At a Glance
- Tasks: Lead communications and marketing efforts to promote the Yorkshire Dales charity.
- Company: Dynamic charity dedicated to protecting the Yorkshire Dales and supporting local communities.
- Benefits: Competitive salary, flexible working hours, generous leave, and pension contributions.
- Other info: Join a passionate team and enjoy excellent career growth opportunities.
- Why this job: Make a real difference while engaging diverse audiences and promoting a vital cause.
- Qualifications: Experience in communications, digital marketing, and event planning is essential.
The predicted salary is between 29250 - 35750 £ per year.
Friends of the Dales is seeking a Communications and Marketing Officer to lead on our communications as we enter our next chapter.
We are an independent, dynamic and resilient charity working to protect and enhance the special landscapes, biodiversity and cultural heritage of the Yorkshire Dales, whilst supporting the wellbeing of local communities and encouraging people from all backgrounds to value, enjoy and protect this remarkable place.
This is an exciting opportunity for a communications professional to lead in creating compelling and accessible content and events promoting awareness of the charity.
Role Description
The purpose of the Communications and Marketing Officer role is to support the Executive Director in the development, delivery and evaluation of the external marketing, membership development, engagement, events, media and communication.
The role will support in creating compelling, accessible content promoting awareness of the charity, building and engaging with diverse audiences, driving growth in supporters and will enable the success of increased revenue and fundraising.
This role ensures our charity’s voice genuinely reflects the diverse communities we serve and campaigns for, while championing inclusive marketing best practices.
Supporting the Executive Director and Board of Trustees this role combines communications and marketing expertise with being "hands-on".
The role reflects the charity’s plans to invest in growing the membership through a more strategic approach to marketing and fundraising.
We are seeking a candidate with
- Communications or marketing experience planning and delivering multichannel marketing and communication campaigns and strategies.
- Experience of delivering media activity across digital, broadcast and print platforms.
- Experience and understanding of digital marketing, Customer Relationship Management (CRM) systems, social media, and audience engagement and a confident digital communicator.
- Experience in membership recruitment and retention, ideally in a non-profit or charity environment.
- Excellent interpersonal skills, with the ability to communicate empathetically with diverse stakeholders and create accessible content.
- Experience of planning and managing formal events, including logistics, and collaborating with volunteers, attendees and partners.
- Strong planning, writing, and project management skills with the ability to coordinate multiple workstreams.
- Excellent verbal and written communication skills, with the ability to confidently communicate with a wide range of people including senior stakeholders in institutions.
- Ability to translate complex or sensitive information into accessible, engaging content.
- Excellent team player with strong collaboration skills and the ability to work independently with a hands-do attitude and as part of a team.
- A strong understanding of, or connection to, the Yorkshire Dales and the issues affecting it.
- Ability to travel across the Yorkshire Dales and surrounding areas to attend meetings, events, and site visits (including occasional evenings/weekends).
- Experience in a similar setting may be transferable, and we welcome candidates who can demonstrate the skills, insight and experience needed to succeed in the role.
- Working Arrangements
This is a permanent role, offered as either as full or part-time. The salary is £ 35,412 full-time equivalent, pro rata for part-time.
The role is based at Canal Wharf, Eshton Road, Gargrave, BD23 3PN, with some flexibility around working hours and location by agreement.
Key core office days are Tuesday, Wednesdays and Thursdays.
Regular travel across the Yorkshire Dales and occasional evening and weekend working will be required.
Ideally, the successful candidate will live in, or within approximately 30 miles of, the perimeter of the Yorkshire Dales.
- We offer
- 22 days annual leave, rising to 27 days after five years' service, plus English bank holidays, pro rata for part-time hours.
- Additional paid leave over the Christmas and New Year office closure.
- An enhanced employer pension contribution of 5% via NEST.
Applicants must already have the right to work in the UK, as we are unable to offer sponsorship.
Key core office days are Tuesday, Wednesdays and Thursdays, and the role also occasionally necessitates evening and weekend working.
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Marketing Communications Officer in Gargrave employer: Friends of the Dales
Friends of the Dales is an exceptional employer, offering a unique opportunity to work within a dynamic charity dedicated to preserving the stunning landscapes and cultural heritage of the Yorkshire Dales. With a strong commitment to employee growth, we provide flexible working arrangements, generous annual leave, and a supportive work culture that values collaboration and inclusivity. Join us in making a meaningful impact while enjoying the benefits of working in a beautiful location that fosters community engagement and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications Officer in Gargrave
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Friends of the Dales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Friends of the Dales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Friends of the Dales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Friends of the Dales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications Officer in Gargrave
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Friends of the Dales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Friends of the Dales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Friends of the Dales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Friends of the Dales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Friends of the Dales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Friends of the Dales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
