At a Glance
- Tasks: Lead brand campaigns from concept to market, driving growth and measurable impact.
- Company: Dynamic FMCG company with ambitious growth plans in the dairy sector.
- Benefits: Competitive salary, generous pension contributions, private healthcare, and flexible working hours.
- Other info: Join a supportive team with opportunities for personal and professional growth.
- Why this job: Make a tangible impact on brands while developing your marketing skills in a fast-paced environment.
- Qualifications: Master's degree in Marketing and 10 years of FMCG experience required.
We are looking for an end-to-end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in-market impact. This is a hands-on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction. The role combines direct ownership of delivery with the responsibility to coach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast-moving environment. You are a hands-on, execution-driven marketer who thrives in lean, high-accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.
Your Key Responsibilities
- Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In-market execution and performance tracking.
- Personally drive campaigns from brief through to shelf, search, and screen.
- Deliver creative and media programs that drive topline growth and measurable business impact.
- Manage A&P budgets and make disciplined trade-offs to maximise ROI.
- Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix.
- Manage portfolio choices, including pricing architecture, mix optimisation, and trade-offs across brands and segments.
- Translate consumer needs into effective execution across channels, customers, and shelf.
- Act as a strong, credible partner to Sales.
- Work closely with Commercial leadership, Category Management, and Trade Marketing.
- Play an active role in joint business planning.
- Constructively challenge and align with Sales to drive shared outcomes.
- Coach, manage, and develop a small marketing team.
- Set clear priorities, standards, and ways of working.
- Ensure strong execution quality while building capability and accountability within the team.
What we ask
- A university Master degree (Marketing preferred) and 10 years’ experience in FMCG marketing—food & beverage a plus.
- Strong understanding of the UK market and retailer landscape.
- Excellent analytical, project management, and leadership skills.
- Confident, persuasive communication and presentation abilities.
- Ability to manage diverse stakeholders—internal teams, agencies, and customers.
What we offer
- STIP: up to 17.5%
- Pension: Up to 13.7% employer contribution (age-dependent).
- Healthcare: Private medical cover (BUPA) + Medicash.
- Death in Service: 4x salary.
- Group Income Protection Scheme.
- Holiday: 25 days + 8 UK bank holidays + Birthday off.
- Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug), Winter Wellness (2 hours/week for personal wellness – Nov–Jan), 4pm Friday finishes (standard weeks), £28/month WFH broadband allowance.
The UK Opco has large growth ambitions over the next 3-5 years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers. The Marketing team consists of 3 brand managers for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.
Brand Marketing Manager in London employer: FrieslandCampina
FrieslandCampina UK is an excellent employer that values its employees by fostering a collaborative and supportive work culture. With a strong emphasis on professional development, employees are encouraged to grow their skills and advance their careers while enjoying competitive benefits and a commitment to work-life balance. Located in a vibrant area, the company offers unique advantages such as access to diverse markets and a dynamic team environment, making it a rewarding place to contribute to meaningful sales support initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FrieslandCampina and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FrieslandCampina are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FrieslandCampina on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FrieslandCampina. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FrieslandCampina. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FrieslandCampina:Show us that you’ve done your homework! In your application, briefly mention what you admire about FrieslandCampina’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FrieslandCampina
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FrieslandCampina will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FrieslandCampina, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
