At a Glance
- Tasks: Lead and execute innovative marketing campaigns for a portfolio of FMCG brands.
- Company: Join a fast-growing dairy brand with ambitious growth plans.
- Benefits: Competitive salary, generous pension contributions, private healthcare, and flexible working hours.
- Other info: Be part of a dynamic team driving growth in the UK market.
- Why this job: Make a real impact in a hands-on role while developing your leadership skills.
- Qualifications: Master's degree in Marketing and 10 years of FMCG marketing experience required.
The predicted salary is between 54000 - 66000 £ per year.
We are looking for an end-to-end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in-market impact. This is a hands-on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction. The role combines direct ownership of delivery with the responsibility to coach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast-moving environment. You are a hands-on, execution-driven marketer who thrives in lean, high-accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.
Your Key Responsibilities
- Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In-market execution and performance tracking.
- Personally drive campaigns from brief through to shelf, search, and screen.
- Deliver creative and media programs that drive topline growth and measurable business impact.
- Manage A&P budgets and make disciplined trade-offs to maximise ROI.
- Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix.
- Manage portfolio choices, including pricing architecture, mix optimisation, and trade-offs across brands and segments.
- Translate consumer needs into effective execution across channels, customers, and shelf.
- Act as a strong, credible partner to Sales.
- Work closely with Commercial leadership, Category Management, and Trade Marketing.
- Play an active role in joint business planning.
- Constructively challenge and align with Sales to drive shared outcomes.
- Coach, manage, and develop a small marketing team.
- Set clear priorities, standards, and ways of working.
- Ensure strong execution quality while building capability and accountability within the team.
What we ask
- A university Master degree (Marketing preferred) and 10 years’ experience in FMCG marketing—food & beverage a plus.
- Strong understanding of the UK market and retailer landscape.
- Excellent analytical, project management, and leadership skills.
- Confident, persuasive communication and presentation abilities.
- Ability to manage diverse stakeholders—internal teams, agencies, and customers.
What we offer
- STIP: up to 17.5%.
- Pension: Up to 13.7% employer contribution (age-dependent).
- Healthcare: Private medical cover (BUPA) + Medicash.
- Death in Service: 4x salary.
- Group Income Protection Scheme.
- Holiday: 25 days + 8 UK bank holidays + Birthday off.
- Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug), Winter Wellness (2 hours/week for personal wellness – Nov–Jan), 4pm Friday finishes (standard weeks), £28/month WFH broadband allowance.
The UK Opco has large growth ambitions over the next 3-5 years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers. The Marketing team consists of 3 brand managers for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.
Head of Marketing in London employer: FrieslandCampina
As the Head of Marketing, you will join a dynamic and ambitious team in the UK, where your hands-on approach and execution-driven mindset will be highly valued. Our company fosters a collaborative work culture that prioritises creativity and accountability, offering extensive employee growth opportunities through coaching and leadership development. With competitive benefits such as generous pension contributions, private healthcare, and flexible working arrangements, we are committed to supporting our employees' well-being and professional success.
