At a Glance
- Tasks: Use insights to enhance member experiences and shape marketing strategies.
- Company: Join Friends of Westonbirt Arboretum, a leading conservation charity.
- Benefits: Flexible hours, hybrid working, and a chance to make a real impact.
- Other info: Opportunity for strategic influence in a supportive environment.
- Why this job: Be part of a team that values trees and enhances member engagement.
- Qualifications: Experience in marketing and customer insight is essential.
The predicted salary is between 36900 - 45100 £ per year.
- 18 hours per week (flexible working considered)
- Fixed-term contract - 6 months (with potential to extend)
- Hybrid working - based at Westonbirt Arboretum, Gloucestershire
Use insight to shape the future of one of the UK's largest membership organisations.
Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees.
With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.
We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products.
This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.
This isn't a traditional marketing communications role.
You won't be expected to design leaflets, manage social media or build websites.
Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.
About the role
- Working closely with the Head of Income Generation & Engagement, you'll:
- Analyse membership and visitor data to identify trends, opportunities and areas for improvement.
- Develop audience segmentation and retention strategies.
- Improve the end-to-end member journey, from joining through to renewal and long-term engagement.
- Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.
- Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.
- Produce clear insight and reporting to support strategic decision-making.
About you
You'll bring experience of using customer insight to improve marketing performance and customer experience.
You'll be confident
- analysing CRM or membership data
- translating insight into practical action
- managing multiple projects and stakeholders
- coordinating agencies and external suppliers
- improving customer journeys and digital experiences
- communicating recommendations clearly and influencing others.
Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.
This is an opportunity to shape a newly created role with genuine strategic influence.
You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.
We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.
Shortlisting
Tuesday 8th &9th September
All applications and communication will be treated as confidential.
We reserve the right to close this vacancy early if we receive sufficient applications for the role.
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Membership Marketing & Insight Manager employer: Friends of Westonbirt Arboretum
Friends of Westonbirt Arboretum is an exceptional employer, offering a unique opportunity to work within a respected conservation charity dedicated to protecting trees and enhancing public enjoyment. With a flexible hybrid working model based in the beautiful Gloucestershire countryside, employees benefit from a supportive team culture that values insight-driven decision-making and personal growth. This role not only allows for meaningful contributions to the member experience but also fosters professional development in a dynamic environment focused on conservation and community engagement.
Contact Details:
Friends of Westonbirt Arboretum Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Membership Marketing & Insight Manager
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We think you need these skills to ace Membership Marketing & Insight Manager
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Friends of Westonbirt Arboretum, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Friends of Westonbirt Arboretum
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Friends of Westonbirt Arboretum—it's all about teamwork!
