Brand Marketing Manager London (GB) Sales & Marketing 32-40
We are looking for anend‑to‑end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in‑market impact.This is a hands-on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction.
The role combinesdirect ownership of deliverywith the responsibility tocoach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast‑moving environment.
You are a hands‑on, execution‑driven marketer who thrives in lean, high‑accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.
Your Key Responsibilities
Brand & Campaign Ownership
Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In‑market execution and performance tracking
Personally drive campaigns from brief through to shelf, search, and screen
Deliver creative and media programs that drive topline growth and measurable business impact
Manage A&P budgets and make disciplined trade‑offs to maximise ROI
Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix
Manage portfolio choices, including pricing architecture, mix optimisation, and trade‑offs across brands and segments
Translate consumer needs into effective execution across channels, customers, and shelf
Act as a strong, credible partner to Sales
Work closely with Commercial leadership, Category Management, and Trade Marketing
Play an active role in joint business planning
Constructively challenge and align with Sales to drive shared outcomes
Coach, manage, and develop a small marketing team
Set clear priorities, standards, and ways of working
Ensure strong execution quality while building capability and accountability within the team
What we ask
- A university Master degree (Marketing preferred) and 10years’ experience in FMCG marketing—food & beverage a plus
- Strong understanding of the UK market and retailer landscape
- Excellent analytical, project management, and leadership skills
- Confident, persuasive communication and presentation abilities
- Ability to manage diverse stakeholders—internal teams, agencies, and customers
What we offer
- STIP: up to 17,5%
- Pension: Up to 13.7% employer contribution (age-dependent)
- Healthcare:Private medical cover (BUPA) + Medicash
- Death in Service: 4x salary
- Group Income Protection Scheme Holiday: 25 days + 8 UK bank holidays + Birthday off
- Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug) Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
4pm Friday finishes (standard weeks) £28/month WFH broadband allowance
The UK Opco has large growth ambitions over the next 3-5years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers.The Marketing team consists of 3 brand manager for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.
Een tastbare impact
#J-18808-LjbffrBrand Marketing Manager employer: FrieslandCampina
FrieslandCampina UK is an excellent employer that values its employees by fostering a collaborative and supportive work culture. With a strong emphasis on professional development, employees are encouraged to grow their skills and advance their careers while enjoying competitive benefits and a commitment to work-life balance. Located in a vibrant area, the company offers unique advantages such as access to diverse markets and a dynamic team environment, making it a rewarding place to contribute to meaningful sales support initiatives.
