Social Senior Account Director

Senior Account Director – Social Media

The Senior Account Director in our Social Media team is a pivotal role that leads client relationships, drives creative social campaigns, and shapes how social media is leveraged within the wider agency. Your work will influence brand purpose and activation across all social channels for corporate, government, and healthcare clients.

The Team

The role sits within Freuds’ social team – a specialist group of 15 within Freud Communications. We support all client accounts across consulting and paid media, advising on content strategy, channel planning, campaign activation, leadership, and paid media management. Current clients include Mars, Danone, You Can Adopt, Samsung and Prosus.

The Role

As the heartbeat of client relationships, you’ll lead a portfolio of high‑profile accounts, ensuring their purpose is powerfully expressed and effectively activated. From LinkedIn leadership programs that elevate executive visibility to TikTok profiles that spark conversation, you’ll bring versatility and a solutions‑driven mindset to deliver compelling work.

Key Responsibilities

• Lead the development of insight‑driven, social‑first strategies that push creative boundaries while meeting client objectives and industry standards.
• Oversee multi‑platform campaigns across LinkedIn, Meta, TikTok, YouTube and beyond – ensuring tailored, effective content for each channel.
• Champion compelling content strategy and brand storytelling to build brand love, deliver relevance, and resonate culturally.
• Coach senior executives on personal brand building, unlocking opportunities in thought leadership, employee advocacy and executive visibility.
• Set and maintain exceptional creative standards – from ideation to video, graphic design, copy and reporting.
• Drive community engagement strategies that build loyalty, spark conversation and safeguard brand reputation.
• Evaluate, optimise and report campaign performance, translating data into tangible results and ROI for clients.

Agency Integration

• Partner closely with PR teams to align social strategies with overarching communications plans, translating key messaging into platform‑specific content.
• Collaborate with the Data & Insight team to utilise social listening tools and trend monitoring to inform and evolve strategies.
• Work with the design team to bring social ideas to life – ensuring every asset is visually compelling and strategically crafted.
• Provide paid media guidance when required, collaborating with in‑house specialists on strategy, targeting, optimisation and analytics.

Identifying Trends and Opportunities

• Stay on top of platform algorithm changes and social trends to optimise performance and spot new opportunities.
• Advise clients on platform developments, regulatory considerations and digital best practices.
• Mentor and lead junior team members, fostering a culture of innovation, curiosity and excellence.
• Navigate client business, internal and external politics, budget constraints and social needs to solve client problems.
• Contribute to new business objectives and draft scopes of work for both new and existing clients.
• Embrace Love & Work cornerstones and belonging values – collaborate, connect authentically, share perspectives and support one another.

Experience, Skills and Qualifications

• Proven experience at mid/senior level in a social or digital role, ideally within an agency, working on corporate, government or non‑profit accounts.
• Strong understanding of the social landscape – platforms, trends, influencers and what makes content cut through.
• Strategic thinking combined with creative courage.
• Exceptional communication skills, with the ability to simplify the complex and galvanise teams and clients.
• Experience shaping/elevating senior executives’ personal brands and crafting thought leadership that builds authentic influence.
• Understanding of paid social fundamentals.

The Company

Freuds Group works with world‑renowned brands and influential people, helping clients tell meaningful stories that drive real change and genuine connection. Love & Work is our foundation – we do what we love, and love what we do.

Many alumni go on to run top agencies or lead communications for global brands. We pride ourselves on assembling passionate specialists from around the world, bringing diverse backgrounds to solve complex problems.

As an equal‑opportunity employer, we encourage all applicants to apply regardless of race, religion, origin, gender, sexual orientation, age, marital status or disability. Freuds Group strives to ensure a sense of belonging for all; we support diverse perspectives and behaviours built on collaboration, connection, empathy, understanding and allyship.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Public Relations