At a Glance
- Tasks: Lead exciting projects for global brands and build strong client relationships.
- Company: Freud Communications, a diverse agency with a passion for impactful storytelling.
- Benefits: Collaborative culture, career growth, and the chance to work with top-tier clients.
- Other info: Join a team that values diversity, collaboration, and personal growth.
- Why this job: Take ownership of campaigns and make a real difference in communications.
- Qualifications: Experience in PR, strong writing skills, and a proactive attitude.
The predicted salary is between 33750 - 41250 £ per year.
At Freud Communications, our client portfolio spans a diverse range of industries—from global brands like McCain, Danone, Nike, Premier League and EY, to impactful initiatives such as You Can Adopt (NHS). As a Senior Account Executive, you are moving from execution to ownership. You will run assigned projects with growing independence, produce output that is increasingly client-ready, and start to build trusted relationships with mid-level client contacts. You are a reliable engine of your team and a supportive presence for junior colleagues. This role is ideal for someone with solid communications experience who is ready to take greater ownership across accounts and campaigns. We’re looking for someone with sharp writing skills, strong media instincts, sound judgement and the confidence to manage day-to-day client and team interactions with increasing autonomy. We love individuals who hustle and enjoy staying one step ahead.
Essential Experience & Skills:
- Prior experience in consumer or corporate PR, gained in agency or in-house
- Strong writing ability across formats: press releases, reports, statements, and online copy
- Confident handling of media enquiries and proactive sell-ins
- Excellent time management and responsiveness in a fast-paced environment
- Ability to juggle multiple accounts and workstreams with varying demands
- Solid grasp of the daily news agenda and broader industry context
- Familiarity with AI tools
- Enthusiastic, proactive, hardworking, and eager to learn
Key Responsibilities:
- Keep activity moving, anticipating next steps and escalating issues as they arise
- Build trusted day-to-day relationships with junior and mid-level client contacts, providing clear updates and well-prepared meeting follow-ups
- Produce high-quality, increasingly client-ready written materials, including press releases, messaging documents, reports, statements, social copy and briefing notes
- Use strong news, cultural and audience awareness to identify relevant opportunities, develop media angles and contribute ideas that move beyond basic execution
- Handle media activity with confidence, from proactive sell-ins and journalist follow-up to handling reactive enquiries and drafting responses for senior review
- Maintain strong journalist, influencer and partner relationships, understanding who matters for each client and how best to engage them
- Coordinate campaign delivery across media, social, influencer, partnerships, experiential and specialist teams, ensuring work is joined up and deadlines are met
- Prepare agendas, contact reports, status documents, coverage updates and evaluation reports that are accurate, useful and delivered on time
- Support measurement and optimisation by tracking performance, drawing out insights and suggesting practical improvements for future activity
- Guide and support junior colleagues by briefing tasks clearly, reviewing first drafts where appropriate and helping maintain team momentum
- Develop commercial awareness by understanding scopes of work, time allocation, budgets and the importance of delivering efficiently against client priorities
- Use AI tools thoughtfully to improve research, ideation, drafting, reporting and workflow efficiency, while applying sound judgement and quality control
Embrace our cornerstones of Love & Work —bringing passion to everything we do and the resilience to see it through. You’ll also be part of a team that values belonging: we collaborate with purpose, connect authentically, embrace diverse perspectives and support one another.
Our employees come to us to work with some of the world’s best-known brands, businesses and influential people, helping our clients identify and tell meaningful stories that drive real change, and genuine connection. Love & Work is our foundation because we do what we love, and we love what we do. Many of our alumni have gone on to run their own top 150 agencies; to lead the communications and marketing for well-known global brands; and are leaders in their fields of expertise.
We pride ourselves on the ability to assemble teams of passionate specialists from all over the world with a huge variety of backgrounds, all experienced in solving tricky problems. As an equal opportunity employer, we encourage all applicants to apply, regardless of race, religion, origin, gender, sexual orientation, age, marital status, or disability. Freuds Group strives to ensure a sense of belonging for all; we’re proud to support and utilise a diverse range of thoughts and perspectives in the teams we build as well as the work we create. Our belonging behaviours are built on the foundation of Collaboration, Connection, Empathy & Understanding and Allyship, these pillars are entwined into our daily life and are one of the markers for how we measure both company and individual success.
Senior Account Executive in London employer: Freuds Group
Freuds Group is an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration. With a focus on employee growth, you will have the opportunity to lead impactful campaigns for prestigious brands while enjoying flexible working arrangements in the vibrant heart of London. Join us to be part of a team that values innovation and celebrates success together.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Freuds Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Freuds Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Freuds Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Account Executive in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Freuds Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Freuds Group.
How to prepare for a job interview at Freuds Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.