Growth Marketing Lead: Brand Strategy & Innovation
Growth Marketing Lead: Brand Strategy & Innovation

Growth Marketing Lead: Brand Strategy & Innovation

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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FrieslandCampina

At a Glance

  • Tasks: Lead brand strategy and innovation for a top dairy company, driving growth and storytelling.
  • Company: Join a leading UK dairy company with a focus on innovation and collaboration.
  • Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
  • Why this job: Shape the future of beloved brands and make a real impact in the dairy industry.
  • Qualifications: Strong leadership, strategic thinking, and experience in brand management required.
  • Other info: Collaborate with diverse teams and manage exciting innovation projects.

The predicted salary is between 43200 - 72000 £ per year.

A leading dairy company in the UK is seeking a brand manager to develop and execute a 3–5 year growth strategy for their Local Jewels portfolio. The role involves creating a data-driven brand plan, managing brand health KPIs, and overseeing brand storytelling and media strategy.

The ideal candidate will lead innovation projects and manage external agencies while collaborating across various internal teams. Strong leadership and strategic thinking skills are essential for success in this position.

Growth Marketing Lead: Brand Strategy & Innovation employer: FrieslandCampina

As a leading dairy company in the UK, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and innovation. Our employees benefit from comprehensive professional development opportunities, competitive compensation packages, and a commitment to work-life balance, making us an excellent employer for those looking to make a meaningful impact in the food industry.
FrieslandCampina

Contact Detail:

FrieslandCampina Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Growth Marketing Lead: Brand Strategy & Innovation

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your past successes in brand strategy and innovation. Use data to back up your achievements and make sure it’s easily accessible when chatting with potential employers.

✨Tip Number 3

Prepare for interviews by researching the company’s brand health KPIs and recent campaigns. Be ready to discuss how you can contribute to their growth strategy and bring fresh ideas to the table.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to show your enthusiasm for joining our team.

We think you need these skills to ace Growth Marketing Lead: Brand Strategy & Innovation

Brand Strategy Development
Data-Driven Decision Making
Brand Health KPI Management
Brand Storytelling
Media Strategy
Innovation Project Management
Agency Management
Cross-Functional Collaboration
Leadership Skills
Strategic Thinking

Some tips for your application 🫡

Show Your Passion for Brand Strategy: When writing your application, let your enthusiasm for brand strategy shine through. We want to see how you can bring innovative ideas to the table and how your vision aligns with our growth goals.

Be Data-Driven: Since this role involves creating a data-driven brand plan, make sure to highlight your experience with data analysis. We love candidates who can back up their strategies with solid metrics and insights!

Highlight Leadership Experience: This position requires strong leadership skills, so don’t shy away from showcasing your past experiences leading teams or projects. We’re looking for someone who can inspire and drive collaboration across various internal teams.

Tailor Your Application: Make your application stand out by tailoring it specifically to our Local Jewels portfolio. We appreciate candidates who take the time to understand our brand and can articulate how they would contribute to its success. Remember to apply through our website!

How to prepare for a job interview at FrieslandCampina

✨Know Your Brand Inside Out

Before the interview, dive deep into the company's Local Jewels portfolio. Understand their current brand positioning, key products, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth strategy.

✨Showcase Your Data-Driven Mindset

Prepare examples of how you've used data to inform brand strategies in the past. Be ready to discuss specific KPIs you've managed and how they influenced your decision-making. This will highlight your analytical skills and align with the company's focus on data-driven planning.

✨Demonstrate Leadership and Collaboration

Think of instances where you've led projects or collaborated with cross-functional teams. Share stories that illustrate your leadership style and how you effectively manage relationships with external agencies. This will showcase your ability to lead innovation projects and work well with others.

✨Craft a Compelling Brand Story

Prepare to discuss how you would approach brand storytelling for the Local Jewels portfolio. Think about what makes the brand unique and how you can communicate that effectively. This will not only show your creativity but also your understanding of the importance of narrative in brand strategy.

Growth Marketing Lead: Brand Strategy & Innovation
FrieslandCampina
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