At a Glance
- Tasks: Lead creative social media strategies and deliver engaging content for diverse clients.
- Company: Join a dynamic team at freuds, a leader in communications and social media.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Fast-paced role with a focus on innovation and continuous learning.
- Why this job: Shape the future of social media while working with exciting brands like Mars and the NHS.
- Qualifications: Proven experience in social media management and a knack for strategic thinking.
The predicted salary is between 50000 - 60000 £ per year.
The Team
This role sits within freuds’ social team – a specialist offering within freud communications. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 8 specialists plugging into many integrated accounts on both a retained and project basis, including Mars, EY, You Can Adopt, Millennium, McCain and the NHS.
The Role
We are looking for a skilled and creative Senior Social Media Manager / Account Director who is well versed in paid, owned and earned media, to work across a variety of exciting accounts across both Corporate & Consumer. We are looking for someone who has in-depth knowledge of the social and digital media landscape and how this complements the traditional PR media mix; a self-starter with varied client experience, who can provide strategic solutions to clients’ business challenges, whilst simultaneously overseeing the creative social output and real-time decision making.
The ideal candidate will be well acquainted with the fast-paced and ever-evolving nuances of social media behaviours and will understand how different social channels will suit different audiences and objectives. Understanding how data can inform decision-making is key, ensuring that learnings from both platform and social listening tools are fed into the overall strategy in order to meet agreed KPIs. A good understanding and experience activating social paid media in order to craft both organic and paid media content strategies is a must.
Experience of end-to-end social and digital channel execution is preferred, enabling this role to integrate with the broader team: from audience analysis and content planning, through to implementation, optimisation, community management and reporting.
Key Responsibilities
- Strategise, own and deliver the content creation for social media plans across a breadth of clients to ensure they meet their objectives and KPIs – concepting, developing, and delivering against content calendars for both always-on and project campaigns.
- Continuously improve existing strategies and approaches using learnings over time. Aim to be one step ahead in terms of strategic ideas and approaches to help grow and improve their social media presence.
- Impeccable writing skills, with the ability to adopt a variety of clients’ tone of voice. Regularly write and present documents in a range of styles that demonstrate your attention to detail and skills in producing well-written documents.
- A strong team player, up-skilling and working closely with the junior team.
- Brief and work closely with the design team to ensure content is best-in-class, optimised for platforms, and meeting brand guidelines and client expectations.
- Liaise and update clients on a regular basis in an effective manner; confidently delivering updates, results, learnings, and recommendations.
- Maintain an understanding of the influencer and KOL (key opinion leader) landscape – keeping abreast of the latest digital media influencers and industry metrics relevant to your clients.
- Tracking performance against agreed KPIs across social platforms.
Senior Social Media Manager in London employer: Freuds
Freuds is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking thrive. As a Senior Social Media Manager, you will have the opportunity to work with a diverse range of high-profile clients, enhancing your professional growth through continuous learning and exposure to the latest social media trends. With a focus on employee development and a supportive team environment, Freuds offers a unique platform for those looking to make a meaningful impact in the communications industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and strategies. Use real data to showcase how you’ve driven engagement and met KPIs. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like freuds, and express your interest in working with them. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Keep learning! The social media landscape is always changing, so stay updated on the latest trends and tools. Consider taking online courses or attending workshops to sharpen your skills. This shows employers you’re committed to growth and innovation.
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills:Since impeccable writing is key for this role, make sure your application showcases your best writing. Use a tone that reflects the diverse clients you’ll be working with and don’t shy away from showing your personality!
Tailor Your Application:We want to see how you can adapt your skills to our needs. Make sure to highlight your experience with both paid and organic media, and how you've used data to inform your strategies in past roles.
Be Creative!:This role is all about creativity, so let that shine through in your application. Whether it’s through a unique cover letter or an engaging CV layout, show us how you think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Freuds
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and best practices in social media. Research the specific platforms relevant to the role and be ready to discuss how you would leverage them for different clients. Show that you can adapt your strategies based on audience insights and data.
✨Showcase Your Creative Side
Prepare examples of past campaigns you've worked on, highlighting your creative input and the results achieved. Be ready to brainstorm new ideas during the interview, demonstrating your ability to think on your feet and come up with innovative solutions for various client needs.
✨Master the Art of Communication
Since this role involves liaising with clients and team members, practice articulating your thoughts clearly and confidently. Prepare to discuss how you’ve effectively communicated strategies and updates in previous roles, showcasing your impeccable writing skills and attention to detail.
✨Be Data-Driven
Understand how to use data to inform your decisions. Be prepared to discuss how you’ve used analytics tools in the past to track performance and optimise campaigns. Showing that you can translate data into actionable insights will set you apart as a candidate who can meet KPIs effectively.
