Paid Media Specialist

Paid Media Specialist

Full-Time 30000 - 40000 £ / year (est.) Home office (partial)
Frey Consulting Group

At a Glance

  • Tasks: Manage and optimise paid media campaigns on Google and Meta for a premium e-commerce brand.
  • Company: Fast-growing US-based e-commerce brand in outdoor living.
  • Benefits: Paid time off, US holidays, and a dynamic work environment.
  • Other info: Opportunity to grow in a fast-paced, innovative setting.
  • Why this job: Join a passionate team and make a real impact on exciting campaigns.
  • Qualifications: 1-2 years experience with Google Ads and Meta Ads Manager required.

The predicted salary is between 30000 - 40000 £ per year.

We’re a fast-growing US-based e-commerce brand in the premium outdoor living space, and we’re building our in-house paid media team. We’re looking for a hands-on Paid Media Specialist to support daily campaign execution and optimization across Google and Meta, reporting directly to our Paid Media Manager.

What You’ll Be Doing:

  • Monitor and optimize paid campaigns daily across Google Ads and Meta Ads Manager, adjusting bids, budgets, and targeting as needed.
  • Troubleshoot underperforming campaigns, identify root causes, and implement fixes before issues escape.
  • Launch and update ad creatives across platforms, including time-sensitive campaigns such as sales and seasonal promotions.
  • Review campaigns regularly for pacing, impression share, bidding, audience targeting, and spend allocation issues.
  • Implement account structures and naming conventions set by the Paid Media Manager.
  • Collaborate closely with the team to split execution duties and support strategic decisions.

Requirements:

  • 1 to 2 years of hands-on experience with Google Ads and Meta Ads Manager.
  • E-commerce background, ideally with high-value or premium products.
  • Solid understanding of tracking tools such as GTM, Meta Pixel, and attribution models.
  • Strong troubleshooting skills and the ability to diagnose platform, campaign, or measurement issues quickly.
  • Comfortable working at speed in a fast-moving environment where errors can compound quickly.
  • Professional English communication skills, both written and verbal.
  • Availability to overlap with PST business hours (9 am to 5 pm) for daily syncs.

Nice to Have:

  • Experience with Bing Ads or Pinterest Ads.
  • Experience managing large-budget accounts (around $100K per week in spend).
  • Background in developing or reviewing ad creative and performance content.
  • Familiarity with the US market and high-AOV product categories.

Paid Time Off + US Holidays.

Paid Media Specialist employer: Frey Consulting Group

Join our dynamic team at a rapidly expanding e-commerce brand, where we prioritise innovation and collaboration in the premium outdoor living sector. As a Paid Media Specialist, you'll benefit from a supportive work culture that encourages professional growth and offers competitive paid time off alongside US holidays. With opportunities to work closely with experienced professionals and make a tangible impact on our marketing strategies, this role is perfect for those seeking meaningful and rewarding employment in a fast-paced environment.
Frey Consulting Group

Contact Detail:

Frey Consulting Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Media Specialist

✨Tip Number 1

Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!

✨Tip Number 2

Show off your skills! Create a portfolio showcasing your best campaigns and results. We love seeing real-life examples of how you’ve optimised ads and tackled challenges. It’s a great way to stand out from the crowd!

✨Tip Number 3

Prepare for interviews like a pro! Research our company, understand our products, and be ready to discuss how your experience aligns with our needs. We want to see your passion for e-commerce and paid media shine through!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for talent that fits our vibe, so make sure you get your name in the mix!

We think you need these skills to ace Paid Media Specialist

Google Ads
Meta Ads Manager
Campaign Optimization
Troubleshooting Skills
E-commerce Experience
Tracking Tools (GTM, Meta Pixel)
Attribution Models
Ad Creative Development
Performance Content Review
Communication Skills
Budget Management
Audience Targeting
Fast-Paced Environment Adaptability

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Paid Media Specialist role. Highlight your experience with Google Ads and Meta Ads Manager, and don’t forget to mention any e-commerce background you have. We want to see how your skills match what we’re looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about paid media and how your previous experiences make you a great fit for our team. Keep it engaging and relevant to the role – we love a good story!

Show Off Your Troubleshooting Skills: Since troubleshooting is key in this role, be sure to include examples of how you've diagnosed and fixed campaign issues in the past. We want to know how you tackle challenges head-on and keep campaigns running smoothly!

Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we love seeing applications come directly from our site!

How to prepare for a job interview at Frey Consulting Group

✨Know Your Platforms Inside Out

Make sure you’re well-versed in Google Ads and Meta Ads Manager. Brush up on the latest features and best practices, as well as any recent changes to algorithms or policies. This will show that you’re proactive and ready to hit the ground running.

✨Prepare for Troubleshooting Scenarios

Think of common issues that can arise with paid campaigns and how you would address them. Be ready to discuss specific examples from your past experience where you identified and fixed underperforming campaigns. This will demonstrate your problem-solving skills.

✨Showcase Your E-commerce Knowledge

Since the role is focused on premium outdoor living products, do some research on the market and competitors. Be prepared to discuss how you would approach campaigns for high-value items and what strategies you think would work best.

✨Communicate Clearly and Confidently

Practice articulating your thoughts clearly, especially when discussing technical aspects of paid media. Good communication is key, so consider doing mock interviews with a friend or using online resources to refine your delivery.

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