At a Glance
- Tasks: Lead the creation of innovative social and influencer strategies for high-profile clients.
- Company: Join Freuds, a dynamic agency known for its creative and inclusive culture.
- Benefits: Opportunities for professional growth, collaboration, and working on exciting projects.
- Other info: Be part of a supportive team that values diverse perspectives and fosters creativity.
- Why this job: Make an impact by shaping campaigns that resonate with audiences and drive results.
- Qualifications: Experience in integrated creative strategy and a passion for social media trends.
The predicted salary is between 28800 - 48000 £ per year.
The Team
This role sits within Freuds’ social team – who work closely with all divisions across the business. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 14 specialists who integrate with PR and talent teams accounts on both a retained and project basis, including Mars, Danone, EY, Prosus, You Can Adopt, McCain and the UK government.
The Role
The Social and Influencer Strategist will play a pivotal role in leading the development of strategic plans tailored to meet each client\'s objectives and needs for both social media and influencer-led campaigns. You\'ll stay at the forefront of the latest trends, insights, and best practices in the strategy development. Collaborating closely with account teams and clients, you\'ll gain a deep understanding of the business goals, target audiences, brand strategy and values, translating this knowledge into compelling campaigns that resonate with their customers and drive tangible outcomes. Beyond developing influential and innovative campaigns for high-profile clients, rooted in culture, you\'ll contribute your insights to shape the agency\'s creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.
As a mid-level member of the team, you\'ll guide and support junior team members in their professional growth, fostering an environment of collaboration and agility. Your ability to lead, inspire, and collaborate with others will be integral to thriving in this ever-evolving industry.
Responsibilities
- Play a lead role in the development of tailored strategic plans that align with clients\' unique goals across all leading social platforms (TikTok, Instagram, Facebook and LinkedIn), incorporating the latest trends and best practices.
- Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.
- Conduct in-depth research and analysis to pinpoint emerging trends, influencers, platforms and topics that can enhance compelling content and campaigns.
- Partner with internal teams beyond social - PR, talent, strategy, data and creative, to ensure campaign integration aligns with overall brand strategy.
- Build your profile as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.
- Contribute to new business pitches and proposals, infusing creative and strategic ideas to differentiate Freuds Group.
- Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance.
- Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.
- Provide strategic counsel and inspiration across a range of consumer and corporate brands.
- Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.
- Recognise opportunities for clients to harness and amplify trends and topics.
- Enhance the agency\'s creative output through insightful recommendations and inventive problem-solving.
- Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.
What we’re looking for
- A strong integrated creative strategy thinker, who understands the earned media landscape – who isn’t intimidated by a fast timeline and loves a good debate with creative and client leadership.
- Strategic leadership across both brand, product and reputation-led campaigns for high profile b2c and b2b clients.
- Experience at creating non-traditional culture-led strategies and partnerships for brands e.g. across tech/sustainability/sport/music.
- Nurturing and patient, but clear and demanding. You’ll be the kind of person who wants to get the best, and gives clear direction and feedback to achieve it
- Exude charisma and dynamism, both in presenting, winning client confidence and through being a connector within the agency and network
- Data literate and able to understand client’s business results and issues, as well as being well practiced in leading an effectiveness culture and building new models
- Experience working on a major global brands and organisations
About Freuds
Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.
Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership.
Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move.
We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries. We know that without our employees, we wouldn’t be able to achieve what we do.
As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds. Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.
Social & Influencer Strategist in Dartford employer: Freuds Group
Freuds is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration are at the forefront. Employees are empowered to develop innovative strategies for high-profile clients while benefiting from professional growth opportunities and a supportive environment that values diverse perspectives. With a commitment to meaningful work and industry-leading practices, Freuds offers a unique chance to influence culture and drive impactful campaigns in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Influencer Strategist in Dartford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media and influencer campaigns. Use platforms like Instagram or TikTok to showcase your creativity and understanding of trends. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand ethos and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’d be a perfect fit for the team.
We think you need these skills to ace Social & Influencer Strategist in Dartford
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for social media and influencer strategies shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the work we do and the impact it has.
Tailor Your Application:Make sure to customise your application for the role. Highlight your experience with social platforms and any relevant campaigns you've worked on. We love seeing how your unique skills align with our needs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas come across without unnecessary fluff. This will help us understand your thought process better!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Freuds Group
✨Know Your Trends
Stay ahead of the game by researching the latest trends in social media and influencer marketing. Be prepared to discuss how these trends can be applied to the role and the clients you'll be working with. This shows that you're not just knowledgeable but also passionate about the industry.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns you've worked on, focusing on your strategic approach. Highlight how you tailored strategies to meet specific client goals and how you collaborated with different teams. This will demonstrate your ability to think critically and lead effectively.
✨Be a Connector
Emphasise your interpersonal skills during the interview. Talk about how you've built relationships with clients and colleagues in the past. Being a connector is key in this role, so share stories that illustrate your ability to inspire and collaborate with others.
✨Ask Insightful Questions
Prepare thoughtful questions about the agency's approach to social strategy and how they integrate with other teams. This not only shows your interest in the role but also your understanding of the importance of collaboration in delivering successful campaigns.
