B2B Marketing Manager in Great Yarmouth

Friendsdeals is a paid membership club for people aged 50 and over. Our members pay £49 a year to unlock trusted, high value deals on dining, entertainment, wellness, learning, short breaks and more. It’s a lifestyle club for people who want to enjoy more of life and who are willing to pay for access to quality experiences. We only feature businesses and experiences we’d recommend to our own friends and family. The members we attract don’t want clutter or clickbait. They want confidence, connection and real value.

We already have 20,000 paying members and we’ve barely started. We’re also the sister company of Potters Resorts, the UK’s leading provider of fully inclusive short breaks. Now we need someone to build the other side of the engine: the business network.

This is not a warm pipeline, sales support, “sit and wait for leads” role. This is about building something from scratch properly. We’ve got the audience, the brand, and the energy. Now we need someone smart, brave and sharp to bring in the businesses that our members will love and book.

Your Mission:

• Bring in great experience-based businesses with a simple offer.
• Get free access to thousands of loyal, paying members aged 50+
• Pay nothing to join
• No hidden fees
• No commissions
• Just offer our members a great deal and treat them properly when they show up.

What You’ll Be Doing:

• Lead and deliver our B2B partner acquisition strategy.
• Identify, contact and onboard high quality businesses our members will love.
• Use LinkedIn, Sales Navigator, Instantly, Hubspot, Pipedrive or whatever actually gets results.
• Write direct, honest outreach that sounds like a real person, not a marketing textbook.
• Build automated flows that feel human and personal.
• Partner with local business networks, send a handwritten note, drop in on events, create a TikTok, post a handshake, whatever it takes.
• Work closely with the B2C Marketing Manager to bring partnerships to life.
• Track the numbers, test new angles, ditch what’s not working, double down on what is.

Who You Are:

• Results focused and always thinking about the next win.
• Obsessed with taking action, you get things done without waiting.
• Loves working closely with the owner, CEO and Director of Marketing to build something that actually works.
• Sees problems, solves them, and never says “that’s not my job”.
• Knows how to open doors and keep them open.
• Comfortable speaking to small business owners and making things simple.
• Confident using digital outreach and CRM tools and learning fast.
• Writes short, sharp, human first messages that people actually reply to.
• Uses AI every day to speed things up, sharpen copy, and streamline tasks.
• Doesn’t need hand holding, spots the opportunity and runs with it.
• A team player who wants to build something brilliant with people who care.

What You Get:

• The freedom to try bold ideas and move quickly.
• A team that backs action over red tape.
• A growing, proven product with a real audience.
• Members who are ready to book and businesses that want new footfall.
• A chance to help build something that makes people’s lives better.

Location: Remote/Hybrid — office days in Hopton On Sea, Norfolk, when needed

Type: Full Time

Salary: 50k plus bonus

Reports to: Director of Marketing

How to Apply:

No corporate nonsense. Tell us what you’ve done. Tell us what you’d do in your first 30 days. Show us something you’ve built, written, launched or tested. Got ideas already? Good. Send them.

Bonus If You’ve:

• Worked in hospitality, wellness, entertainment, or leisure.
• Built partner, referral or affiliate programmes from scratch.
• Been in a small team doing big things.
• Worked in a subscription, membership or marketplace business.

Potters Resorts is an equal opportunities employer. We will consider all qualified candidates without regard to age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.