Associate Director in London

Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.

Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership. Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move. We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries. We know that without our employees, we wouldn’t be able to achieve what we do.

As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds. Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.

Freuds Group is an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you.

The Team: Freuds’ in-house influencer and talent team is responsible for the development of talent strategies, talent and influencer procurement and contracting as well as talent and influencer partnership management and delivery. The team works across the majority of Freuds Communications clients, spanning multiple sectors and target audience groups delivering campaigns from large-scale paid talent activations to organic gifting, influencer events and ambassador programmes, often as part of an integrated comms strategy. We work closely with teams across the agency and with external partners to ensure talent is used in smart, strategic and creative ways.

The Role: We’re looking for a senior influencer and talent Associate Director within the earned media space to cover a maternity leave from June, for a period of up to 12 months. You’ll be a collaborative and hands-on leader with deep knowledge of the influencer and talent landscape from nano to A-list and will have substantial experience of negotiating, contracting and building meaningful partnerships. In addition to having a strong commercial mindset, you will also have experience of providing counsel to senior clients and will be a dependable and calm mentor to your team. The position is hybrid with the opportunity to work from home 1-2 days per week, some limited travel may be required.

Responsibilities:

• Lead the overall strategy and execution for influencer and talent partnerships, helping shape our team’s approach across all campaigns and clients.
• Be the trusted voice in the room – confidently advising clients, challenging when needed, and providing clarity where there isn’t a clear role for talent or influencers.
• Own creative approaches, talent criteria, and end-to-end execution for both paid and organic campaigns – from influencer gifting and social-first activations to big-budget ATL work.
• Push for smart, experience-led decisions over subjective opinions, ensuring we deliver work that’s impactful, relevant, and results-driven.
• Be a true problem solver – unpicking complex client or campaign challenges and navigating them calmly and constructively.
• Lead client communications, confidently presenting recommendations and talent proposals to internal and external stakeholders at the most senior levels.
• Represent Signature internally and externally, helping grow our presence across the business and maintain strong relationships with partners, agents, and influencers.
• Play a key role in mentoring and upskilling the wider team, fostering a collaborative and high-performing environment where people feel supported and excited by their work.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere.
• Take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

Skills and Experience:

• Proven experience leading successful influencer and talent campaigns across multiple sectors and markets.
• Deep knowledge of the influencer and talent landscape – from nano to A-list – and confidence in negotiating, contracting, and building meaningful partnerships.
• A well-established network of agents that you continue to nurture.
• Confidence in your skillset and experience to push back when something doesn’t serve the campaign or client.
• A problem-solver’s mindset – someone who sees the fix and calmly takes action.
• Senior client counsel experience, with the ability to lead conversations and inspire confidence at all levels.
• A calm, collaborative approach – someone who leads by example but also thrives as a team player.
• Strong commercial understanding: you know talent value, fee structures, and usage rights inside out.
• A natural ability to juggle multiple campaigns and clients at once – keeping an eye on the detail while steering the big picture.
• Global or multi-market campaign experience a bonus – but attitude, initiative and relationship building are essential.