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For Companies At a Glance
- Tasks: Lead strategic social media and influencer campaigns for high-profile clients.
- Company: Freuds, a dynamic agency known for innovative communications.
- Benefits: Collaborative culture, career growth, and opportunities to work on industry-first projects.
- Why this job: Shape impactful campaigns and trends while working with top brands.
- Qualifications: Experience in creative strategy and understanding of the social media landscape.
- Other info: Join a diverse team passionate about making a difference in culture.
The predicted salary is between 36000 - 60000 £ per year.
The Team
This role sits within Freuds\’ social team – who work closely with all divisions across the business. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 14 specialists who integrate with PR and talent teams accounts on both a retained and project basis, including Mars, Danone, EY, Prosus, You Can Adopt, McCain and the UK government.
The Role
The Social and Influencer Strategist will play a pivotal role in leading the development of strategic plans tailored to meet each client\’s objectives and needs for both social media and influencer-led campaigns. You\’ll stay at the forefront of the latest trends, insights, and best practices in the strategy development. Collaborating closely with account teams and clients, you\’ll gain a deep understanding of the business goals, target audiences, brand strategy and values, translating this knowledge into compelling campaigns that resonate with their customers and drive tangible outcomes. Beyond developing influential and innovative campaigns for high-profile clients, rooted in culture, you\’ll contribute your insights to shape the agency\’s creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.
As a mid-level member of the team, you\’ll guide and support junior team members in their professional growth, fostering an environment of collaboration and agility. Your ability to lead, inspire, and collaborate with others will be integral to thriving in this ever-evolving industry.
Responsibilities
- Play a lead role in the development of tailored strategic plans that align with clients\’ unique goals across all leading social platforms (TikTok, Instagram, Facebook and LinkedIn), incorporating the latest trends and best practices.
- Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.
- Conduct in-depth research and analysis to pinpoint emerging trends, influencers, platforms and topics that can enhance compelling content and campaigns.
- Partner with internal teams beyond social – PR, talent, strategy, data and creative, to ensure campaign integration aligns with overall brand strategy.
- Build your profile as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.
- Contribute to new business pitches and proposals, infusing creative and strategic ideas to differentiate Freuds Group.
- Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance.
- Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.
- Provide strategic counsel and inspiration across a range of consumer and corporate brands.
- Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.
- Recognise opportunities for clients to harness and amplify trends and topics.
- Enhance the agency\’s creative output through insightful recommendations and inventive problem-solving.
- Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.
What we\’re looking for
- A strong integrated creative strategy thinker, who understands the earned media landscape – who isn\’t intimidated by a fast timeline and loves a good debate with creative and client leadership.
- Strategic leadership across both brand, product and reputation-led campaigns for high profile b2c and b2b clients.
- Experience at creating non-traditional culture-led strategies and partnerships for brands e.g. across tech/sustainability/sport/music.
- Nurturing and patient, but clear and demanding. You\’ll be the kind of person who wants to get the best, and gives clear direction and feedback to achieve it
- Exude charisma and dynamism, both in presenting, winning client confidence and through being a connector within the agency and network
- Data literate and able to understand client\’s business results and issues, as well as being well practiced in leading an effectiveness culture and building new models
- Experience working on a major global brands and organisations
About Freuds
Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.
Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership.
Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move.
We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries. We know that without our employees, we wouldn\’t be able to achieve what we do.
As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds. Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.
Senior Social & Influencer Strategist employer: Freuds Group
Contact Detail:
Freuds Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social & Influencer Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can bring value to potential employers. Make sure it’s easy to navigate and visually appealing!
✨Tip Number 3
Prepare for interviews like it’s the Olympics! Research the company, understand their values, and come armed with questions. Show them you’re genuinely interested and ready to contribute to their goals. Practice common interview questions to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment. Keep an eye on our listings and get your application in – you never know where it might lead!
We think you need these skills to ace Senior Social & Influencer Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Social & Influencer Strategist role. Highlight your experience with social media strategies and influencer campaigns, and show how you can align with our clients' unique goals.
Showcase Your Creativity: We love innovative thinkers! Use your application to demonstrate your creative approach to problem-solving. Share examples of past campaigns you've worked on that were rooted in culture and had a tangible impact.
Research is Key: Dive deep into the latest trends and insights in social media and influencer marketing. Mention specific trends or platforms in your application to show us you're up-to-date and ready to hit the ground running.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Freuds!
How to prepare for a job interview at Freuds Group
✨Know Your Trends
Stay ahead of the game by researching the latest trends in social media and influencer marketing. Be prepared to discuss how these trends can be applied to the role and the clients you'll be working with. This shows that you're not just knowledgeable but also passionate about the industry.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns you've worked on, focusing on your strategic approach. Highlight how you tailored strategies to meet specific client goals and how you collaborated with different teams. This will demonstrate your ability to think critically and lead effectively.
✨Be a Connector
Emphasise your interpersonal skills during the interview. Talk about how you've built relationships within teams and with clients in the past. Being a connector is key in this role, so share stories that illustrate your ability to inspire and collaborate with others.
✨Ask Insightful Questions
Prepare thoughtful questions about the agency's approach to social strategy and how they integrate with other teams. This not only shows your interest in the role but also your understanding of the importance of collaboration in delivering successful campaigns.
