme;
- Holiday: 25 days + 8 UK bank holidays + Birthday off;
- Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug), Winter Wellness (2 hours/week for personal wellness – Nov–Jan), 4pm Friday finishes (standard weeks), £28/month WFH broadband allowance.
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.
Strategic National Account Manager – London & Ireland employer: FrieslandCampina
As the Head of Marketing, you will join a dynamic and ambitious team in the UK, where your hands-on approach and execution-driven mindset will be highly valued. Our company fosters a collaborative work culture that prioritises creativity and accountability, offering extensive employee growth opportunities through coaching and leadership development. With competitive benefits such as generous pension contributions, private healthcare, and flexible working arrangements, we are committed to supporting our employees' well-being and professional success.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic National Account Manager – London & Ireland
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Strategic National Account Manager – London & Ireland at FrieslandCampina, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including FrieslandCampina. Tailor your message to explain why you’re drawn to them and how you can contribute as a Strategic National Account Manager – London & Ireland. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Strategic National Account Manager – London & Ireland
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for FrieslandCampina:When writing your cover letter, make sure to tailor your message specifically for FrieslandCampina. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at FrieslandCampina
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show FrieslandCampina that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show FrieslandCampina that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with FrieslandCampina’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
