At a Glance
- Tasks: Lead creative social media strategies and deliver engaging content for diverse clients.
- Company: Join a dynamic team at freuds, a leader in communications and social media.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Fast-paced role with a focus on innovation and continuous learning.
- Why this job: Shape the future of social media while working with exciting brands like Mars and the NHS.
- Qualifications: Proven experience in social media management and a knack for strategic thinking.
The predicted salary is between 45000 - 55000 £ per year.
The Team
This role sits within freuds’ social team – a specialist offering within freud communications. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 8 specialists plugging into many integrated accounts on both a retained and project basis, including Mars, EY, You Can Adopt, Millennium, McCain and the NHS.
The Role
We are looking for a skilled and creative Senior Social Media Manager / Account Director who is well versed in paid, owned and earned media, to work across a variety of exciting accounts across both Corporate & Consumer. We are looking for someone who has in-depth knowledge of the social and digital media landscape and how this complements the traditional PR media mix; a self-starter with varied client experience, who can provide strategic solutions to clients’ business challenges, whilst simultaneously overseeing the creative social output and real-time decision making.
The ideal candidate will be well acquainted with the fast-paced and ever-evolving nuances of social media behaviours and will understand how different social channels will suit different audiences and objectives. Understanding how data can inform decision-making is key, ensuring that learnings from both platform and social listening tools are fed into the overall strategy in order to meet agreed KPIs. A good understanding and experience activating social paid media in order to craft both organic and paid media content strategies is a must.
Experience of end-to-end social and digital channel execution is preferred, enabling this role to integrate with the broader team: from audience analysis and content planning, through to implementation, optimisation, community management and reporting.
Key Responsibilities
- Strategise, own and deliver the content creation for social media plans across a breadth of clients to ensure they meet their objectives and KPIs – concepting, developing, and delivering against content calendars for both always-on and project campaigns.
- Continuously improve existing strategies and approaches using learnings over time. Aim to be one step ahead in terms of strategic ideas and approaches to help grow and improve their social media presence.
- Impeccable writing skills, with the ability to adopt a variety of clients’ tone of voice. Regularly write and present documents in a range of styles that demonstrate your attention to detail and skills in producing well-written documents.
- A strong team player, up-skilling and working closely with the junior team.
- Brief and work closely with the design team to ensure content is best-in-class, optimised for platforms, and meeting brand guidelines and client expectations.
- Liaise and update clients on a regular basis in an effective manner; confidently delivering updates, results, learnings, and recommendations.
- Maintain an understanding of the influencer and KOL (key opinion leader) landscape – keeping abreast of the latest digital media influencers and industry metrics relevant to your clients.
- Tracking performance against agreed KPIs across social platforms.
Senior Social Media Manager in London employer: Freuds
Freuds is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity thrives and employees are empowered to push boundaries. With a commitment to personal and professional growth, team members have the opportunity to work on innovative projects for renowned clients like Nike and KFC, while being part of a supportive environment that values diverse perspectives. Joining Freuds means becoming part of a passionate team dedicated to making a meaningful impact in the industry, all within the dynamic setting of a leading creative agency.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager in London
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Freuds.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Freuds!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Freuds, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Freuds or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Freuds:Before hitting send, make sure to tailor your application specifically to Freuds! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Freuds
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
