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- Tasks: Drive the Chocomel brand's growth in the UK through innovative marketing strategies.
- Company: Join a leading FMCG company with a focus on strong brand development.
- Benefits: Competitive salary, bonus potential, generous holiday, and wellness initiatives.
- Why this job: Be part of an exciting brand journey and make a real impact in the market.
- Qualifications: 5 years of marketing experience in FMCG and a strong understanding of the UK retail landscape.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 43000 - 77000 £ per year.
Are you eager to contribute to the international expansion of the Chocomel brand in the United Kingdom? Are you passionate about the power of strong brands? Are you excited to convince our customers and consumers with impactful activations, innovations, and communication campaigns? Do you get energized by tracking and achieving successful business results? Then this is your chance!
What We Ask
- You have a university degree, combined with 5 years of relevant marketing experience within a brand led FMCG company in the UK market.
- You have strong knowledge of the UK retail market, both from consumer and customer lens, to lead the development and execution of our UK marketing plan.
- You have a thorough knowledge of media, communication (both online and offline), and activation.
- You are familiar with brand P&L responsibility and are skilled in fact-based analysis of your commercial results. You have experience in analysing retail and household panel data.
- You are commercially driven, hands-on and, with the necessary dose of creativity, always think solution-oriented and consumer-first.
- You are a team player and communicate well with internal and external partners and customers.
What We Offer
- Salary: gross £50-55K
- Office Based Contract: 50% in-office attendance
- Bonus: Up to 12.5% annual bonus
- Pension: Up to 13.7% employer contribution (age-dependent)
- Healthcare: Optional private medical cover (BUPA) + Medicash
- Death in Service: 4x salary
- Group Income Protection Scheme
- Holiday: 25 days + 8 UK bank holidays
- Flex Benefits (Non contractual): Summer Hours (2 hours/week for personal wellness, including earlier Friday finish option – July & Aug), Winter Wellness (2 hours/week for personal wellness, excluding earlier Friday finish option – Dec - Feb), Birthday off (+1 day annual leave), 4pm Friday finishes (standard weeks), £26/month WFH broadband allowance, Access to ‘Help at Hand’ wellbeing support for employees & family.
Vacancy Description
Chocomel was launched in the United Kingdom in 2019 and is one of Royal FrieslandCampina’s strategic brands to drive growth in the UK. You are the driving force behind the commercial plan and execution to grow Chocomel in the UK and are responsible for achieving business and marketing objectives. You analyse the business results of the Chocomel brand and the dairy market and translate your insights into concrete learnings and action plans. To this end, you lead various marketing projects (both communication and activation). You develop the support plan (media, above and below the line) in close collaboration with the Europe team, media team and creative agencies, implement the 4Ps, and closely monitor the results. You steer the brand innovation agenda for the UK, are part of the innovation projects that have a full European scope and have full responsibility for the successful launch of innovations.
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.
Team Details
You work in a matrix organization of the European Chocomel Brand team and the UK OPCO team. Hierarchically you report into the Chocomel brand team. An international team that operates in and from multiple markets, core being Netherlands, Belgium and the United Kingdom. Day-to-day you work out of the London office and work in the UK OPCO commercial team, responsible for the commercial execution and delivery in the UK market.
Brand Manager - Chocomel in London employer: FrieslandCampina
Contact Detail:
FrieslandCampina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Chocomel in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at a networking event or an interview, bring along a portfolio of your work. Highlight successful campaigns you've led or innovative ideas you've implemented. This is your time to shine!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like Chocomel, and reach out directly. Express your interest in their brand and how you can contribute to their growth. It shows initiative and could land you an interview before a position is even advertised.
✨Tip Number 4
Keep it casual but professional in interviews. Be yourself and let your passion for branding and marketing shine through. Prepare some thoughtful questions about the company’s future plans and how you can help achieve them. This will show you're genuinely interested and ready to jump in!
We think you need these skills to ace Brand Manager - Chocomel in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Chocomel brand shine through! We want to see how excited you are about contributing to its growth in the UK. Share specific examples of your past experiences that align with our brand values.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant marketing experience within the FMCG sector. We’re looking for someone who knows the UK retail market inside out, so don’t forget to showcase your achievements and skills that match the job description.
Be Data-Driven: Since we value fact-based analysis, include any experience you have with analysing retail and household panel data in your application. Show us how you've used data to drive successful business results in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at FrieslandCampina
✨Know Your Brand Inside Out
Before the interview, dive deep into Chocomel's brand history, values, and recent campaigns. Understand what makes it unique in the UK market and be ready to discuss how you can contribute to its growth.
✨Showcase Your Market Knowledge
Be prepared to talk about the UK retail landscape and how consumer behaviour influences brand strategy. Bring examples of how you've successfully navigated similar markets in your previous roles.
✨Demonstrate Your Analytical Skills
Since the role involves analysing business results and retail data, come equipped with examples of how you've used data to drive marketing decisions. Highlight any specific tools or methodologies you've employed.
✨Emphasise Team Collaboration
Chocomel values teamwork, so share experiences where you've worked effectively with cross-functional teams. Discuss how you communicate with internal and external partners to achieve common goals.
